Direct Marketing Observations

JANUARY 12, 2012

Conversocial enables workflow for multi-person teams to tackle the consumer communication for large brands. NutshellMail users social network updates so they don’t have to login and check. UserVoice creates engaging survey forms on Facebook and other sites to solicit feedback from fans and visitors.

Tools 215

Tools Social Bookmarking Aggregator Disqus 215

Hootsuite

JULY 21, 2022

Use these four formula for ROI to analyze and prove the impact of your social media and digital marketing channels. Bonus : Download a free guide and checklist to help you convince your boss to invest more in social media. This aggregate number generally ends up in reports. Includes experts tips for proving ROI.

ROI 113

ROI HootSuite Cost Campaign 113

Sprout Social

JUNE 27, 2023

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. Competitor analysis tools , like Sprout, aggregate this data into ready-to-use reports for fast insights into your industry position.

Review 128

Review Brands How To Analysis 128

Sprout Social

JUNE 7, 2023

This could be via your social media channels, website, in-store, during events or with your customer care team. It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. Why does brand experience matter?

Brands 114

Brands Sentiment How To Analysis 114

Adam Sherk

MAY 12, 2010

It sounds a lot like the practices of some industry blogs and news aggregators today. Related posts: Video Interview: Rupert Murdoch Doesn’t Like Search So Much I Hope News Corp Does Block its Content from Google The Wrap, Newser and Content Aggregation: How Much Attribution is Enough?

Content 116

Content Aggregator Press Release Syndication 116

Social Media Strategies Summit

MAY 19, 2022

Whether you fill up your social media calendar months in advance or post content on the fly, you will need to have a steady source of content to post on social media. Consistent content is a challenge for many social media marketers. Creating Social Media Content Vs. Finding It.

Social Media 264

Social Media Content UGC Curation 264

Adam Sherk

JANUARY 11, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk PEJ Study Shows Print Still Primary Source of Original News Reporting by Adam Sherk on January 11, 2010 The Pew Research Center’s Project for Excellence in Journalism released a study today of the modern news ecosystem, examining a week of news activity in Baltimore, MD.

Study 147

Study News Press Release Report 147

Adam Sherk

AUGUST 11, 2010

To find out more about NBC’s efforts I contacted Lauren Bertolini , Social Media Editor for NBC Local Media. Lauren: The ten profiles are a joint effort between myself and the social media lead in each of the 10 markets. It serves as an aggregator of our best local content.

Digg 166

Digg Marketing News Press Release 166

Adam Sherk

OCTOBER 27, 2009

CNN.com is soliciting user feedback by including a prominent survey link at the top of the page: It will be interesting to see how NewsPulse changes user behavior on the site over time. Related posts: The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? What Horrible Things Did Time Magazine Do in 1964?

Content 112

Content Press Release Digg Survey 112

Adam Sherk

OCTOBER 1, 2009

The major engines all produce some form of hot topic/trend list, and several third-party and social media sites do as well. You can also use keyword and reputation monitoring tools, real-time search tools and popular/meme lists for articles, tweets, social media submissions, etc.

Trends 146

Trends Tools Embedding Digg 146

Razor Social

MARCH 30, 2016

Is all that social media activity paying off? Listening is just as important as sharing on social media Click To Tweet. The Social Media Monitoring Lighthouse. People mention what they are doing on social media channels and they also look for advice. Social Analytics.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Adam Sherk

NOVEMBER 23, 2009

Related posts: Video Interview: Rupert Murdoch Doesn’t Like Search So Much The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. – If You de-Index Will They Still Come? Google-less?

News 101

News Google Hitwise Press Release 101

Adam Sherk

SEPTEMBER 3, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google News Optimization Tips by Adam Sherk on September 3, 2009 This week Google put out a video to give publishers more information on how Google News works and how best to optimize for it. Using XML news sitemaps is encouraged.

News 158

News Google Tips Press Release 158

Sprout Social

SEPTEMBER 5, 2023

There’s something awe-inspiring about watching #CleanCore videos on social media. Managing a brand’s social media presence is time-consuming, so removing the clutter that overcomplicates your processes improves your team’s output and makes room for more meaningful work. Optimize your social media workflow Planning.

Social Media 131

Social Media Social Media Management Team Collaboration 131

Adam Sherk

AUGUST 31, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Popular News Sites on YouTube by Adam Sherk on August 31, 2010 YouTube is both a major opportunity and an interesting challenge for news sites. Reference to other social media measures of influence here by NewsKnife [link] Thanks for this post again.

Sites 182

Sites News YouTube Press Release 182

Koka Sexton

AUGUST 6, 2014

The product development and product marketing teams have built something that I am truly proud of. There is no other application like this on the market that can deliver a solid social selling experience based on connecting buyers and sellers to build relationships. The results are called the Social Selling Index. Informed.

LinkedIn 99

LinkedIn Aggregator Applications Social Networking 99

Socialmedia.biz

JULY 23, 2017

While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. After all, the B2B value of social media use is completely different from B2C uses. Team members can also comment on the updates to engage with others from your company.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Convince & Convert

MAY 9, 2016

Each quarter, a brand receives an average of 9,052 inbound social messages that require a response. Any social media manager or social customer care agent knows that there’s a great deal of overlap in the Tweets a brand attracts. After all, great minds think alike—right? How Are Brands Using Suggested Replies?

Authentication 60

Authentication Social Media Management Travel Proposal 60

Buzz Marketing for Technology

NOVEMBER 17, 2011

A: After an aggregate of 9 years at Microsoft, being the CMO of a $100M dollar digital agency, and a writer, I wanted to get back to my roots in terms of “building” something that had huge customer promise and could make a dent in reality as we know it. is that accurate? A: We believe we are broader than EFM.

