Sprout Social

MAY 15, 2023

Table of contents: Best all-in-one social listening tool General social listening tools Social listening tools for Twitter Social listening tools for TikTok Free social listening tools Best all-in-one social listening tool Some tools provide deep listening for one specific platform.

Tools 107

Tools Tweetdeck Brands Sentiment 107

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. And how totally outdated, outmoded and antique they seem compared to Big Data of social media. Does Facebook do Sentiment Analysis? Lube anyone?

Research 107

Research Nielsen Sentiment Facebook 107

Keyhole.co

DECEMBER 13, 2023

The pro plan allows up to 10 social networks but costs $83 per month, a pricey amount for small business owners. The pro plan allows up to 10 social networks but costs $83 per month, a pricey amount for small business owners. Quicktrends: This feature helps you monitor the latest trends and conduct market research.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Sprout Social

JANUARY 3, 2022

Buyer personas are important to brands and social media marketers because they act as a guide to understanding the voice of their customers. When built on diligent market research , they can be helpful in a variety of circumstances in and beyond marketing, offering critical audience insights. And their social media game is tight.

Data 140

Data Social Media Sentiment Team 140

Sprout Social

MARCH 7, 2022

Commissioning a five-figure biannual brand perception survey—and spending multiple months on data collection and analysis—means the research you conduct will always be stale. If you’re only conducting biannual brand perception surveys, you could be missing meaningful shifts in audience sentiment.

Survey 90

Survey Brands Sentiment Template 90

Hootsuite

NOVEMBER 28, 2022

Reddit isn’t often mentioned alongside the “big” social networks, though it’s one of the most influential. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Reddit is a social network with a forum-style discussion structure.

Reddit 101

Reddit Brands Meme Forums 101

Sprout Social

JANUARY 10, 2024

Still, research shows a third (33%) of consumers would consider giving a company a second chance if they felt the brand sincerely tried to resolve the issue. Leverage AI AI techniques like sentiment analysis give you a quick, data-informed pulse check on how your audience feels about your brand.

Reputation 101

Reputation System Brands Knowledge Base 101

Hootsuite

OCTOBER 13, 2020

Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media. Bonus: Get a free social media sentiment report template to easily track audience sentiment over time. What is a social media sentiment analysis?

Sentiment 145

Sentiment Analysis Template Templates 145

Sprout Social

FEBRUARY 20, 2020

As more businesses realize the power and advantages that come from social listening, they’re beginning to incorporate it into their org-wide strategies. This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more. Product research.

Strategy 118

Strategy Sentiment Social Media Management Analysis 118

Socialmedia.biz

FEBRUARY 11, 2019

In today’s technologically advancing world, social media is transforming the way we share news and information. More than 300 million people spend at least 5 hours every day on different social networking platforms, including Facebook, Twitter, Pinterest, Youtube and Instagram. Sentiment Analysis.

Social Media 88

Social Media Sentiment Analysis Study 88

Unmetric

AUGUST 28, 2019

Social media monitoring is the process of gathering information on your brand’s mentions, share of voice, sentiment, and more. On the other hand, social media listening is the process of analyzing the gathered information, looking for hidden patterns in the sentiment, comments, and so on. G2Crowd Rating: 4.5.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Sprout Social

OCTOBER 4, 2021

Social data stands to have a monumental impact on businesses—but only if marketers start tapping into its potential now. Sprout’s tagging feature makes this type of analysis easy. For example, you could use tags for specific product lines, sentiment scores or customer care, and use the Tag Performance Report to track the results.

Data 120

Data Metrics Sentiment Analytics 120

Keyhole.co

OCTOBER 13, 2023

Adaptation of recruitment efforts To find candidates who are best qualified for a particular position, social media platforms offer the opportunity to reach specific groups of people. Each social network has its own audience, which allows to send the right information to the right job seekers.

Social Media 59

Social Media Reputation Social Networking Hashtag 59

Unmetric

AUGUST 19, 2019

Here’s an interesting case study video on how the Red Socks Company created a hit campaign by researching what other brands did around Lost Sock Day using Unmetric. Why listening to brands helps you improve your social media strategy from Unmetric on Vimeo. This tool has both English and Arabic dialects analysis.

Social Media 91

Social Media Tools Price Hashtag 91

Webbiquity SMM

OCTOBER 13, 2010

The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. Results can be exported to Excel for further sorting and analysis. Budget: Under $500 per month. Tweet This!

SM2 202

SM2 Vocus Alterian Radian6 202

Convince & Convert

AUGUST 29, 2017

Run an easy analysis to understand how you stack up against each competitive set, and zero in on the specific posts and campaigns which are driving engagement and audience growth for your competitors. from Simply Measured Social Analytics. Know Who Is Receiving More Positive (and Negative) Sentiment.

Compete 162

Compete Analytics Analysis Sentiment 162

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. What are dark social strategies? A lot of that talk centers around advice.

HootSuite 120

HootSuite URL Analytics Forums 120

Hootsuite

AUGUST 2, 2022

Structure this like a traditional SWOT analysis. Use Hootsuite Streams to track them across every social network. Do your research (AKA a competitive analysis). Spend some time researching the customer experience landscape. Do an audit of all of your existing customer experience touchpoints.

Template 77

Template Templates Strategy HootSuite 77

Hootsuite

JANUARY 24, 2022

Social media data collection can help you customize your social media marketing strategy for each social network. Here are some of the questions social media data mining can help answer: What is the demographic profile of your following on each social platform? Brand sentiment. Social share of voice.

