UTM tracking & URL shortening for social media marketers

Sprout Social

That’s where UTM tracking and URL shortening enter the picture. UTM tracking involves adding unique UTM codes to your URLs to easily identify exactly where your traffic is coming from. Your tagged URL for the first ad creative will look something like this: [link].

URL 96

Piwik: The Google Analytics Alternative

Small Business Mavericks

For the longest time Google Analytics was the only free open source analytics program. Many online marketers opted to use a paid analytics program so they could keep their information private and away from Google’s eyes, or they had other reasons. But there is a new alternative to Google Analytics that is free and open source and is picking up speed. URL and IP blocking. Tracking & Analytics analytics google analytics website analytics

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4 Tools to Help Build a Social Media Analytics Report

Convince & Convert

” If this sounds like your place of business or if you are just looking for a better way to demonstrate value from your social media channels, take a look at the four analytics tools to follow. Actionable Analytics. Google Analytics Advanced Segments.

13 YouTube Community Building Hacks You Never Knew About

agora pulse

So, if you’re still saying your brand doesn’t need YouTube community building, you might need to rethink. So, with that in mind, I’m going to tell you 13 YouTube community building hacks you never knew about. This is key for YouTube community building.

4 Steps to Refocus PR Measurement on Metrics that Matter: Part 1

Waxing UnLyrical

Create tracking links generated via Google AnalyticsURL builder (free, and I’ve been talking about the need for PR to do this for a looong time ) for each category of “media” you’re going to be working with.

Google+ Communities Yay or Wait and See?

Janet Fouts

I don’t know about you but I’ve gotten more than a dozen invitations to Google+ communities in the last couple of days. In case you’re not aware of what that means, Google+ launched a new feature, Google+ Communities on Dec 6. The future of Google+ Communities.

7 Social Media Analytics and Reporting Tips for Becoming a Data-Savvy Marketer

Buffer Social

The key is social media analytics and reporting ! . You can also get most of the data and graphs for free directly from Twitter Analytics and Facebook Insights. I picked up some awesome tips from the community on the power of data exports. You can get an export of your data from any screen in the analytics section of your Buffer dashboard. Google Analytics to crunch the revenue numbers. Step 2: Head into Google Analytics and set up Ecommerce or Goals.

Social Networking For a Cause: The Power of Online Communities

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Social Networking For a Cause: The Power of Online Communities I’d like to use this blog post to step out of our social-networking-for-business mentality and talk a little bit about using social networking for special causes. There was a website URL so I went to the site where I learned all about little Megan (who, coincidentally, lives just a few miles from me).

Google Analytics Social Reports Provide Huge Metrics Edge

Convince & Convert

But to best use it, you must have Goals set up in Google Analytics. But before he does, he’s going to take a look at his analytics “just to check”. Based on his analytics, Fictional Jay also knows that a visitor who views five or more pages converts at a 30 percent higher rate.

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How to Optimize for “Direct” Website Traffic

Webbiquity SMM

One of the most valuable features of Google Analytics is the ability to drill into detail on traffic sources; not just how much traffic came from search or social media, but how much came from each specific search engine or social networking site.

How To 205

How to create, manage and report on social media campaigns in Sprout

Sprout Social

Managing your community and monitoring social for all campaign mentions and engagement opportunities. In addition to message tagging, Sprout users can add URL tracking to links to easily identify social referral traffic and conversions from social campaign posts in Google Analytics.

The 32 Best Twitter Marketing Tools

Webbiquity SMM

View analytics on any user’s tweets, retweets, replies, mentions, and hashtags; export Twitter activity; monitor interactions with your followers; batch add/remove people from your lists; see who’s not following you back; and track your follower growth over time.

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12 Tips to Organize and Run a Tweetathon

Waxing UnLyrical

There are so many things I’ve learned during the course of this campaign – about blogger outreach, about measurement and analytics, about Facebook Groups, about community building – there are probably a ton of posts waiting to be written.

Translating Social Value For the Bottom Line

Ignite Social Media

Because of these challenges, most marketing executives have reported having a good qualitative sense of social’s impact on business, but less of a quantitative understanding of how a robust social strategy, content creation, and community management translate to business objectives.

