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A digital media framework for smart marketing communications

Sherrilynne Starkie

Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. The fourth most-popular social network for Canadians is Instagram. Forty per cent of Canadians is on Pinterest, an image-based social network and a third of those use it daily. We also recommended Google AdWords.

Marketing 367
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How a social media consultant can help your business

Sherrilynne Starkie

Shared media is about engaging stakeholders on social networks. Paid media includes social media advertising, sponsored stories and native ads. Industry certifications prove a social media consultant’s practical skill too. Earned media is about getting third-party media coverage for a business. and more.

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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

For this step in the process, we’ll use the Google Adwords Keyword Planner to find sites ranking for similar keywords. Start by gathering the following top-level information and social media metrics : Which social networks are they on? What is their engagement rate? What do they say in their Facebook intro copy?

Analysis 184
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. The fourth most-popular social network for Canadians is Instagram. Forty per cent of Canadians are on Pinterest, an image-based social network. Social media campaigns are the mainstay of Shared Media tactics.

Marketing 195
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Are You Skilling the First Step of Your Daily Social Networking.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Are You Skipping the First Step of Your Daily Social Networking Maintenance? Daily Social Networking Tasks: It’s not all about content blasting. link] [link] [.]

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The Gift Of Facebook

Twist Image

Let me be clear: I am still bullish on Facebook. I am not bullish on advertising as Facebook's main revenue model. In March of 2011, I wrote a blog post titled, F-Commerce - Rise Of The Facebook Consumer. I never liked Facebook as an advertising platform. I love Facebook as an economy. Facebook is an economy.

Adwords 102
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What Every Marketing Department Needs to Know About Google+

Convince & Convert

I know, your department’s resources are all tied up with other channels, like Twitter and Facebook, and you think Google+ may well be a flash in the pan. Google has put a social layer across its products and services – this is Google+. This enables Google+ posts to spread across Google’s two million site strong Display Network.

Google 167