Sprout Social

JUNE 6, 2024

Advancing AI to make space for human creativity and connections Social media teams are at max capacity. Before using Sprout, their social team had minimal insight into how their efforts were performing—whether their campaigns were resonating or bringing in new customers. Here’s a glimpse at what we’re releasing this quarter.

Hotels 95

Hotels Influencer Report Platform 95

Keyhole.co

AUGUST 28, 2023

Since its inception in 2005, YouTube videos have reshaped how people consume content, build communities, and even market their brands. Manual analytics are error-prone and don’t support growth. So, you need credible YouTube analytics tools to assess your channel’s performance and bring data-driven improvements.

Metrics 52

Metrics Analytics YouTube Video 52

Sprout Social

MAY 15, 2024

With so much to do, it’s easy for social teams to feel overwhelmed. Social media professionals think about the big picture and have to: Develop and implement a comprehensive social media strategy A comprehensive social media strategy maximizes ROI and supports business goals. It doesn’t stop there. The solution?

Social Media 112

Social Media Social Media Management Sentiment Collaboration 112

Keyhole.co

NOVEMBER 4, 2020

You probably have an amazing marketing team but unless you have a team of data scientists tracking and analyzing all your social data, you will miss the key insights necessary to elevate your brand. Simplifying your reporting — so you can easily share results with your team. Do you have global social media teams?

Analytics 105

Analytics Social Media Tools Price 105

Keyhole.co

MAY 25, 2022

Overall, social media analysis helps you achieve your social media goals, proves what’s working and what’s not, and eventually maximizes your ROI. Hence, understanding what social media analytics are, how to interpret them, and how to use them to increase traffic and sales is just as important as implementing any social media strategy.

Analytics 52

Analytics Social Media ROI Metrics 52

Convince & Convert

MAY 9, 2024

Analytics don’t come easy. Unlike advertising channels like social media or search advertising, podcast analytics can be more limited, making it difficult to track the effectiveness of campaigns. Dedicated training and weekly hours for team members who are a part of the show. Our way is not going to fit everyone.

Brands 138

Brands Apple Cost Advertising 138

Oktopost

NOVEMBER 22, 2023

From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI.

B2B 117

B2B Trends Social Media UGC 117

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. To make this process faster and easier, use social media analytics platforms like Sprout Social to automatically track engagement rates for you.

Metrics 93

Metrics Influencer Marketing Survey 93

Sprout Social

FEBRUARY 2, 2023

They started posting four to five videos a week on the platform (an impressive goal for their scrappy team!) In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. They get the reps in and make content all the time.

Social Media 106

Social Media Insurance ROI Meme 106

Akamai Marketing

NOVEMBER 1, 2011

We’ve been talk A LOT about social media analytics, metrics and measurement here on this blog. As evidenced by this video created by the Unmarketing Team of Scott Stratton, which tickled the funny bone of lots of social media peeps last week: Social Media ROI by UnMarketing. Social Media Metrics and ROI for You.

ROI 161

ROI Social Media CPC Metrics 161

Sprout Social

OCTOBER 19, 2023

To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths. In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024.

Strategy 121

Strategy Sentiment Marketing Analysis 121

Sprout Social

SEPTEMBER 18, 2023

Take a look at this representation of the percentage of revenue different industries allocate to marketing per a Gartner report: Also connect with industry peers to learn how they’re managing their budget and keep close communication with your team about the results they’re seeing from marketing spend.

Marketing 124

Marketing How To Sample Samples 124

Keyhole.co

MARCH 14, 2023

And Instagram analytics tools are your best bet to get your brand discovered How? There are many great social media analytics tools out there , which means that finding the right one for your needs can get tricky. We narrowed down our search to the top 10+ Instagram analytics tools , including features and pricing.