Apple 106

Dark Social – We Only See The Tip of The Social Media Iceberg

Mindjumpers

Madrigal, tech editor at Atlantic.com, to refer to web traffic that comes from outside sources that web analytics can’t track. When studying a website’s analytics for traffic optimisation, you can’t really use the information about all the “direct” traffic to anything. Short URLs.

Tips 247

13 Competitor Analysis Tools to Spy on Your Competition

Sprout Social

Sprout offers the same competitive analytics on Instagram too. Find out how Sprout can boost your competitive analytics and research with a free trial today. 11 of the best social media analytics tools for brands. Analytics

UTM Tracking: The Major Key of Social ROI

Sprout Social

Sprinkle in an unknown acronym and mix it with the terms “code” or “strings” and those of us who aren’t crazy for analytics immediately tune out. If the word “codes” freaks you out, think of them as labels or tags that you add to a URL. Enter UTM URL builders. Analytics

ROI 93

How to Successfully Mine Your Social Media Data

Sprout Social

A common misconception is that you need a data scientist, analyst or analytics professional. URL clicks. With the data, you can then build social media analytics to make sense of the raw information. Popular social networks understand the importance of analytics.

Data 107

Dark Social – We only See The Tip of the Social Media Iceberg

Mindjumpers

Madrigal, tech editor at Atlantic.com, to refer to web traffic that comes from outside sources that web analytics can’t track. When studying a website’s analytics for traffic optimization, you can’t really use the information about all the “direct” traffic to anything. Short URLs.

Tips 205

6 Free Social Media Monitoring Tools: With Tips from Experts

Talkwalker SM

Following on from previous articles looking at hashtag tracking and Instagram analytics , our latest list is a kind of greatest hits if you will, looking at 6 free social media monitoring tools for a variety of uses, with tips and recommendations from some experts in the industry.

Tools 167

A Guide to Multilingual SEO Strategy

Idaconcpts

There are still many opportunities to carve out niche footholds in foreign language sectors by utilizing top performing keywords to attract international attention, in domain names, URLs and within the content of your website itself. Web Analytics multilingual seo multilingual seo strategy

SEO 149

LinkedIn’s Latest Gift to Sales and Marketing

Koka Sexton

What I wanted to share was focused on the new analytics and insights a member has around the engagment of their updates. If you’re trying to see who in that extended network is engaged with your LinkedIn updates you can go the URL of that specific update.

How to define an actionable social media ROI for your business

Sprout Social

You also have brands who are primarily concerned with customer service and community building. Through analytics the answer is fairly straightforward. Rather than use a generic link, URL trackers help tie clicks to specific campaigns and calls-to-action. Beyond the likes of Bitly , you can set up campaign-specific links through Google’s URL builder so the information will be included in your Google Analytics reporting. Analytics

ROI 62

Resources for Small Staff Associations

SocialFish

WEB/ANALYTICS. XML Site-maps.com is free but only generates a list of your site’s urls. Google Analytics Academy –learn Google Analytics for free at your own pace, and even get certified if you want (certification costs I think $50).

Top Places Where You Still Can Get Free Links

Idaconcpts

Of course though there are restrictions and you need to make sure before you do that the site offers dofollow links, and that they allow you to post URLs at all in the first place.

Forums 153

6 Social Tools to Use Immediately After You Hit “Publish”

SocialFish

It also supports visual campaigns which are great: You can share on your social media channels immediately and then schedule to share the same URL in a couple of weeks again using a unique image. One of the first things I am doing is adding my live URL to Cyfe Twitter search widget.

The 5 Habits That Make Your Social Media Analyst Indispensable

Sprout Social

Far too often businesses lump social media analyst into other roles like social media manager and community manager. Tweets Linking to Your Page: Total Tweets attributed to you with URLs. It’s all about finding which analytics matter and can make a difference in your business.

Data 71

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. ” — RazorSocial (Analytics).

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12 Reasons Your Business Needs a Social Media Marketing Program.

Saying It Social

Own your brand’s social presence: If you don’t create official channels online, it’s only a matter of time before your customers/clients do it for you and create their own profiles and communities around your brand. If your desired username or vanity URL is still available, you simply click through each one to claim it. Be sure to build trust by adding value to the community consistently over time.

How to Analyze What Works for Your Audience

Sprout Social

By creating a content strategy , checking your social media analytics and doing a little social listening , you’ll be able to get a solid understanding of what works for your audience. You’ll need a social media analytics tool that’ll show you the performance of your shares.

