Expert insights. Personalized for you.
Track in Google Analytics. I’m going to assume that you use Google Analytics. Within Google Analytics, click “All Campaigns” under the Acquisition section. There are reasons you may want to edit your Facebook ad destination URL by placement. MORE
Did you know that you can use Facebook Analytics Funnels to help uncover the value of an action on Facebook? You probably noticed that I’m on a big Facebook Analytics kick lately. Why the focus on Facebook Analytics? Facebook Analytics Funnels and Pixel Events. MORE
However, there are some great PR attribution metrics that are often overlooked by PR professionals hidden away in most website analytics platforms like Google Analytics. You don’t have to be a Google Analytics ninja to pull any of this off. Don’t be scared of analytics. MORE
The breakdown of topics includes: Sample Public Posts- pulls in actual public posts with the topic in the text; however, any user information is removed to keep anonymity. Sample public posts and photo concepts can inspire new content ideas. MORE
If you are like the members of the analytics team here at Ignite Social Media, you’ve been anticipating the release of an official Instagram analytics platform ever since Facebook purchased the platform for a nice, round $1 billion. MORE
Are you using Google Analytics to check your content marketing efforts? Google even has a dedicated Analytics Academy to help you understand it. Previously on Razor Social, we’ve covered the most important terms and reporting in Google Analytics. MORE
Naturally, being the statistics geek that I am, I wondered if I could match up the stats that Triberr gives you for visits from everyone’s unique Triberr URL of your post to the number of visits you see in Google Analytics. The Problem with Google Analytics. MORE
Analytics. How to Find Out Which Online Marketing Strategy Drives the Best Traffic – Learn how to use Google Analytics Advanced Segements to view different groups of referral traffic – traffic from social media, article marketing, link building, directories, local search, guest posts, and so on to determine the most effective online marketing strategy for your website. Writing Around the Web – Social Media, Google Analytics, and Conversions. MORE
Instagram analytics are a key part of any Instagram marketing strategy. Without analytics , your Instagram marketing efforts can be a little hit-and-miss. Analytics are often essential for answering your questions. Instagram Insights) or other Instagram analytics tools. MORE
At the beginning of October, I had the pleasure of finally going to (or at least *near*) Boston for the first time in my (long) life to present about social media analytics at NESAE’s Technology Conference. Making Sense of Social Media Analytics from Maggie McGary. MORE
In our sample of data, we found that, on average, Facebook post engagement rates increase by 88% when the call-to-action in the copy is a question. Across a sample of clients, we noticed that click-through rates were 2x higher when using Twitter Cards versus putting the link in tweet copy. MORE
Includes marketing automation features to capture, follow up on, and nurture leads, as well as sales workflow automation, ecommerce, and analytics. Sample review: “Infusionsoft is a CRM designed to cater to small businesses. 23: The 29 Best Web Analytics Tools. #24: MORE
Sample review: “FotoFlexer (has) a clean, tabbed interface featuring basic edits, effects, and animations, and the ability to beautify, distort, and decorate your images. Sample review: “Pixlr…is a more advanced tool which is like a lightweight version of Photoshop.” MORE
Getting a large enough sample size of users to fill out your survey could also prove to be a challenge. The first is a huge banner with images of sample items, along with the word “Sale!” Web AnalyticsSource: [link]. MORE
In just about every other industry, a lot of decisions are based on sample data, or assumptions, or just on gut feel. lots of value for no outlay) there really is no equal, in my opinion, to Google Analytics—and it just keeps getting better. Warning: Analytics is Like Quicksand. MORE
There are a wide range of monitoring, listening, and analytics tools available to answer the first type of question. Sample review: “Want to know how your competitors are doing in terms of attracting customers to their site or how they are faring against you in terms of traffic? MORE
You don’t need anything special to get started (although access to your native analytics or tools like Sprout can definitely help). Based on analytics and your own experience working with your audience, assess the following: Which social platforms are you most active on? The question of your best content and most active communities can be found by looking at your native analytics (or compiled with the help of a tool like Sprout Social). MORE
