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How to use AI analytics for targeted business decisions

Sprout Social

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? What is the difference between AI analytics and traditional analytics?

Analytics 114
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Turning Facebook Analytics Into Action

Jon Loomer

I'll come right out and say it: Facebook has had a rough few weeks. From the Congressional hearings to the news surrounding Cambridge Analytica, it's been a difficult time for Facebook advertisers. And one of the best tools that helps all of us understand data at a deeper level is Facebook Analytics. And you know what?

Analytics 167
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Facebook Analytics, the Pixel, and Events

Jon Loomer

Facebook Analytics is a terrific tool that not enough marketers are using. In this post, I’m going to provide a few examples of some powerful Facebook Analytics reports and how it all comes back to the Facebook pixel and Events. Let’s dive in… Examples of Facebook Analytics Reports.

Analytics 155
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How to Choose Facebook Ad Placements

Jon Loomer

When you create a Facebook ad campaign, you have limitless options. When creating your ad set, Facebook uses “automatic placements” by default. When you use automatic placements, Facebook will “maximize your budget” and distribute your ads in placements that will lead to the most results. The Problem.

How To 199
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How to Edit the Facebook Ad Destination URL by Placement

Jon Loomer

There are reasons you may want to edit your Facebook ad destination URL by placement. And since you can’t run a campaign exclusively to Audience Network (you have to also select at least a Facebook feed placement), some additional trickery was necessary. Facebook URL Builder. Note that Facebook offers this, too.

URL 155
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How to Use UTM Parameters to Track Social Media Success

Hootsuite

They’re not affected by changes to third-party cookies or the Facebook pixel. And they work with Google Analytics. UTM parameters work with analytics programs to give you a detailed picture of your social media results. They’re required by Google Analytics.). Examples: facebook, twitter, blog, newsletter, etc.

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Are Ads Manager Results Too Good to Be True?

Jon Loomer

You can’t even rely on Facebook as a source in GA4 since a link wasn’t clicked. This is getting more difficult for any tracking, but someone clicks an ad from their phone while in their Facebook app. That same person moves to their desktop and opens their browser, which is already logged into Facebook.

Report 179