Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. Not for execs on social media.

Social Media 112

Social Media Strategy HootSuite Sentiment 112

Sprout Social

OCTOBER 19, 2023

In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024. The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy.

Strategy 126

Strategy Sentiment Marketing Analysis 126

Hootsuite

FEBRUARY 5, 2024

Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. Social media managers often dread the part of their job that has to do with tracking data and building reports. What are Instagram analytics? Clear data. So, where do you start?

Analytics 97

Analytics Instagram HootSuite Metrics 97

Bill Hartzer

JANUARY 23, 2024

Munch’s annual state of short-form video 2024 report has just unveiled a surprising twist in the video content distribution preferences of businesses. Diving into Munch’s Video Insights Munch, a powerhouse AI-powered automation platform, has pulled back the curtain on the state of short-form videos in 2024.

Report 97

Report Platform Video Film 97

Keyhole.co

FEBRUARY 8, 2024

This trend is expected to continue into 2024. This blog post is your guide to the key influencer marketing KPIs you need to track in 2024. Top 8 influencer marketing metrics to measure in 2024 Once you’ve set your business goals for 2024, your influencer marketing metrics should also focus on achieving those goals.

Metrics 52

Metrics Influencer Sentiment ROI 52

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data.

Social Media 122

Social Media Sentiment Data Team 122

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 118

Patterns Sentiment Analysis Proposal 118

Oktopost

JANUARY 25, 2024

Social media is not just about creating a buzz; it can be a powerful tool for strategically influencing your customers at every stage of the sales funnel. While many businesses recognize the importance of maintaining a social media presence, the full potential of these platforms in driving B2B revenue often goes overlooked.

B2B 69

B2B Social Media Strategy Reputation 69

Keyhole.co

FEBRUARY 9, 2024

As of late 2023, Facebook is the most widely used social media platform in the world. Why wouldn’t you want to market your business on the biggest social media platform out there? Analyze engagement data Use social media analytics tools to track your profile growth and engagement. That’s a lot of scrolling.

Strategy 52

Strategy Facebook Marketing Groups 52

Sprout Social

MAY 18, 2021

For years, people pitted “traditional” and social media against one another. Some harbor the misconception that as social budgets increase, traditional media budgets have to decrease to balance the books. But the conversation shouldn’t be about social media vs. traditional media.

Social Media 111

Social Media Team Focus Group Loyalty 111

Sprout Social

JUNE 17, 2021

Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. For businesses wondering when to start making greater investments in social, the time is now. I love when brands engage with you on social.

Statistics 145

Statistics Social Media Marketing Survey 145

Sprout Social

FEBRUARY 12, 2024

Thus, increasing social media engagement and improving your brand’s search rankings. This heightened social media visibility leads to increased brand recognition and drives additional traffic to your website, acting as a catalyst for higher sales conversions. heyeaslo Getting back to Notion in 2024?

Influencer 104

Influencer Marketing Collaboration ROI 104

Oktopost

MARCH 26, 2024

In parallel, when your customers feel heard, their satisfaction and loyalty increase, only fueling business growth. That is why we’re excited to share we’ve joined forces with LinkedIn to provide mutual Oktopost and LinkedIn customers the ability to channel messages directly from their LinkedIn Company Page into Oktopost’s Social Inbox.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Hootsuite

MAY 6, 2024

A good social inbox tool is the foundation of an effective social messaging strategy — and a handy tool for keeping followers, customers, and prospects happy. Keep reading to learn about the different types of social inbox tools and pick the best one for your business. Book a Demo What is a social inbox tool?

Tools 75

Tools HootSuite Team Social Media 75

Pam Moore

SEPTEMBER 4, 2023

💖 Just like in the world of social media, authenticity rules in AI! Schedule a workshop with us, and we'll map out a plan as robust as Horton's loyalty, break down barriers, and prioritize the steps to success with the zest of a Zizzer-Zazzer-Zuzz. There is no one alive who is Youer than You.”

Marketing 147

Marketing Authentication Training Consultant 147

Sprout Social

FEBRUARY 26, 2024

Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers.

Report 65

Report Atlassian Brands Sentiment 65

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. In this way, brands can develop proactive strategies to ensure better customer experience to boost brand loyalty. Enter AI analytics.

Analytics 111

Analytics Sentiment Analysis Patterns 111

Hootsuite

FEBRUARY 9, 2023

Globally, the AI market is projected to reach over half a trillion USD by 2024 , climbing as high as 1.5 Customer loyalty : Would you rather shop in a place that spoke your language or a place where you weren’t understood? For example, brands can use machine learning to analyze customer data. trillion by 2030. Case in point.

FAQ 99

FAQ Team Cost Loyalty 99

Sprout Social

OCTOBER 30, 2023

If you treated your friends the way your brand treats your customers on social media, what kind of relationships would you have? That’s the question you should ask if you’re trying to improve your social performance and generate revenue. What is customer relationship marketing?

Social Media 121

Social Media Marketing Loyalty Collaboration 121

Sprout Social

DECEMBER 19, 2023

Social media marketing professionals aren’t ninjas, gurus or wizards—but they’re also more than just managers. What was once an individual role is now enough work for a whole crew, and the list of possible social media job titles keeps growing.

