Webbiquity SMM

MAY 10, 2011

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. .&# Integrate social media activities with your CRM system. Here are 20 ideas.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Social Media Network Marketing

MAY 31, 2010

Those organizations willing to invest the time and resources required to develop and support a strong virtual presence are gaining practically unlimited access to consumers' steady outpouring of raves and rants, toward favorite and disliked companies and products.

Social Media 62

Social Media Social CRM Reputation Widget 62

Pixlee

JANUARY 19, 2017

65% of social media users from ages 18 - 24 evaluate information that is shared on social networks when making a purchasing decision. 84% of millennials report that UGC on company websites has influence on what they buy. 64% of millennials say companies should offer more ways to share their opinions online.

UGC 41

UGC Content Loyalty Travel 41

Bare Feet Studios

AUGUST 31, 2011

It summarizes a number of my social media friends and peers who have weaned themselves off this geo-location social network also known as a check-in service. It is a long-standing aspect of our company. But because the territory of social networks in general is still confusing and overwhelming (understandably so!),

Social Media 71

Social Media Foursquare Discount Social CRM 71

Convince & Convert

FEBRUARY 23, 2010

February 23rd, 2010 |Written By: Jay Baer | View Comments Tweet Is your social media program about asking, or answering? there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. An interesting little related aside.

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. All of this is happening to companies (maybe yours) every minute of every day. I developed 6 new requirements that all social media savvy, marketing-centric organizations need to have.

Compete 115

Compete Conference Organization Social CRM 115

Convince & Convert

MAY 13, 2010

I think Charlene Li may have coined this one) The goal of social media is to turn customers into a volunteer marketing army. Activate your fans, don’t just collect them like baseball cards. Social media allows big companies to act small again. You must fight social media fire with social media water.

Social Media 151

Social Media Strategy Social CRM Consultant 151

Convince & Convert

AUGUST 2, 2010

I’ll be talking about brand community strategy and how to activate your audience. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Facebook 121

Facebook Social CRM Consultant MySpace 121

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Yet before a crisis erupts, no matter what the root of the issue, companies should cushion themselves by leveraging the good work they’re already doing. Don’t be Shy.

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

SEPTEMBER 20, 2010

And while substantially smaller than the Facebook brigade, the Twitter crew is tuned in to brands like nowhere else on the social Web. 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. 42% learn about products and services via Twitter. 19% seek customer support.

Social Media 159

Social Media Statistics Strategy Research 159

Convince & Convert

FEBRUARY 10, 2010

Tip of the Iceberg Unlike enterprise-class social anthropology services like Rapleaf , Flowtown is incredibly easy-to-use, and is tuned for the do-it-yourself marketer. “We want to be the mint.com of social marketing,&# says Ethan Bloch , co-founder of the San Francisco based company. link] Michael A.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Convince & Convert

MARCH 28, 2012

What if we took it to another level and gamified customers’ live call interactions with CSRs (customer service reps) to help palliate customers’ on hold experience, as well as allow companies to benefit and receive a cost savings? gamers ages 10 to 65, play games on social networks or casual game websites.

CSR 127

CSR Airlines Loyalty Hashtag 127

Convince & Convert

MARCH 28, 2012

What if we took it to another level and gamified customers’ live call interactions with CSRs (customer service reps) to help palliate customers’ on hold experience, as well as allow companies to benefit and receive a cost savings? gamers ages 10 to 65, play games on social networks or casual game websites.

CSR 126

CSR Airlines Loyalty Hashtag 126

Convince & Convert

MAY 18, 2011

The other week, I was participating in Jay’s hashtagsocialmedia.com chat on social media. (It And can a company be TOO fast = creepy? Think less about your business and more about appropriate behavior in a social situation. I’ve had several companies respond quickly to conversations I was having with others about their products.

Twitter 123

Twitter Price Travel Buy 123

Convince & Convert

MAY 27, 2010

In that spirit, here are some interesting updates from companies and tools I’ve written about previously here at Convince & Convert. This was an item requested by approximately 125% of Swix’ customers, and the company was finally able to pull it off. These are exciting times at Bulb HQ!

Consultant 122

Consultant Metrics Social Media Social CRM 122

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. The variation may come in how social media is used, not which social media are used.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

MARCH 25, 2010

You’ll be able to easier understand how these events drive social success using Swix. On the ROI front, Swix CEO Scott Lake ( @scottica ) told me that the company puts as much emphasis on tracking the “I&# as they do the “R&#. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

FEBRUARY 5, 2010

link] Social Business Bank Option 1. What a great, active fan base ! Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. No question! link] Warren Fick Wow. It makes your head look confined.