Everyday I would go into work and spray a little sample on my wrist. Instagram Marketing find instagram influencers Influencer Marketing influencer marketing campaigns influencer marketing trends instagram influencer analytics instagram influencer marketing MORE
Looking at a sample of mentions from October 25 – October 31, it’s clear that audiences were waiting for the new season with bated breath. This post contains spoilers for Season 2 of Netflix’s “Stranger Things.” We warned you. MORE
Instead of always talking about what PR can learn from marketing analytics, what if we asked what marketing can learn from PR measurement? So analysts need to sample and read social media posts before you quantify anything. MORE
Analytics and reporting firm Simply Measured celebrated National Ice Cream Month in July with a case study: Why Ben & Jerry’s is the Most Social Ice Cream Brand.* The brand’s 2012 Truck Tour , delivering samples of its Greek Frozen Yogurt – Tweet us! MORE
Sample review: “Add and curate content from any public webpage. Sample review: “One of the most important tools in a marketer’s tool belt is knowledge. Sample review: “Recently, Instapaper got a refresh; it looks and feels better-organized. MORE
50 Google Analytics Resources – The 2011 Edition – 50 resources to help you get to know Google Analytics inside and out, from the new version, latest updates, social engagement tracking, advanced hacks, and much more! MORE
So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. They have staff to pull monthly reports and do what they are calling “Insights analytics&#. SENTIMENT BASED ANALYTICS. MORE
Sprout offers the same competitive analytics on Instagram too. Find out how Sprout can boost your competitive analytics and research with a free trial today. 11 of the best social media analytics tools for brands. Analytics MORE
Google Analytics. How to Use Google Analytics to Create Better Website Content – Create more of the content that keeps visitors engaged, and eliminate content that fails to add value. This article will demonstrate exactly how to use Google Analytics to create better website content. To keep up with my latest posts from around the web, you can subscribe to my writing RSS feed or visit my portfolio to see samples of my work. MORE
The data behind this analysis comes from a sample of customers’ activity on Argyle Social, a social media marketing software provider. The graph below shows the sharing mix across all companies in our sample. MORE
Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. ” — RazorSocial (Analytics). MORE
From our sample of clients, on average five Instagram Story panels = one Instagram newsfeed post in terms of impressions. Stories Analytics: What Metrics to Expect. From this sample average, five Instagram story panels = one Instagram post in terms of impressions. MORE
First of all, the study is solid–while it is based on a self-selected sample of about 400 marketers (88% of which are at least VP level), the sampling has been consistent since 2009 , and as we always say in my business, the trend is your friend. MORE
September 29th, 2010 · View Comments On Monday I wrote about the future of libraries , and how digital sharing and sampling are legally enabled either by open works (Public Domain or Creative Commons), or that retailers will have a vested interest in allowing sampling. MORE
Sample review: “Twittercounter is a great Twitter service that offers updated statistics of your followers, the users you’re following, and daily tweets. Sample review: “Grow and manage your following using Tweepi. Real-time monitoring and analytics for Twitter. MORE
Sample review: The Google+ tool “I find really useful is CircleCount. Sample review: “Circloscope allows me to effortlessly manage my Google plus circles with ease. Sample review: “GPlusData is a comprehensive resource for Google Plus trends and statistics.” — BuzzBlogger. MORE
Social media analytics tools come in many shapes and sizes – from free and niche to enterprise level and comprehensive. Below, we’ve compiled a list of five free social media analytics tool s that can help you find new insights for your brand. Note that the preview contains sample data. MORE
Sample review: “Competitions get social media users engaged. Sample review: “Split testing is an important part of your website. Sample review: “This is an application I have been using from the very early beta days. 23: The 29 Best Web Analytics Tools. #24: MORE
For my methodology, I took a 25% sample from Brandwatch of #catsofinstagram , #dogsofinstagram , and – just for the fun of it – #chickensofinstagram posts that occurred in June and July 2016. In this sample of data, dogs do have a winner for engagement with an outlier post which received over 300K engagements. Full disclosure, this blog post was fueled entirely by a pro-dog agenda. MORE
Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.” Let’s be clear. MORE
Facebook Analytics is a terrific tool that not enough marketers are using. In this post, I’m going to provide a few examples of some powerful Facebook Analytics reports and how it all comes back to the Facebook pixel and Events. Well, this is just a sampling. MORE
Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. 3) Agency Analytics. MORE
Here’s a sample of the chat: 1. – will be joining the chat to talk about social media analytics. His book, Social Media Analytics , will be shipping soon, so this is a great chance for you to get a sneak preview, as it were. MORE
At the beginning of October, I had the pleasure of finally going to (or at least *near*) Boston for the first time in my (long) life to present about social media analytics at NESAE’s Technology Conference. Whew, it’s been a busy few weeks. MORE
And one of the best tools that helps all of us understand data at a deeper level is Facebook Analytics. Jon and I taught a Facebook Analytics course last December and we received this question, which helped prompt our thinking for a future Analytics course: . MORE
This analysis was performed using Brandwatch, looking at a sample of publicly available mentions from December 26 , 2017 – January 8 , 2018. . Social Media Analytics Social Media Marketing Social Media Measurement New Year's ResolutionsIt’s a new year, and that means new goals. MORE
Here at Talkwalker, we work hard to provide our clients with the best social data intelligence as well as the best service possible. MORE
Jon Loomer
APRIL 18, 2018
And one of the best tools that helps all of us understand data at a deeper level is Facebook Analytics. Jon and I taught a Facebook Analytics course last December and we received this question, which helped prompt our thinking for a future Analytics course: .
Jon Loomer
DECEMBER 13, 2017
Did you know that you can use Facebook Analytics Funnels to help uncover the value of an action on Facebook? You probably noticed that I’m on a big Facebook Analytics kick lately. Why the focus on Facebook Analytics? Facebook Analytics Funnels and Pixel Events.
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Ignite Social Media
JULY 22, 2016
If you are like the members of the analytics team here at Ignite Social Media, you’ve been anticipating the release of an official Instagram analytics platform ever since Facebook purchased the platform for a nice, round $1 billion.
Jon Loomer
DECEMBER 2, 2017
Facebook Analytics is a terrific tool that not enough marketers are using. In this post, I’m going to provide a few examples of some powerful Facebook Analytics reports and how it all comes back to the Facebook pixel and Events. Well, this is just a sampling.
SocialFish
FEBRUARY 15, 2019
At the beginning of October, I had the pleasure of finally going to (or at least *near*) Boston for the first time in my (long) life to present about social media analytics at NESAE’s Technology Conference. Whew, it’s been a busy few weeks.
SocialFish
NOVEMBER 24, 2014
At the beginning of October, I had the pleasure of finally going to (or at least *near*) Boston for the first time in my (long) life to present about social media analytics at NESAE’s Technology Conference. Making Sense of Social Media Analytics from Maggie McGary.
The Realtime Report
AUGUST 29, 2012
Analytics and reporting firm Simply Measured celebrated National Ice Cream Month in July with a case study: Why Ben & Jerry’s is the Most Social Ice Cream Brand.* The brand’s 2012 Truck Tour , delivering samples of its Greek Frozen Yogurt – Tweet us!
Talkwalker SM
FEBRUARY 4, 2016
Social media analytics tools come in many shapes and sizes – from free and niche to enterprise level and comprehensive. Below, we’ve compiled a list of five free social media analytics tool s that can help you find new insights for your brand. Note that the preview contains sample data.
Buffer Social
APRIL 19, 2017
Instagram analytics are a key part of any Instagram marketing strategy. Without analytics , your Instagram marketing efforts can be a little hit-and-miss. Analytics are often essential for answering your questions. Instagram Insights) or other Instagram analytics tools.
Convince & Convert
FEBRUARY 27, 2014
First of all, the study is solid–while it is based on a self-selected sample of about 400 marketers (88% of which are at least VP level), the sampling has been consistent since 2009 , and as we always say in my business, the trend is your friend.
Kikolani
SEPTEMBER 12, 2011
Naturally, being the statistics geek that I am, I wondered if I could match up the stats that Triberr gives you for visits from everyone’s unique Triberr URL of your post to the number of visits you see in Google Analytics. The Problem with Google Analytics.
