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How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. As an example, let’s look at a bank that wants to improve its customer service.

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The role of artificial intelligence in business in 2024

Sprout Social

Marketers and business professionals leverage AI to create stronger campaigns, make smarter decisions and streamline workflows. This tool streamlines the content creation process, allowing users to focus on the strategic aspects of their campaigns. AI is changing the game and setting new benchmarks for business excellence.

Patterns 121
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TikTok Promotion: Boost your visibility in 2024

Sprout Social

Once your campaign is live, Promote has basic analytics to track your ad’s performance. Pay and start your TikTok promotion For the last step, you’ll see an overview screen with a summary of your campaign details: the goal, audience, budget and duration and estimated views. Then hit ‘pay.’ How much does TikTok Promote cost?

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How to Run Your First Instagram Ad Campaign

Later

It’s time to launch your first Instagram ad campaign! And the best news is that an Instagram ad campaign doesn’t blow the budget — all it takes is a little bit of planning, testing, and creativity! The first step to creating your Instagram ad campaign is to focus on what you want to sell or promote, as well as your reasons why.

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Twitter’s Historic Rebranding: Blue Birdie Steps Aside, Crowdsourced X Takes The Spotlight

Keyhole.co

X’s Linda Yaccarino said the move will make X “centered in audio, video, messaging, payments/banking[…] powered by AI”. It will soon introduce banking and payment solutions, including audio, video, and messaging services, thus offering an all-in-one solution to its users. And as the weekend came to an end, it was official.

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31 Most Engaging Raksha Bandhan Social Media Posts

Unmetric

Brands too celebrate events like this with heartfelt and touching social media campaigns to woo their audience. Airtel Payments Bank. A post shared by Airtel Payments Bank (@airtelpaymentsbank) on Aug 24, 2018 at 9:10pm PDT. Contests and Rakhi-related themes engaged the most, followed by product-related campaigns and offers.

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6 Ways to Track (and Beat) Your Competitors on Social

Convince & Convert

Your direct competitors: These are the brands competing with you for dollars in the bank. Run an easy analysis to understand how you stack up against each competitive set, and zero in on the specific posts and campaigns which are driving engagement and audience growth for your competitors. from Simply Measured Social Analytics.

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