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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. million listings and a community of reliable hosts around the world ready to welcome guests with open arms. But how did they hit the marketing bullseye with their social handles? Let’s find out.

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Auseh Britt on Navigating the Return of Events

Oktopost

Auseh Britt, VP Growth Marketing of Terminus takes the hot seat today. Listen to the podcast: For more thought leadership on growth marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Watch the recording: Want to hear more from renowned marketing leaders? Meet Auseh Britt.

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IBM’s Watson Engages Customers with Youtility

Convince & Convert

This week, 3500 people descended on the town of Nashville (well, actually on the Opryland Hotel, a city unto itself) for the IBM Smarter Commerce Summit. Our own Jay Baer was the host of this 3-day event, during which many exciting case studies and announcements where shared by companies leading the charge for smarter marketing.

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Your Customers Don’t Want the Science of Silly

Convince & Convert

It was a repeat episode from months ago, with Christoph Waltz as host. Marketing is Harder Than Ever. Marketing is Harder Than Ever. Brands have the resources and wherewithal to provide this assistance, to create marketing that’s actually WANTED by consumers, instead marketing that’s NEEDED by companies.

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How to Clarify Your Website Requirements with a Website brief

Razor Social

When you have a measurable goal you can set up relevant analytics to track these goals. The Hotel wants to run events so needs functionality for people to be able to register and get automatic notifications of any events. Analytics. A proper set up of website analytics tools is crucial for the success of your new website.

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The State of Instagram Influencer Marketing (+ Free Report)

Later

Influencer marketing is set to become an $8 billion dollar industry in 2020 — so it’s the perfect time to release The State of Instagram Influencer Marketing Report ! . Sign up now to download the complete State of Instagram Influencer Marketing report and we’ll send it straight your inbox! .

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Learn about Local Search and Local Search Engine Marketing in Dallas

Bill Hartzer

Not only do you have to make sure your local business is listed, you need the extra marketing provided by local marketing experts like myself to make sure that your local business is at the top of the search results. Online marketing expert and Internet pioneer, Brian Combs specializes in bringing measurability to marketing.