Kikolani
DECEMBER 6, 2011
Analytics. How to Find Out Which Online Marketing Strategy Drives the Best Traffic – Learn how to use Google Analytics Advanced Segements to view different groups of referral traffic – traffic from social media, article marketing, link building, directories, local search, guest posts, and so on to determine the most effective online marketing strategy for your website. Writing Around the Web – Social Media, Google Analytics, and Conversions.
Kikolani
NOVEMBER 3, 2011
Google Analytics. How to Use Google Analytics to Create Better Website Content – Create more of the content that keeps visitors engaged, and eliminate content that fails to add value. This article will demonstrate exactly how to use Google Analytics to create better website content. To keep up with my latest posts from around the web, you can subscribe to my writing RSS feed or visit my portfolio to see samples of my work.
Kikolani
OCTOBER 10, 2011
50 Google Analytics Resources – The 2011 Edition – 50 resources to help you get to know Google Analytics inside and out, from the new version, latest updates, social engagement tracking, advanced hacks, and much more!
Buzz Marketing for Technology
FEBRUARY 9, 2011
So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. They have staff to pull monthly reports and do what they are calling “Insights analytics&#. SENTIMENT BASED ANALYTICS.
Waxing UnLyrical
OCTOBER 17, 2019
However, there are some great PR attribution metrics that are often overlooked by PR professionals hidden away in most website analytics platforms like Google Analytics. You don’t have to be a Google Analytics ninja to pull any of this off. Don’t be scared of analytics.
Webbiquity SMM
JANUARY 24, 2017
Sample review: “Twittercounter is a great Twitter service that offers updated statistics of your followers, the users you’re following, and daily tweets. Sample review: “Grow and manage your following using Tweepi. Real-time monitoring and analytics for Twitter.
The Way of the Web
SEPTEMBER 29, 2010
September 29th, 2010 · View Comments On Monday I wrote about the future of libraries , and how digital sharing and sampling are legally enabled either by open works (Public Domain or Creative Commons), or that retailers will have a vested interest in allowing sampling.
Webbiquity SMM
MAY 2, 2017
Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. 3) Agency Analytics.
ProBlogger
JANUARY 17, 2011
In just about every other industry, a lot of decisions are based on sample data, or assumptions, or just on gut feel. lots of value for no outlay) there really is no equal, in my opinion, to Google Analytics—and it just keeps getting better. Warning: Analytics is Like Quicksand.
Ignite Social Media
OCTOBER 24, 2019
In our sample of data, we found that, on average, Facebook post engagement rates increase by 88% when the call-to-action in the copy is a question. Across a sample of clients, we noticed that click-through rates were 2x higher when using Twitter Cards versus putting the link in tweet copy.
Webbiquity SMM
MAY 3, 2016
There are a wide range of monitoring, listening, and analytics tools available to answer the first type of question. Sample review: “Want to know how your competitors are doing in terms of attracting customers to their site or how they are faring against you in terms of traffic?
Ignite Social Media
JANUARY 25, 2018
The breakdown of topics includes: Sample Public Posts- pulls in actual public posts with the topic in the text; however, any user information is removed to keep anonymity. Sample public posts and photo concepts can inspire new content ideas.
Ignite Social Media
JANUARY 10, 2018
This analysis was performed using Brandwatch, looking at a sample of publicly available mentions from December 26 , 2017 – January 8 , 2018. . Social Media Analytics Social Media Marketing Social Media Measurement New Year's ResolutionsIt’s a new year, and that means new goals.
Ignite Social Media
SEPTEMBER 6, 2016
For my methodology, I took a 25% sample from Brandwatch of #catsofinstagram , #dogsofinstagram , and – just for the fun of it – #chickensofinstagram posts that occurred in June and July 2016. In this sample of data, dogs do have a winner for engagement with an outlier post which received over 300K engagements. Full disclosure, this blog post was fueled entirely by a pro-dog agenda.
