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How AI insights improve decision making

Sprout Social

Organizations use AI tools to filter big data into actionable intelligence to support better decision-making and strategies. Easier decision-making AI insights arm decision-makers with comprehensive, real-time data analysis, reducing reliance on guesswork and intuition.

Sentiment 111
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A marketer’s guide to natural language processing (NLP)

Sprout Social

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Process 110
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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

This information can be used to shape a data-driven strategy. For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. This is where data analysis comes in. New to data analysis?

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The role of AI in creating a more human customer experience

Sprout Social

They enable you to develop a compelling customer experience strategy to serve customers better, provide personalized offerings and build meaningful relationships. Natural language processing NLP helps a computer understand human language through text analysis, complete with colloquialisms, language-based nuances and emojis.

Sentiment 104
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Brand experience: Why it matters and how to build one that works

Sprout Social

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is a brand experience strategy? What is brand experience?

Brands 113
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Create a Customer Experience Strategy [FREE TEMPLATE]

Hootsuite

There’s no question that a customer experience strategy is key to business success in today’s market. But knowing where to start when creating a winning strategy can be daunting. In this post, you’ll uncover: What a customer experience strategy is. What is a customer experience strategy?

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29 Best Social Listening Tools To Stay Ahead Of Competition

Keyhole.co

Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy. Hootsuite has useful features to help you track brand mentions, identify thought leaders and influencers, and track brand sentiment.

Tools 84