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Example: Use URL Parameters to Verify Facebook Ads Results

Jon Loomer

One approach is using URL parameters. I wrote a tutorial previously about using Dynamic URL Parameters with your Facebook ads for this purpose. First, let’s take a quick step back to detail what URL parameters are and why this is necessary. URL parameters add information to the end of a URL. Background.

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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

Since the beginning of the World Wide Web, Uniform Resource Locators (URLs) have been one of the primary methods for jumping from one webpage to another. Unfortunately, URLs become long and complex as subdomains, subdirectories and tracking codes are added. As social media grew in popularity, lengthy URLs began to present a problem.

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Facebook Ads Performance Related to iOS 14

Jon Loomer

Aggregated Event Measurement and Performance. When iOS 14+ changes went into effect, the primary focus was on Aggregated Event Measurement. One is using URL parameters and Google Analytics. I’ve never been a big user of URL parameters in the past, but Ads Manager reporting had always been more complete in the past.

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Create a Facebook Ads Audience Based on Event Frequency

Jon Loomer

When creating an audience based on one of these events, you’ll see options for “URL/Parameter” and “Aggregated Value.” ” Select the “Aggregated Value” option and the default option will be “Frequency.” ” Parameters and Other Examples.

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The Problem with Unranked Event Custom Facebook Ads Reporting

Jon Loomer

A quick refresher on Aggregated Event Measurement, ranked and unranked events, related to iOS 14+ changes… When an iOS user opts out of tracking, only that user’s highest-ranked event will be reported (no change to reporting for an iOS user who opts-in). And there, of course, is the potential issue. Ranked and Unranked Events.

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UPDATE: Customize Facebook Ad Creative by Placement

Jon Loomer

You can even customize the URL by placement. It does appear, though, that the original version posted to my page (the “existing” post) includes aggregated metrics consisting of both paid and organic. You can customize the image, headline, primary text, and even URL. Customize Creative by Placement for Existing Post.

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The Wrap, Newser and Content Aggregation: How Much Attribution is.

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? To me the real question is: when one site aggregates another’s content, how much attribution is enough? Personally I think aggregated stories should always include an inline attribution link.