Metrics 52

Metrics Analytics Instagram Tools 52

Keyhole.co

FEBRUARY 13, 2022

You probably have an amazing marketing team but unless you have a team of data scientists tracking and analyzing all your social data, you will miss the key insights necessary to elevate your brand. Keyhole is a social media analytics tool that automatically collects social media data & creates reports for you. Viralwoot.

Analytics 52

Analytics Social Media Tools Price 52

Janet Fouts

FEBRUARY 11, 2013

” Community Management Isn’t Content Creation. (go Now, I don’t 100% disagree with him that not all community managers are suited to create content. To tell great stories you have to stop having your community managers produce your content. Some are analytical thinkers and know how to extract ROI from a stone.

Communities 141

Communities Content Jive Meme 141

agora pulse

JULY 17, 2020

To decide what type of report you should submit, think about your audience and where they’re at in terms of understanding analytics. Next, identify the objectives that matter most to your team, so you know what to include in your report. Creating a community. Create a community. Community management.

Report 147

Report Social Media Metrics Aggregator 147

Sprout Social

OCTOBER 4, 2023

What was the ROI of your influencer campaign? But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. In fact, they cite Sprout’s Tag Report as one of the most useful reports in Sprout for their team. How are people responding to a campaign?

Strategy 115

Strategy Brands UGC Marketing 115

Pam Moore

JULY 24, 2019

Many digital and social marketers shy away from data and analytics. Smart marketers know that data and analytics is the light at the end of the tunnel to build their business. It is data that shines the light that helps us know our customers, know our audience, understand how we can inspire, connect with and build communities.

Analytics 60

Analytics Data Training Marketing 60

agora pulse

APRIL 7, 2020

Factors like your publishing schedule, the size of your client roster, your marketing goals, the platforms you use, and your marketing budget all determine the best social media management tool for your team. If your team needs a full-featured social media management tool, Agorapulse delivers. 10 Social Media Management Tools for 2020.

Social Media Management 208

Social Media Management Social Media Tools Collaboration 208

Pam Moore

MARCH 9, 2020

Many don't know the most basic analytics of their blog or website traffic, conversion funnels or social media community engagement. It is not a band-aid that will save your broken business or struggling sales and marketing teams. It’s a channel, a means to communicate. Rise above status quo and be a rebel!

ROI 78

ROI Strategy How To Marketing 78

Sprout Social

SEPTEMBER 2, 2022

And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. As social media has become more advanced and more important, so too has the demand on marketing and social media team. Influencer marketing is a powerful engagement tool for marketing and PR teams alike.

Training 110

Training Course Resources Social Media 110

Oktopost

APRIL 2, 2020

In the digital marketing world, making decisions based on data and analytics is crucial to growing your business. Social media marketing analytics is big business. Second problem solved is clearing away the noise of data and providing a clear view of the ROI from social media marketing. Analytics is about processing data.

Report 126

Report Social Media Tools ROI 126

Sprout Social

FEBRUARY 12, 2024

They expect a positive return on investment (ROI), incremental growth contributions and strategic alignment. This way, you get real-time campaign results across all platforms so you can track the engagement rates of your partnerships and present tangible data to decision-makers or your C-Suite team.

Influencer 99

Influencer Marketing Collaboration ROI 99

Oktopost

MAY 30, 2023

Jump to Section Scheduling content Know your audience Repurpose content Work from a centralized platform Put those analytics to use 1. In essence, it means a higher ROI for content your brand already owns. With the right marketing suite, however, they can streamline this process and manage those separate communities all from one place.

Publishing 84

Publishing Social Media Film B2B 84

Ignite Social Media

JULY 6, 2020

Now, everyone is going to read step one and think, “ ROI … I want social media to generate sales.” This certainly makes sense, but when it comes to social media it isn’t always so easy to measure your ROI. Within our agency, the strategy process can take 6-8+ weeks and requires a team of several people.