Later
DECEMBER 8, 2019
Everyday I would go into work and spray a little sample on my wrist. Instagram Marketing find instagram influencers Influencer Marketing influencer marketing campaigns influencer marketing trends instagram influencer analytics instagram influencer marketing
Sprout Social
MARCH 24, 2020
You don’t need anything special to get started (although access to your native analytics or tools like Sprout can definitely help). Based on analytics and your own experience working with your audience, assess the following: Which social platforms are you most active on? The question of your best content and most active communities can be found by looking at your native analytics (or compiled with the help of a tool like Sprout Social).
Waxing UnLyrical
JULY 26, 2011
Here’s a sample of the chat: 1. – will be joining the chat to talk about social media analytics. His book, Social Media Analytics , will be shipping soon, so this is a great chance for you to get a sneak preview, as it were.
Buzz Marketing for Technology
MAY 9, 2012
Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.” Let’s be clear.
Convince & Convert
SEPTEMBER 6, 2011
The data behind this analysis comes from a sample of customers’ activity on Argyle Social, a social media marketing software provider. The graph below shows the sharing mix across all companies in our sample.
Talkwalker SM
FEBRUARY 19, 2016
Here at Talkwalker, we work hard to provide our clients with the best social data intelligence as well as the best service possible.
Waxing UnLyrical
APRIL 5, 2011
Instead of always talking about what PR can learn from marketing analytics, what if we asked what marketing can learn from PR measurement? So analysts need to sample and read social media posts before you quantify anything.
Ignite Social Media
NOVEMBER 1, 2017
Looking at a sample of mentions from October 25 – October 31, it’s clear that audiences were waiting for the new season with bated breath. This post contains spoilers for Season 2 of Netflix’s “Stranger Things.” We warned you.
Sprout Social
JUNE 20, 2019
Sprout offers the same competitive analytics on Instagram too. Find out how Sprout can boost your competitive analytics and research with a free trial today. 11 of the best social media analytics tools for brands. Analytics
Webbiquity SMM
FEBRUARY 13, 2017
Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. ” — RazorSocial (Analytics).
Webbiquity SMM
MARCH 7, 2017
Sample review: “Competitions get social media users engaged. Sample review: “Split testing is an important part of your website. Sample review: “This is an application I have been using from the very early beta days. 23: The 29 Best Web Analytics Tools. #24:
Bill Hartzer
JUNE 15, 2012
Getting a large enough sample size of users to fill out your survey could also prove to be a challenge. The first is a huge banner with images of sample items, along with the word “Sale!” Web AnalyticsSource: [link].
Ignite Social Media
APRIL 20, 2020
From our sample of clients, on average five Instagram Story panels = one Instagram newsfeed post in terms of impressions. Stories Analytics: What Metrics to Expect. From this sample average, five Instagram story panels = one Instagram post in terms of impressions.
Webbiquity SMM
APRIL 6, 2017
Includes marketing automation features to capture, follow up on, and nurture leads, as well as sales workflow automation, ecommerce, and analytics. Sample review: “Infusionsoft is a CRM designed to cater to small businesses. 23: The 29 Best Web Analytics Tools. #24:
Webbiquity SMM
FEBRUARY 21, 2017
Sample review: “Add and curate content from any public webpage. Sample review: “One of the most important tools in a marketer’s tool belt is knowledge. Sample review: “Recently, Instapaper got a refresh; it looks and feels better-organized.
Webbiquity SMM
MARCH 14, 2017
Sample review: “FotoFlexer (has) a clean, tabbed interface featuring basic edits, effects, and animations, and the ability to beautify, distort, and decorate your images. Sample review: “Pixlr…is a more advanced tool which is like a lightweight version of Photoshop.”
Webbiquity SMM
JUNE 21, 2016
Sample review: The Google+ tool “I find really useful is CircleCount. Sample review: “Circloscope allows me to effortlessly manage my Google plus circles with ease. Sample review: “GPlusData is a comprehensive resource for Google Plus trends and statistics.” — BuzzBlogger.
Jon Loomer
NOVEMBER 3, 2019
Track in Google Analytics. I’m going to assume that you use Google Analytics. Within Google Analytics, click “All Campaigns” under the Acquisition section. There are reasons you may want to edit your Facebook ad destination URL by placement.
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