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TikTok trending: 5 reasons to consider it for your 2022 marketing strategy

SocMed Sean

TikTok may be taking over as the social network of choice for digital marketers. Yet like other social media channels , TikTok has faced challenges, like claims of addictiveness and privacy concerns. While TikTok’s entertainment value is high, it also presents opportunities for marketers in 2022. Another issue is privacy.

Trends 147
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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Dark social sources often can’t be measured because they’re private, like an email, or because analytics software can’t accurately categorize them — either because the source is hidden, or the link doesn’t have UTM parameters. What about in 2023?

HootSuite 120
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Don’t Freak Out: How to Approach Facebook Advertising Changes Inspired by iOS 14

Jon Loomer

As I described it to my PHC – Elite community today, it’s as if we’ve known for months that we were going to get into a car accident, but we don’t know how bad it’s going to be. So many freakouts from users and marketers alike. You can find this in Facebook Analytics. Look, I get it. Be skeptical.

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Facebook Marketing Guide With Winning Strategies For 2024

Keyhole.co

Its marketing potential is immensely high, given the number of active users it has. Why wouldn’t you want to market your business on the biggest social media platform out there? What is Facebook marketing? Facebook marketing creates awareness and promotes a company or individual via the platform.

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What marketers need to know about YouTube Creator Studio

Sprout Social

It’s also a powerful video marketing tool that lets you tap into real-time data, manage your content, and optimize it for greater visibility and engagement. However, you can easily perform actions like updating thumbnails, titles, and descriptions, viewing analytics, moderating comments, and editing monetization and privacy settings.

YouTube 116
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[Interview] How Microsoft Uses Social Analytics, And How You Can Too

Audiense

In 2016, mature social media teams can adopt a myriad of roles across marketing, communications, customer service, audience research, product development, and much more. As the demands of this role grows, so does the social media data and analytics understanding required by social media teams.

Microsoft 112
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TikTok Analytics: Your Guide to Understanding the Metrics

Later

TikTok analytics are the key to stepping up your TikTok strategy. With TikTok’s built-in analytics, you can target the right audiences and really understand what they’re interested in. In this guide, we break down TikTok Pro analytics and how these metrics can help you set up your TikTok strategy in 2020!

Metrics 58