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How to analyze customer reviews for brand insights

Sprout Social

In a world where star ratings can make or break a brand, review analysis is your north star. To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. What is review analysis? Why should brands carry out review analysis? Let’s take a closer look.

Review 126
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Content Aggregation: The Future of (B2B and Consumer) Media?

Webbiquity SMM

Instead, successful media will become aggregators and editors of content, rather than creators. Online content aggregation is as old as the Internet itself, beginning with AOL. New tools, however, are bringing sophisticated content aggregation and curation within reach of midsized enterprises.

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Take a stand with your employer brand: Introducing Glassdoor Reviews in Sprout Social

Sprout Social

Similar to researching a vacation or a restaurant with online reviews, job seekers (in addition to potential customers) look to websites like Glassdoor to inform their decisions. By reading employee reviews, they get an authentic look into the culture that powers your company. How does that relate to social media?

Review 118
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Google Cracks Down on Spammy Behavior in Hopes of Focusing on Best of AI

The Realtime Report

The measures taken by Google include prioritizing original and authentic reviews over recycled information that passes around aggregator sites. “AI Review and edit the AI-generated content to add the writer’s unique voice, address inconsistencies, and improve overall quality.

Google 91
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TikTok For Business: Make your Brand Stand Out

Sherrilynne Starkie

Customer reviews are a great starting point. Invite people to participate by creating videos around a brand hashtag campaign and their content will aggregate on the hashtag challenge page. Embrace User-Generated Content (UGC) to maximize Tik Tok impact. It gives brands authenticity, familiarity and builds trust. Hashtag Challenges .

Brands 273
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Online reputation monitoring: What it is and why it’s important for business

Sprout Social

But if you only factor direct mentions and reviews into your monitoring, you’re missing out. Although reputation management is synonymous with review sites (think: Yelp! Most brands are already watching their social mentions, review listings and direct feedback channels. There are countless places for consumers to sound off.

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Enforcement of iOS 14 Changes for Facebook Advertisers Begins

Jon Loomer

and begun enforcement of the new rules we’ve been warned about, it’s time to review what you may be seeing. Aggregated Event Measurement Reporting. If you haven’t yet (I haven’t), you will soon begin to see data appear within the Aggregated Event Measurement tab in Events Manager.