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5 Themes We Expect to See Across Social Media in 2024 (ft. Expert Contributions)

Buffer Social

First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. He shared that he’s started to work with brands on sponsored content on LinkedIn and had more inquiries from companies interested in partnering with him on sponsored posts and newsletters. 

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How to Use Twitter for Beginners

Later

It’s perfect for announcing company news, joining trending conversations, developing your brand’s voice, and driving online traffic. Build Your Twitter Community. If you’re a business, your company name could be your Twitter handle and name, and your logo could be your profile picture. Set Up Your Profile.

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How To Become a Social Media Consultant in 2023

Hootsuite

Prospective clients often say they reached out to several people, and I was the only one to respond” – Josh Klemons Advanced analytics & reporting. That means doing social media marketing for clients or companies, not just your pet’s Instagram account. Doing this has set me apart from so many others in the field.

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What Is Discord? A Beginner’s Guide to Discord for Business

Hootsuite

While other social platforms are oriented around one central community, Discord is divided into servers or many smaller communities. You can join a big community for people who share a common interest or start a smaller private server for a group of friends. Build community. Servers can be public or private spaces.

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How to Host a Successful Virtual Event: Tips and Best Practices

Hootsuite

So, is your company ready to get digital? Here’s a rundown of the different kinds of online business events your company can host. For more complex topics, webinars, workshops, and courses might be a better fit. Tour your lab, factory, office, workshop, tradeshow or test kitchen. What is a virtual event?

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20+ LinkedIn Profile Tips (Guaranteed Ways to Stand Out)

Buffer Social

I’ve been invited to speak on hundreds of podcasts and written for some of the most prestigious websites in business and marketing, like Buffer, HubSpot, Nasdaq, Harvard Business Review, Fast Company, NBC, and more. Now, keep in mind that I’m a solo consultant and not affiliated with any specific company.

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A Social Media Budget Breakdown for Every Size of Business

Hootsuite

Every company has different resources and different priorities. According to the Business Development Bank of Canada , a common rule of thumb is that B2B companies should allocate 2-5% of revenue on marketing, while B2C companies should spend between 5-10%. Analytics tools. Marketing automation. Paid advertising.