Microsoft 235

Microsoft Sentiment Engineering Survey 235

Ignite Social Media

FEBRUARY 11, 2021

The social media world is full of crazy terminology, and the terms keep adding up the more the industry evolves. Throughout this post we’ve outlined some of the most important social media definitions you need to arm yourself with to be dangerous. Social Media Definitions.

Social Media 171

Social Media CPC CPA Aggregator 171

Socialmedia.biz

JULY 23, 2017

While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. After all, the B2B value of social media use is completely different from B2C uses. Team members can also comment on the updates to engage with others from your company.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Adam Sherk

JULY 9, 2009

Related posts: Syndication Best Practices: Reduce the Risk of Being Outranked for Your Own Content The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement?

Syndication 100

Syndication Yahoo SEO News 100

Buffer Social

OCTOBER 23, 2023

Engage with your audience for community building We all know that engaging with your community on social media is one of the many keys to success. 💡 To learn more about building community, check out What Does it Really Mean to Build a ‘Community’ on Social Media? And Why You Should).

YouTube 113

YouTube Tips Collaboration Trends 113

Adam Sherk

JANUARY 20, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Top 10 Reasons The New York Times is Really Putting up a Paywall by Adam Sherk on January 20, 2010 Today The New York Times made it official that they will be introducing a metered model starting in 2011. What Horrible Things Did Time Magazine Do in 1964?

Press Release 126

Press Release Digg News SEO 126

SocialFish

OCTOBER 21, 2010

by Wendy Harman, Social Media Director, American Red Cross – Reposted with permission (original post appeared on the NTEN blog ). In the midst of inexplicable tragedy, my personal definition of the social web got rocked. The American Red Cross is mentioned more than 1,000 times per day on the social web.

Ustream 162

Ustream Wiki SMS Survey 162

Convince & Convert

MARCH 30, 2016

Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015). In order to determine the topics moms discussed most on social, Insightpool’s data science team did a deep dive into the mom by creating filters around “children” and “kids”.

Research 60

Research Engagement How To Sentiment 60

Adam Sherk

JUNE 30, 2009

The Most Common Causes of Duplicate Content on News Media Sites Publishers: Solve Tracking Code, Duplicate Content Issues with the Canonical URL Tag The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? { Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Syndication 111

Syndication Press Release SEO Publishing 111

Sprout Social

FEBRUARY 21, 2024

It offers the combined power of quantitative and qualitative feedback, giving teams the chance to make substantial improvements to their customer care strategy. Once you’ve fine-tuned your NPS survey process, you can then establish a structured approach to following up with detractors.

Survey 89

Survey Loyalty Data Aggregator 89

Sprout Social

APRIL 17, 2023

The right social media customer service software can make it easier to win audiences over and keep them on your side. Social customer care teams face complexity daily. They have to manage complaints and requests, all seemingly high-priority and split across social networks, in a timely manner.

Software 105

Software Social Media Loyalty Team 105

Sprout Social

JANUARY 29, 2024

Your online reputation management impacts more than just your marketing team. Do it well, and teams across your org chart will feel the benefits in the following key areas. This work is important everywhere but especially online, where good and bad customer experiences live on in perpetuity through social media posts and reviews.

Reputation 120

Reputation Review Sentiment Software 120

Sherrilynne Starkie

JANUARY 8, 2018

The term ‘social media consultant’ can mean different things to different people because there is a whole range of skills and talents on offer. The cheat sheet provides a summary of the key skills a well-rounded social media consultant should possess. Social Media Essential channels to reach target audiences.

Skills 334

Skills Social Media Sysomos Diagrams 334

Buzz Marketing for Technology

OCTOBER 4, 2008

If you see social media as primarily a more simple and efficient way for the usual experts to be able to share their opinions and content, then youre missing the point of the revolution. One of the big questions Im frequently asked about using social media is whether or not the tools "work." But Do They Work?

Project 265

Project Web 2.0 Module Wiki 265

Sprout Social

DECEMBER 5, 2023

With millions of people signing up daily across social media platforms, keeping track of conversations about your brand online is becoming an uphill battle. Do you need to mitigate a social media crisis ? Sprout also can help your team increase ROI and efficiency through automation, chatbots and artificial intelligence.

Reputation 100

Reputation Software Tools Sentiment 100

Sprout Social

JANUARY 30, 2023

In practice, this means actively gathering intel on your customer through surveys or social listening, analyzing that data and proactively giving your customer what they want, or what they don’t yet know they want. Across teams , everyone is working towards keeping their customers happy. This approach pays off. Hi, William.

Examples 115

Examples Brands How To Aggregator 115

Hootsuite

JANUARY 10, 2024

If you are a small team or solopreneur wanting to scale your reach and analytics capability, AI marketing tools can be a game-changer. AI marketing software can help draft content, generate SEO-friendly social captions, repurpose a blog post into a video, suggest an ad strategy, and so much more. AI marketing tools for social media 1.

Tools 99

Tools HootSuite Price Marketing 99

Buffer Social

SEPTEMBER 3, 2019

Especially when it comes to a top-of-funnel channel like social media, how can you ensure social gets credit for the impact it’s having? Seeing the impact of your social media marketing is definitely possible with an attribution strategy that assigns value to the channels that send new business your way.

Social Media 71

Social Media How To ROI Survey 71

Convince & Convert

MAY 11, 2010

During my 15 years of Web site strategy and usability work (before I got all social media on you) I very much tried to live by the two-click rule (discover the most common questions customers have about your business, and answer them on your site within two clicks or fewer). Social media makes it possible.

FAQ 137

FAQ Content Consultant Social Media 137