Social Media Management 182

Social Media Management Price Social Media Exercises 182

Sprout Social

MARCH 20, 2023

Here are a few stand-out use cases for short-form video to convince you, or your leadership team, that this format is worth the investment. Short-form video helps you reach more people organically Today, the digital space is pay-to-play, while the economy is forcing teams to tighten budgets. Not exactly a dream combination.

Buy 110

Buy Video How To Template 110

Proactive Report

DECEMBER 2, 2013

His panel was about measurement, proving value and ROI. The areas where PR can show ROI are: Revenue generation – One example is Rosetta Stone’s discovery of the over-50 market and their partnership with AARP. Build an engaged community. Increase communication. Google Analytics – PR Dashboard.

ROI 69

ROI Case Study Health Care Insurance 69

Keyhole.co

APRIL 3, 2024

Twitter communities Join the Twitter Community. X is all about making connections, and what better way to do that than through Twitter Communities? For instance, if you’re in the footwear business, why not create a community for sneaker lovers? So, let’s jump in and explore what makes Twitter tick for businesses.

Strategy 52

Strategy Twitter Tips Marketing 52

Pam Moore

APRIL 29, 2019

Being a data and ROI junkie I often find myself buried deep in analytics, spreadsheets and conversion funnels. I like to achieve the highest ROI possible out of every minute I spend online. When is the last time you did a reality check on how the people in your community are doing? Hopefully you do too!? Inspiration.

Metrics 96

Metrics Social Media Marketing ROI 96

Buffer Social

AUGUST 1, 2022

We spoke to Beccy about life as a marketing agency founder and how Buffer helps their team keep their clients happy. I had worked both in-house and in agency teams for more than ten years, working with a whole range of brands. The Tempt team. We use Buffer for scheduling, engaging, and pulling analytics reports.

Marketing 79

Marketing Social Media Management Analytics Report 79

Sprout Social

SEPTEMBER 13, 2016

But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not your Facebook ROI is actually working. Return on investment (ROI) plays a big role in your decision to not only bring Facebook into your marketing strategy, but to keep it there.

ROI 40

ROI Facebook How To Analytics 40

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. For example, at Sprout, our content and social management is driven by our internal team members, but we contract content creation, too. Social analytics. Social strategy.

Social Media Management 117

Social Media Management Cost Social Media Price 117

Buffer Social

SEPTEMBER 5, 2023

These individuals also provide strategic direction, manage their social team, and report on quantitative and qualitative metrics vital to their company. But for Chi, the greatest joy comes from producing work the team is proud of. Providing feedback Managing a team requires you to provide feedback.

Social Media 90

Social Media How To Skills Hubspot 90

Waxing UnLyrical

JUNE 24, 2019

The micro influencer is often more motivated to share knowledge and relevant information with their community. The social media posts are important, but they are amplifying content the influencers have already created with your team. Engagement numbers are great, but marketers need to move toward finding a way to measure actual ROI.

Influencer 237

Influencer Authentication Survey ROI 237

Keyhole.co

JULY 25, 2023

Respect – For example, always seeking the consent of the people and communities whose stories you are telling, and doing so in an unbiased way. Create your dream social media team Building a capable and passionate social media team is key to executing an effective non-profit social media strategy.

Social Media 52

Social Media Strategy Campaign Hashtag 52

agora pulse

OCTOBER 26, 2020

Factors like your publishing schedule, the size of your client roster, your marketing goals, the platforms you use, and your marketing budget all determine the best social media scheduling tool for your team. If your team needs a full-featured social media scheduling tool, Agorapulse delivers. The Top 10 Social Media Management Tools.

Social Media Management 138

Social Media Management Social Media Tools Social CRM 138

Oktopost

MARCH 15, 2021

It’s a lot easier to make inroads with fun, uplifting, community-building content. You can expect more engagement and higher ROI from B2B audiences by providing value-added content that educates and informs while it entertains. Create Community. However, they’re not looking to watch digital commercials passively.

B2B 136

B2B Social Media Strategy LinkedIn 136