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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Dark social sources often can’t be measured because they’re private, like an email, or because analytics software can’t accurately categorize them — either because the source is hidden, or the link doesn’t have UTM parameters. What about in 2023?

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Google+ Communities Yay or Wait and See?

Janet Fouts

I don’t know about you but I’ve gotten more than a dozen invitations to Google+ communities in the last couple of days. In case you’re not aware of what that means, Google+ launched a new feature, Google+ Communities on Dec 6. Add to that the very important fact that anyone can create a Google+ Community.

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7 Social Media Analytics and Reporting Tips for Becoming a Data-Savvy Marketer

Buffer Social

The key is social media analytics and reporting ! . You can also get most of the data and graphs for free directly from Twitter Analytics and Facebook Insights. I picked up some awesome tips from the community on the power of data exports. Google Analytics to crunch the revenue numbers. cue ”Let it go” soundtrack !

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The Complete Guide to Facebook Groups: How to Create a Group, Build a Community and Increase Your Organic Reach

Buffer Social

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. This update provides new ways for brands to boost engagement and could go some way to countering the decline in organic reach Facebook Page owners have been experiencing for the past few years.

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14 Steps to Hosting a Successful Webinar

Convince & Convert

For instance, we did a webinar about Google analytics. Rather than call it “Advanced Analytics,” we called it, “The Lies and Truths of Google Analytics.” Create a list of tactics you’re going to use to distribute information about the webinar : News release, social networks, email, blog, Facebook ad, Google ad, and postcard.

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Social Networking For a Cause: The Power of Online Communities

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Social Networking For a Cause: The Power of Online Communities I’d like to use this blog post to step out of our social-networking-for-business mentality and talk a little bit about using social networking for special causes.

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12 Tips to Organize and Run a Tweetathon

Waxing UnLyrical

There are so many things I’ve learned during the course of this campaign – about blogger outreach, about measurement and analytics, about Facebook Groups, about community building – there are probably a ton of posts waiting to be written. Get your community on board before the tweetathon. The Champions.