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Analytics: what are you really learning?

Sherrilynne Starkie

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. It was clear from those who participated that people are using and are keenly interested in analytics, but that information they are gleaning is largely superficial.

Consumers Want Personalization And Privacy

Twist Image

Do you feel that Amazon is breaching your privacy? The reasoning is that consumers have completely confused the difference between "privacy" and "personalization." A few days ago, TechCrunch published a scathing editorial piece based on a new study titled, The Online Privacy Lie Is Unraveling. We - as a marketing community - must do something about this now. It's starting to feel like brands and marketers are getting drunk on the data. analytics.

[Interview] How Microsoft Uses Social Analytics, And How You Can Too

Audiense

In 2016, mature social media teams can adopt a myriad of roles across marketing, communications, customer service, audience research, product development, and much more. As the demands of this role grows, so does the social media data and analytics understanding required by social media teams.

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. 2010 by far was the biggest year yet in the Internet Marketing realm. Content Development/Marketing. Pay-Per-Click (PPC) Marketing.

The Complete Guide to Facebook Groups: How to Create a Group, Build a Community and Increase Your Organic Reach

Buffer Social

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. And more importantly, how do you build an engaged community in your Facebook Group? How to build an engaged community in your Facebook group.

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Facebook Marketing: Now Available! | Justin Levy

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Facebook Marketing: Now Available! What is Facebook Marketing About? Facebook Marketing is a deep dive into how Facebook can be leveraged by your company starting TODAY.

Facebook F8 2018: What Marketers Need to Know Ahead of Facebook’s Annual Conference

Buffer Social

F8 offers developers, marketers, and anyone with a keen interest in the future of social media, a glimpse into what’s ahead for Facebook in both the short and long-term. Privacy, security, and data at Facebook.

How Human is Your Brand? Here are 13 Characteristics of Human Brands

Pam Moore

It’s everything from your privacy policy, social media policy to the amount of spam email you send. Yes, you can use data, analytics, research and more as inputs to develop your brand, your brand promise, core messages, vision and mission.

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35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity SMM

Also included are a few posts from Facebook proponents, and skeptics, to help you determine if you even really need to be concerned with any of this — or if your social media marketing efforts might be best directed elsewhere. Facebook Marketing Tips and Tactics. Facebook Marketing Tips: Make the Most of Your Fan Page by TopRank Online Marketing Blog. 10 Secrets of a Winning Facebook Fan Page by Palmer Web Marketing. Facebook Marketing Strategy.

Need-to-Know News from Facebook F8 2018: The Digital Marketer’s Essential Takeaways

Postcron

Why does this matter to digital marketers? This can help savvy marketers be the first to take advantage of new features and tools. CEO Mark Zuckerberg spent time at his keynote outlining the steps his company is taking to address issues with fake news and data privacy.

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How to build your social media marketing strategy for 2019

Sprout Social

Do you have your social media marketing strategy squared away for 2019? Because 2018 was a whirlwind year for social marketing to say the least. Facebook was shrouded in controversy due to its algorithm changes and privacy concerns. Last years happenings combined with this year’s emerging trends have left marketers with a sense of analysis paralysis. Many brick-and-mortar businesses are on the hunt for a social media marketing strategy that drives in-store sales.

44 Powerful Marketing Tools for Facebook Ads, Websites, CRM and More

Jon Loomer

So here is an overview of the 44 tools that make this business go… Here are 44 marketing tools covering Facebook, website, CRM and more that make one business go… Click To Tweet. Auto Terms of Service and Privacy Policy : Every site needs a Terms of Service and Privacy Policy.

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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Despite the widespread use of the phrase “social media marketing,&# marketing is not the only business use of social media, as John Jantsch reminds us. 10 Essential Social Media Tips for B2B Marketers by Mashable.

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Social Media Facebook Security

Social Media Network Marketing

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? It is definitely good that Social Media Network sites are having privacy protection. Hi Folks, do you work as an Online Community Manager?

Top Five: Social networks invest in quality news

Sherrilynne Starkie

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn.

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Big data: seeing the forest and the trees

Sherrilynne Starkie

Big data matters to you as humans and a community and as a marketer,” Young told the audience of senior marketing strategists. But there are privacy and data ownership issues.”. Young concluded, “It’s a culture of shared contact between organizations and their communities.

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33 Instagram Hacks You Wish You Knew Sooner

Later

We’re revealing 33 of the best Instagram hacks and tips to help you get more from your Instagram marketing: . There's two sides to influencer marketing — businesses looking for influencers for their brand, and influencers looking for businesses to work with.

Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

At first glance it seems similar to Google Analytics in nature – in fact, I previously under the incorrect impression it simply connected social media traffic to web analytics. Community management. Community Management. Privacy Concerns?

Social media training on Foursquare Google Plus Pinterest Facebook Training for June and July 2012

Laurel Papworth

Investigate security and privacy, Circles and distribution of information. But the privacy and circles of distribution are different enough for marketers and business people to ask: how can I reach and engage with my audience on Google in an effective way?

The Social Media Manager’s Top 5 Priorities for in 2019

Pixlee

In recent years, brands have increasingly put social media and social media managers at the center of their overall marketing strategies — and for good reason. Social media allows brands to build strong communities and drive sales, fine-tune campaigns and get insight into market trends.

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36 (of the) Best Facebook Guides, Stats and Rants of 2010

Webbiquity SMM

So how does a marketer capitalize on this unruly and ever-changing platform to drive business results? Find out here in three dozen of the best Facebook marketing guides of last year—along with some interesting stats and even counterpoints from a few naysayers and holdouts.