How to Schedule 1 Week of Instagram Posts in 20 Minutes

Later

Scheduling Instagram posts and stories in advance is one of the best ways to get more time back in your schedule, so you can invest more time in engaging with your community, or planning your next campaign strategy. . Building a loyal fan base and community around your brand.

Firebelly Work: JC Hart "Show The Love" Facebook Sweepstakes

Firebelly

Hart - builders, developers and managers of distinctive apartments communities in the Indianapolis area, Bloomington, IN and Dayton, OH - launch the Show The Love sweepstakes for both their residents and non-residents alike. Hart Apartment Communities Facebook Page. Digitalia | Indianapolis Social Media Marketing « Twitter is top social media channel among Fortune 500 | Main | 5 Social Marketing Stories You Need To Read This Week » February 25, 2010 Firebelly Work: J.C.

SMS 102

5 Things Google+ Pages for Brands Are Missing

Firebelly

Vanity URLs. Contests on Facebook are one of the fastest ways to raise page awareness and boost community size. Analytics. No analytics make is nearly impossible for brands to measure success (however they choose to define it) on their pages. Google+ Pages for brands have launched; let the comparisons to Facebook brand pages begin!

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14 Steps to Hosting a Successful Webinar

Convince & Convert

For instance, we did a webinar about Google analytics. Rather than call it “Advanced Analytics,” we called it, “The Lies and Truths of Google Analytics.” What this does is create a campaign in your analytics under traffic sources > sources > campaigns.

How to Master Twitter for More Leads, Sales and ROI – 14 Proven Strategies

Pam Moore

Twitter is an amazing platform to not only build community and brand awareness but also to generate leads and increase sales! You can't just hop on Twitter and start spamming urls to your website, blog or sales page. Leverage Twitter analytics for optimized results.

ROI 78

3 Top Challenges Facing the Social Content Curator

Socialmedia.biz

What’s more, the tool integrates with the top social media dashboard tools in the business – including Buffer, Hootsuite, Sprout Social and Oktopost – so that you can easily set your account to include Start a Fire badges on every URL you post. Post by Adi Englander.

Using SEO To Grow Traffic And Increase Enrollment In Your Massive Open Online Course Or MOOC

SocMed Sean

Taking Analytical Approach To Driving Traffic To Your eCourse The first step is to take the emotion out of your plan. Your website’s name and address – URLs play a pretty significant role when it comes to making your eLearning website rank higher on SERPs.

Course 130

33 Personal Blogs of Startup Marketers We Love

Buffer Social

URL: https://hitenism.com/. URL: [link]. URL: https://www.linkedin.com/today/author/0_3FcqobhwbJ3bDC5DBkHOAW. URL: [link] and [link]. URL: https://medium.com/@meseali/ and [link]. URL: [link]. URL: https://www.matthewbarby.com/blog/.

How to Create a Killer Instagram Bio in 2019

Later

But The Wing isn’t trying to attract anyone who’s female — only those who identify with their “advancement of women through community” credo. Prior to March 2018, your Instagram profile could only contain one clickable hyperlink — the URL at the bottom of your Instagram bio.

Social Media Terminology: Social Media Words You Need to Know

agora pulse

Analytics. Analytics is all the data (and the study of the patterns in the data) found in websites and social media platforms. Analytics include when users begin their visits to a site, what pages they visit, how long they stay on the page, what they interact with on the stage, when they leave, etc. More info about analytics: Social Reporting Metrics That Really Matter. Community management. 13 YouTube Community-Building Hacks You Never Knew About.

Association Social Media: National Association of Home Builders (NAHB)

SocialFish

The management of all these is fairly diffuse once you get past what we call the “main” accounts for our brand (pretty much any social platform URL ending with /NAHBhome). 5) Is community management (group moderation) part of your responsibilities?

14 Tips to Generate More Leads, Conversions and Sales Using Twitter

Pam Moore

Twitter is an amazing platform to not only build community and brand awareness but also to generate leads and increase sales! You can’t just hop on Twitter and start spamming urls to your website, blog or sales page. Leverage Twitter analytics for optimized results.

The Power of Personalization

SocialFish

Organizations that devoted their time to analytics encountered a 49% increase in revenue growth versus the organizations that did not invest in analytics at all. And the organizations dedicated to using analytics also experienced almost 30% higher ROI than those that did not.