Data 94

Data Social Media HootSuite Template 94

Keyhole.co

NOVEMBER 17, 2023

But you can’t do this unless you are already practicing social listening and can pick up on the trend when it begins. Social listening allows you to stay abreast of every conversation involving your brand across different social networks. Customers liked it so much that they were afraid of running out of it.

Examples 59

Examples Brands Sentiment Reputation 59

Unmetric

JUNE 11, 2019

The color and object analysis will help you discover content ideas by searching for branded social content based on dominant colors and/or objects used within images and analyze their performance. In addition to that, the tool gives you real-time social insights on sentiment analysis and mention analysis.

Analytics 125

Analytics Tools Social Media Curation 125

Buzz Marketing for Technology

NOVEMBER 17, 2011

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. but I’m not sure I’ve ever heard of anyone applying Chaos Theory to social sentiment analysis!

Microsoft 235

Microsoft Sentiment Engineering Survey 235

Buzz Marketing for Technology

MARCH 18, 2010

For example, if your focus is on monitoring mentions or bird dogging leads as I described in the last post you should seek out vendors that specialize in this type of analysis. On the other hand, if you seek alternatives to traditional market research, then you need a vendor that specializes in sentiment capture and community analysis.

B2B 225

B2B Platform Social Media Marketing 225

Unmetric

SEPTEMBER 9, 2019

Share of voice gives you a definitive look at how much your brand dominates on a social network in comparison with your competitors. Knowing which posts your competitors are putting their money behind can help you build your social strategy and also help you find the type of content your competitors prefer to use.

Tools 85

Tools Hitwise Analysis Price 85

Keyhole.co

MAY 25, 2022

In fact, marketers use social data for various purposes. Studies have shown that 56% of marketers use social data for understanding their audience. Overall, social media analysis helps you achieve your social media goals, proves what’s working and what’s not, and eventually maximizes your ROI.

Analytics 52

Analytics Social Media ROI Metrics 52

Keyhole.co

NOVEMBER 6, 2022

Not only does the tool allow you to track @mentions and customer conversations across social media, blogs, and forums. It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation. Best of all? Price: Free. Price: Custom.

Tools 52

Tools Social Media Sentiment Price 52

Convince & Convert

AUGUST 29, 2017

Run an easy analysis to understand how you stack up against each competitive set, and zero in on the specific posts and campaigns which are driving engagement and audience growth for your competitors. from Simply Measured Social Analytics. Know Who Is Receiving More Positive (and Negative) Sentiment.

Compete 111

Compete Analytics Consultant Analysis 111

Keyhole.co

SEPTEMBER 20, 2023

Instead, they research how their fellow netizens perceive your brand before making a purchase. Use social listening to track brand mentions across different social networks and forums. Deep dive into the sentiment of every online conversation around your brand. Want to run competitor analysis using Keyhole?

Reputation 59

Reputation Brands Construction How To 59

Unmetric

NOVEMBER 4, 2019

A social media manager maintains the company’s account(s) and is tasked with the responsibility of curating, editing, processing, managing and posting content on social networks. What is the purpose of having a social media analyst? By doing so you can look for hidden patterns in the sentiment, comments, and so on.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Sprout Social

AUGUST 10, 2022

Analyze consumer sentiment and brand health. Brandwatch is a consumer research platform that helps marketers understand their audience, track conversations and monitor brand mentions. Analyze consumer sentiment and brand perception. Track audience reactions to marketing campaigns. Brandwatch. Key features. Key features.

Influencer 110

Influencer Tools Marketing Software 110

Razor Social

MARCH 30, 2016

Campaign Analysis. Sentiment Analysis. Here’s the Wikipedia explanation of sentiment analysis: “ Sentiment analysis (also known as opinion mining) refers to the use of natural language processing, text analysis and computational linguistics to identify and extract subjective information in source materials.”

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Keyhole.co

MARCH 7, 2022

Of course, counting the number of likes and comments will give you a vague idea of your social media progress. But there are too many social media business accounts with too much data to track. According to Google and Forrester’s research , half of the marketers struggle with managing loads of data. Share of Voice.

Report 52

Report Social Media Metrics How To 52

Audiense

MAY 17, 2018

After last week’s post on insights activation in the pre-campaign phase , we’ll continue today by taking a look at how campaigns can be enriched by consumer insights extracted from social data during the execution of the campaign. The social networks, devices and other parameters of their online behaviour.

Case Study 79

Case Study Activities Study Campaign 79

Webbiquity SMM

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Tools 206

Tools Social Media Lithium Sysomos 206

Janet Fouts

JUNE 30, 2014

A research paper released at the Proceedings of the National Academy of Sciences (PNAS) by Facebook’s data scientists tells us they have been manipulating user’s newsfeeds to see if negative or positive emotions are as contagious on social networks as they are in real life. Take me for example.

Sentiment 134

Sentiment Journal Analysis Facebook 134

Sprout Social

FEBRUARY 5, 2020

Sales teams can use social media listening tools to conduct research on prospects’ industry, brand and competitors. As you implement these initiatives, social listening tools will surface immediate insights your product or R&D team can use to optimize what you’re offering. Is sentiment trending up or down?

Tools 89

Tools Sentiment How To Team 89

Dave Fleet

MAY 25, 2011

based research numbers that help you understand your size and trends against your competition. Panel-based measurement provides excellent insight into visitor demographics, what consumers do across all of the websites they visit and analysis over long time periods. Think of compete numbers as an orange – a U.S.

Compete 277

Compete Quantcast Sample Samples 277