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The Social Media Analytics Compass: What and How to Measure

Razor Social

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? Download the PDF version for future reference! The Social Media Analytics Compass.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. Common examples of dark social are: Private messaging apps (e.g. dark social.

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Increase YouTube engagement: 10 ways that actually work

Sprout Social

YouTube engagement refers to the level of activity associated with your channel and videos. YouTube’s native analytics provide metrics to help channels understand how engaged your audience is. Off-platform activity such as traffic from search engines or social networks can help you here, too. Video duration.

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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

All of this information can then be used to inform campaigns, create more effective content, and increase the ROI of your social media efforts. 4 main components of social media intelligence Social media intelligence is composed of four main components: monitoring, collecting, analyzing, and taking action.

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Jake's Take: A Slew of Social Network Ideas

Firebelly

| Main | Are We Addicted To Social Media? » June 24, 2010 Jakes Take: A Slew of Social Network Ideas Almost everyone is aware of the major social networkingwebsites in existence. But did you know there’s a social network dedicated to people who like totravel to different baseball parks?

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The Results of Buffer’s Build Week: Introducing our Open Beta Program and new Transparent Roadmap (+16 More Projects)

Buffer Social

Announcing a New Open Beta Program and Feedback Hub With so many new things being built, it made us wonder; how can we get our community more involved? We decided to add two new Buffer tools to help our community shape the Buffer product. We decided to add two new Buffer tools to help our community shape the Buffer product.

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Social Media Data Collection: Why and How You Should Do It

Hootsuite

What is social media data? Social media data is any type of data that can be gathered through social media. In general, the term refers to social media metrics and demographics collected through analytics tools on social platforms. Most social platforms have built-in analytics.

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