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How to analyze customer reviews for brand insights

Sprout Social

In a world where star ratings can make or break a brand, review analysis is your north star. To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. What is review analysis? Why should brands carry out review analysis? Let’s take a closer look.

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How AI insights improve decision making

Sprout Social

Advantages of using AI for generating data insights AI analytics offers many advantages, such as seeing hidden trends in large data sets, forecasting future market behaviors, analyzing customer sentiment, making decisions faster and creating personalized experiences.

Sentiment 112
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How to measure brand awareness

Sprout Social

Is the influencer partnership driving more brand mentions and positive sentiment online? They recommend you to friends, leave positive reviews and stick with you even when competitors offer something new. Customer sentiment Customer sentiment is the emotional tone behind customer opinions and attitudes towards your brand.

Brands 110
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Online reputation monitoring: What it is and why it’s important for business

Sprout Social

But if you only factor direct mentions and reviews into your monitoring, you’re missing out. This feedback can identify customer sentiment (positive or negative), trends and more. Although reputation management is synonymous with review sites (think: Yelp! There are countless places for consumers to sound off. The reality?

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Google Cracks Down on Spammy Behavior in Hopes of Focusing on Best of AI

The Realtime Report

The measures taken by Google include prioritizing original and authentic reviews over recycled information that passes around aggregator sites. “AI Review and edit the AI-generated content to add the writer’s unique voice, address inconsistencies, and improve overall quality.

Google 91
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Role of artificial intelligence in marketing

Sprout Social

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. This allows you to anticipate your customers’ next move and take strategic actions for intended results.

Sentiment 132
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Oktopost’s Social Listening: Tap Into Conversations That Impact Your Business

Oktopost

With a Query set up around your brand name, Oktopost will grasp the number and sentiment of social mentions as well as the media coverage across news and blogs, while also giving you a location breakdown and the most used words mentioned in connection with your brand. Tracking customer conversations, industry trends, and influencers.