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Know What’s Working on Social Media: 26 Free Social Media Analytics Tools

Buffer Social

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ? I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media.

Analytics 111
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Klout, the Super Bowl, and Our Addiction to Shooting the Messenger

Convince & Convert

Two weeks ago, I received a Klout Perk to be part of the Social 46, a gathering of Indiana’s top social media influencers. I do not know how many of the 46 were “found” by Klout versus already known by the committee, and it’s not particularly relevant.

Klout 121
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48 Ways to Measure Social Media Success

Webbiquity SMM

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. Nine Blog Metrics.

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6 Critically Undervalued Social Media Success Metrics

Convince & Convert

People who say social media isn’t measurable aren’t looking very hard. The truth is that there are at least 25 viable metrics you can use to evaluate the success of your social media efforts. Here are the 6 critically undervalued social media success metrics. PostRank Analytics solves this problem.

Metrics 159
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Tool Tuesday: PostRank Analytics

Akamai Marketing

Most obvious of these is Google Analytics. Another is the popular “Add This&# which also offers analytic information. Another is the popular “Add This&# which also offers analytic information. It isn’t that we need a tool that does everything. Its that we need a tool that does what it does really well.

Postrank 134
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Salorix Launches AI-Powered Predictive Influencer Marketing And Social Media Management Platform

The Realtime Report

This is the problem that Salorix is trying to solve with a new social media management platform called Amplfy 2.0, Amplfy goes way beyond using a one-dimensional Klout score to rank influencers. Step one is obviously to monitor the conversations–Amplfy monitors Twitter (via Gnip), Facebook (public posts) and blogs.

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Post Case Study: Triberr Visits vs. Google Analytics

Kikolani

One of the more interesting, maybe even downright controversial aspects of social media is actually measuring results. This morning, when I popped onto HootSuite, I saw this tweet from Brankica of How to Blog Like a Star. The Problem with Google Analytics. Triberr Visits vs. Google Analytics.