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Key to Consistent Advertising Success

Jon Loomer

This is where so many newer advertisers struggle. But that’s not how true confidence in advertising — or anything — is found. Features and options begin to fit together. You see how you’re expected to use something based on the way features around it work.

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New Social Media Advertising Strategies for 2023

Webbiquity SMM

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Elon Musk acquired Twitter, prompting concern among some advertisers and a freak-out among some users even as daily user growth hit all-time highs. Guest post by Nina Petrov.

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Beginner’s Guide to Meta Advertising

Jon Loomer

Much of my content is catered to intermediate to advanced advertisers, but I’m often asked where those who are new to Meta ads should start. Consider this your beginner’s guide to Meta advertising. When Meta unveiled “Advantage” in 2022, most advertisers didn’t fully appreciate what we were in for.

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How Multi-Advertiser Ads Work

Jon Loomer

I’ve been asked so many times about what Multi-Advertiser Ads are and whether we should turn them on. Here’s how multi-advertiser ads work… If a potential shopper engages with an ad, a multi-advertiser carousel may appear below it. If someone engages with that ad, the multi-advertiser carousel appears below it.

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Twitter Looks To Bring Advertisers Back With Expanded Ad Features, Months After Top Advertisers Left The Platform In Mass

Forbes Social Media

New features on X, the platform formerly known as Twitter, will look to bring advertisers back following months of declining ad revenue.

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Effective Meta Advertising: Key Metrics Simplified

Jon Loomer

Meta gives advertisers seemingly limitless metrics that can distract us. Tertiary Metrics I’d be lying if I said that my Ads Manager features only a handful of metrics to keep things simple. Be an informed advertiser who uses metrics constructively. Be careful. Simplify the key metrics that are most important.

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Is Facebook advertising worth it?

Sherrilynne Starkie

Is Facebook advertising worth it? They allow advertisers to target only those people who are most likely to be interested and to find value in the offer. It’s a powerful approach that has revolutionized advertising. As a result, more traditional advertising media are failing.