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5 Ways to Use LinkedIn for Marketing Your Brand

Later

You can also share a story from a member of your community through your LinkedIn captions. You can think of them as a mini-blog post, like The Female Influencer : Letting customers or members of your community do the talking is an effective way to connect with your wider audience, while also building brand trust. It’s free!

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Why ROI isn’t everything with social media

Socialmedia.biz

Despite promising results, a significant number of professionals in leadership positions were skeptical of social media’s impact on a company’s growth. Engagement (keeps track of how your target audience responds to your content across multiple channels): Clicks, shares, replies, comments, retweets, messages and community growth.

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Social Media Management in Times of Crisis

Buffer Social

In times like these, people look to each other, and to their communities to figure out how to respond. Social media is such an important communication tool in 2020, and we know as we all try to navigate unexpected and unprecedented challenges, many of your customers and teammates will turn to social media for some form of support.

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JetBlue Proves That April is No Fool

Convince & Convert

JetBlue offered people with the first name April who were flying the airline on April 1 a JetBlue credit equal to the value of their flight. JetBlue communicated its surprise offer in a simple, yet eye-catching status update and linked back to the company’s BlueTales blog for more information.

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7 Essential Building Blocks to Manage a Corporate Reputation Online

Oktopost

The companies that can ride out events like these are often able to do so because their past actions established a track record of dependability, responsibility, and ongoing improvement. Companies with a bad reputation may suffer losses of revenue and stock value for a long time after such events — just ask United Airlines or Wells Fargo.

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7 Fatal Facebook Marketing Mistakes You Can Quickly Overcome

Rebekah Radice

Just as great customer service sets your company apart, so does transparency. KLM Airlines gets this. They’re building brand loyalty one comment at a time, allowing fans to become advocates, actively recommending the airline to other prospective customers. Want to become a valuable resource to your Facebook community?

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Stats to Know About Ecommerce & Retail Trends In 2021

Pixlee

Even if your target audience is focused on local sales, people use ecommerce sites as a resource to research where they are going to shop, and 74% of consumers rely on social media to inform their purchasing decisions. — Plus, it can be beneficial for the long-term growth of your company. Host Social Media Contests.

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