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. Social Mention (or a paid social media listening package like Radian6 , if you have one) Go to www.socialmention.com and search for your company or product name (in quotes), and set the pull-down to “all.&#

Brands 143

Brands Content Social Media Consultant 143

Convince & Convert

APRIL 1, 2010

In the team’s defense, they do have a nicely executed Events tab, and the Wall seems to be pretty active, with a variety of contests for fans. But, it’s widely disparate content usage across social outposts that’s the real mystery. They need to snap up that Facebook name pronto.

Social Media 120

Social Media Content Analysis Sports 120

Visually SM

JULY 27, 2020

Like many of the other social media tools on this list, Sprout Social allows you to schedule updates to your social media accounts. However, there are a couple of unique features that set Sprout Social apart. You can even turn your messages into action items to create workflows or reminders around your social activity.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Convince & Convert

SEPTEMBER 21, 2010

Social Media is optional It doesn’t matter what the demographics of your customers are. Your company needs to be part of that conversation. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. It doesn’t matter what industry you’re in.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

JULY 14, 2010

Losing in social media can be akin to the experiences of companies like Kraft, Nestle, and BP in the social media realm. At the very least those companies are engaged in the conversation and have a strong awareness of the perceptions of their brand. There is nothing new about social media; it's just modern WoM.

Social Media 134

Social Media Strategy Metrics Organization 134

SocMed Sean

DECEMBER 9, 2011

” 3) ROI – There’s a lot of concern with business executives as to whether there is any Return on Investment in social media. That’s their job, making money for the company by serving customers. I wrote a full article on why the phrase social CRM is just stupid. Blogs are customer service channels.

Social Media 255

Social Media Social CRM Creative Commons Sentiment 255

Convince & Convert

AUGUST 18, 2010

Of course, there are a ton of outstanding PR firms doing excellent work in social media, including all the folks I have the great privilege to work with every day here at Convince & Convert. But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle.

Questions 160

Questions Social Media Consultant Education 160

Webbiquity SMM

SEPTEMBER 10, 2019

The top two social networks for B2B software-as-a-service (SaaS) companies are LinkedIn and Twitter. Unfortunately, almost 30% of those companies have abandoned their Twitter accounts, just suddenly going silent despite having tens of thousands or even hundreds of thousands of followers. Base CRM (now Zendesk Sell).

Company 38

Company Twitter Content B2B 38

Convince & Convert

JULY 15, 2010

As Jay preaches, social media is not about collecting names, it is about activating your fans. It can get complex depending on the size of your social media program, but here are some tips to help make sure you’re managing social operations appropriately: If you are blogging, create an editorial calendar.

Social Media 140

Social Media Consultant Strategy Organization 140

Webbiquity SMM

APRIL 6, 2017

Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. How does social CRM differ from traditional CRM? Market interest has remained fairly strong since then. 1) Infusionsoft. .

Social CRM 195

Social CRM Tools Sample Samples 195

Convince & Convert

APRIL 13, 2010

link] Rachel Edelstein I had a manager at “The Nature Company&# who had the best customer service advice that I have ever gotten. link] Rachel Edelstein I had a manager at “The Nature Company&# who had the best customer service advice that I have ever gotten. Tons of applicability for social networking.

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

SEPTEMBER 8, 2010

We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Recall that MySpace was the logical heir to the online profile/social network world pioneered by Geocities, Tripod, and Angelfire. Facebook is the Model T of social networks.

MySpace 136

MySpace Facebook Social CRM Consultant 136

The Realtime Report

DECEMBER 10, 2012

Nearly all (95%) of top brands are active on Twitter, and 23% of top brands have Twitter handles dedicated to customer service, according to a Simply Measured study. A new study by CRM analyst Ashley Verrill revealed that many of these tweets go unanswered — over the course of 4 weeks, brands responded to only 14% of the tweets sent.

Brands 193

Brands Twitter Study Social CRM 193

Convince & Convert

SEPTEMBER 21, 2010

Can you describe what your company does in 120 characters or less? Social media is about people, not logos. If you’re a small company, congratulations, this should be pretty easy. If you’re a big company, how can you act small again? Social media strategy consulting details here. What’s the Point?

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

SEPTEMBER 21, 2010

I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!) I think that is more powerful than targeting by city, state or region.

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

JUNE 15, 2010

A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. Rapleaf is better for larger companies.

Social Media 153

Social Media ScoutLabs Company Consultant 153

Convince & Convert

FEBRUARY 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You Know Your Customers Enough to be a Social Media Hit?

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

JULY 22, 2010

While many businesses are excited about opportunities to reach their customers on the social web, few actually believe they have done so successfully. Lion Brand’s Lion Brand Notebook: Lion Brand is a yarn company that has been in business for over a century. Please let me know by commenting below!

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Social Media Strategy Influencer Case Study 128