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity SMM

It has enabled revolutions in real life as well as in digital marketing. So how can marketers and PR professionals use Twitter more effectively? Community manager Jen Lopez explains how SEOmoz increased its total Twitter followers by 250% to over 27,000 people.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity SMM

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009.

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38+ Cool Social Media and Web Tools and Reviews

Webbiquity SMM

And when you log in to PingTags, you can view analytics like how many people scanned your card and which links they clicked. Concerned about your web browsing security and privacy when you’re away from home and using public WiFi?

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Instagram Year in Review: Top Trends from 2018

Later

This just goes to show how important branded hashtags are for spreading the word about your products and building a community around your business. With 2018 being such a huge year for Instagram, marketers, and business owners alike, we can’t wait to see what 2019 will bring!

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What If Instagram Got Rid of Likes? Plus Even More Social Media What Ifs

Buffer Social

Listen to the podcast audio above or keep reading as we cover the big ideas that could shape the way that you do social media marketing for your brand or business. How will marketers be affected by these moves? So what might this mean for marketers?

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Instagram or Snapchat: Which is the Best Fit For Your Business?

Buffer Social

Analytics. Do you want analytics to measure your performance? Here’s how we came to the decision, according to Brian Peters , our Digital Marketing Strategist: For a long time we were on posting unique content to both Snapchat and Instagram at Buffer. Analytics.

Understanding Martech niches (from chiefmartech.com): PR

Audiense

At Audiense we asked ourselves two questions, how can we contribute to the Martech community with helpful info? Content & Experience : Video Marketing. Content & Experience : Email Marketing. Content & Experience : Content Marketing.

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Alan K’necht: Über Thinker & SEO Brainiac: An Interview

Firebelly

Social analytics, the role of social in the future of SEO, and his favorite city – Auckland. His handle on SEO and analytics – and online marketing in general make him a hot commodity at conferences all over the world. Are analytics misunderstood and misused?

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How to Run the Best YouTube Contest in 10 Easy Steps

Hootsuite

Marketing on YouTube is all about building community, and YouTube contests are a great way to do that. Check out YouTube analytics if you’re not.). Gain detailed analytics on the campaign. Use YouTube analytics to monitor traffic as the contest progresses.

Twitter Audience Insights – Late to the Party, but Valuable Addition

Jeff Esposito

Twitter recently made a big splash in the social media world when they announced their new analytics – called audience insights. If the name sounds familiar, it should since it is something that Facebook has shared with marketers for years. Sure Twitter is late to the party, but at the same time they have made some advancements that Facebook can’t get to due to their privacy policy. social media Twitter Twitter Analytics Twitter Audience Insights

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Is Your Association’s Website Any Better Than HealthCare.gov?

SocialFish

How many associations have an online store that doesn’t work on a mobile device or that doesn’t even have Google analytics installed to be able to track conversions because “our members don’t buy stuff online”? Every day (or at least I strive for every day….) I read the Washington Post.

The 12 Startups I’ve Invested In and Why

Convince & Convert

If you want your employees (or your team) to share something in social, or your employees want to recommend content to the marketing hub, etc. It’s Airbnb for privacy. Bufferapp.com Captora – Automated Marketing Optimization I get excited just thinking about this company.

Twitter Audience Insights – Late to the Party, but Valuable Addition

Jeff Esposito

Twitter recently made a big splash in the social media world when they announced their new analytics – called audience insights. If the name sounds familiar, it should since it is something that Facebook has shared with marketers for years. Sure Twitter is late to the party, but at the same time they have made some advancements that Facebook can’t get to due to their privacy policy. social media Twitter Twitter Analytics Twitter Audience Insights

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Can You Trust Your Blog to the Cloud – The Pros and Cons

Kikolani

We want to be great writers, be great artists, take amazing photographs and build an engaging community. A lot like a Lernaean Hydra from Greek Myth, marketing people have gone mad applying the term to just about anything that isn’t the drive in your desktop PC or laptop. Privacy.

10 Digital Trends to Observe in 2009

Atom Thought

The 10 digital trends to observe in 2009 is an insightful feature that showcases trends which can bring about a change in the way we look at digital marketing. With the power of community, experts and local knowledge merging with technology, search may start to change for the next 10 years-in 2009 itself. There are still no clear answers around various issues including privacy and 2009 hence will be the year to get these answers and a possible consolidation of technology.

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Six Links Worthy Of Your Attention #390

Twist Image

My friends: Alistair Croll ( Solve for Interesting , Tilt the Windmill , HBS , chair of Strata , Startupfest , Pandemonio , and ResolveTO , Author of Lean Analytics and some other books ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist's Manifesto ) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see". digital marketing.

Give Your Social Networks The Spring Cleaning They So Desperately Need

The Social Media Hat

Over time, your bio details will become outdated, privacy settings will have been changed without your consent, and your overall use and goals for a particular platform may have shifted. There are also Groups and Communities to consider, shared Pinterest Boards, Tweet Chats and so on.

Fetching Friday – Resources Mashup & Dalescapes of Time

Kikolani

75 Top Marketing Blogs to Make Your RSS Reader Fat – 75 online marketing blogs and blog categories for online marketers. The Power of Your Blog’s Hidden Community and How to Find It – Do you realize there is a hidden, untapped community to your blog?

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Fetching Friday – Resources, iPad Contest & Third Tribe Benefits

Kikolani

Location based services – is it the future of online marketing? How to use Facebook with InfusionSoft – an email marketing software / service. New privacy features – will it satisfy everyone and really be simpler or will they still leave ? How to return Facebook privacy settings to what you signed up for – I’m all in! Making Money Online / Online Marketing. Search Engines / SEO / Analytics.

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