Social Media 103

Social Media Social Media Management Influencer Team 103

Buffer Social

DECEMBER 18, 2023

Looking at these results, we decided to cut back on Meta ad spend in May and pause all social media ads in June.  Going into the holiday season, we started dipping our toes back into running social media ads with a more granular focus on what’s performing well on each platform.

Social Media 104

Social Media Small Business Marketing Collaboration 104

Keyhole.co

FEBRUARY 20, 2024

From understanding audience sentiment towards specific campaigns to identifying potential influencers and engaging with their community, social listening on Instagram empowers brands to stay relevant, responsive, and connected in the dynamic world of social media. Well, now you can do this too. Audit your industry at large.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Keyhole.co

MARCH 4, 2024

How do we turn novel and engaging social media posts into revenue? Setting social media goals is the starting point. Throughout this blog post, we’ll discuss setting social media goals before demonstrating how you can achieve them. Plus, we include a handful of examples if you need inspiration.

Examples 52

Examples Social Media How To GPS 52

Keyhole.co

FEBRUARY 27, 2024

A tremendous part of this success extends to Spotify’s social media strategy, which exudes main character energy with the who’s who of the music industry and Hollywood featured on their page. Here’s a lowdown of their social media accounts: Instagram: 11 million Facebook: 23 million Twitter: 14.2 Let’s find out.

Social Media 59

Social Media Strategy Content Collaboration 59

Sprout Social

DECEMBER 20, 2023

As social media becomes more influential, impactful and involved, having robust tools with the latest and greatest features is becoming increasingly important. According to The Sprout Social Index™ , 81% of marketers already say AI has had a positive impact on their work. Take the introduction of new AI tools recently.

HootSuite 109

HootSuite Brands Price Collaboration 109

Hootsuite

DECEMBER 9, 2020

Social media hit historical highs in the CMO budget this year. In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. Get the full report now!

Questions 142

Questions Social Media Strategy Survey 142

Sprout Social

SEPTEMBER 25, 2023

The importance of a customer service strategy A 5-step framework for developing a customer service strategy 2 real-world customer service strategy examples to inspire your approach 3 factors influencing customer service approaches in 2024 What is a customer service strategy? It’s a matter of building their trust.

Strategy 112

Strategy How To Team Reputation 112

Bill Hartzer

DECEMBER 7, 2023

Global social media giant Meta, renowned hospitality brand Miramar Group, and leading sports retailer Swire Resources Limited have joined forces with Omnichat, an all-in-one omnichannel messaging platform, to unveil the future of conversational commerce.

Groups 97

Groups Groups Resources Engagement 97

Sprout Social

DECEMBER 19, 2023

In the early days of social media customer care , speed was the most critical performance metric. In 2022, 77% of consumers reported expecting a response from brands within 24 hours—with 13% expecting a response in mere minutes, according to The Sprout Social Index ™. when you walk in the door.

How To 106

How To Survey Social Media Management Training 106

Keyhole.co

FEBRUARY 26, 2024

From the genius use of UGC on TikTok to extensive influencer marketing, this newbie in the confectionery industry has created a social media strategy even the top brands can learn from. Let’s break down the recipe for Tabs Chocolate’s social media marketing success. Want to find the best marketing channels for your brand?

Social Media 59

Social Media Strategy UGC Influencer 59

Oktopost

FEBRUARY 1, 2024

It covers various activities and channels, including: Brand design and messaging Paid advertising Content marketing Social media marketing Search Engine Optimization (SEO) Community management PR and events Influencer marketing Brand loyalty is becoming less of a given day by day.

Brands 62

Brands Hubspot Marketing B2B 62

Sprout Social

DECEMBER 12, 2023

But in 2024, it’s imperative to focus on the most critical marketing priorities to grow your business in the new year and beyond. The fast-paced nature of digital marketing, especially social media, complicates zeroing in on marketing priorities. More than 80% of marketers say AI already has a positive impact on their work.

Marketing 125

Marketing Loyalty ROI Influencer 125

Hootsuite

NOVEMBER 30, 2023

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. From spurring ideas to implementing designs to automating social media posts , there are many great content marketing tools to make a content marketer’s day more productive and less stressful.

Tools 105

Tools Content HootSuite Marketing 105

Keyhole.co

DECEMBER 15, 2023

Adding baubles or crystals to the corner of your social media post might not fetch you the likes you dreamt of. We are here to help you create some out-of-the-box Christmas social media posts. Recipe Sharing Ask your followers to share their favorite holiday recipe, and feature one of them on your social media channels.

Social Media 52

Social Media Meme Collaboration Examples 52

Sprout Social

APRIL 6, 2023

Consider your options: Your website Messenger by Meta Twitter Direct Message Instagram Direct This is essential because demographics differ for each social network. For example, social media demographics show Gen Z and Millennials made a shift from using to Instagram and make up two-thirds of Instagram users. billion by 2024.

Marketing 81

Marketing Airlines Conversation Team 81