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How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Sentiment 111
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3 Influencer Marketing Metrics To Track In Your Next Holiday Campaigns

Keyhole.co

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What influencer marketing goals can be set for holiday campaigns? But let’s start with the basics.

Metrics 52
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Top 9 Post-Pandemic Marketing Strategies to Steer your Business

The Realtime Report

Using YouTube marketing & with the help of videos, you can provide all the information and gain a higher Return on Investment from your marketing campaign. It is a time to reward your loyal customers with loyalty coupons & referral bonuses. It is important to look into the amount spent on each and every advertisement campaign.

Strategy 172
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The role of AI in creating a more human customer experience

Sprout Social

Predictive analytics Predictive analytics understands patterns in customer behavior to anticipate future customer needs. These insights help you develop more effective targeted marketing campaigns and a higher level of personalization in products and services.

Sentiment 104
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How to Measure Customer Engagement and Why It’s Important

Pixlee

If you want to analyze performance, build loyalty, and establish your brand, it’s crucial that you understand how to measure customer engagement. It’s about regular interactions, communication, and establishing an emotional connection that encourages long-term loyalty. Using a mobile app or online service. 3 Mobile App Metrics.

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Big data: seeing the forest and the trees

Sherrilynne Starkie

And, Street Bump is a mobile application that lets people improve their own neighbourhoods. It’s a service that helps brands engage directly with people in emerging markets via mobile phones. Jana uses airtime rewards as currency and conducts consumer research, product promotions and consumer loyalty campaigns.

Data 327
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Brand experience: Why it matters and how to build one that works

Sprout Social

It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. With Sprout, customize listening topics based on specific social campaigns and get targeted insights. Why does brand experience matter? Let’s dive into the advantages in detail.

Brands 113