Oktopost

AUGUST 1, 2024

From hyper-engaging videos to customized landing pages, lead generation in 2024 ensures that your messaging resonates with your customers’ specific interests and pain points. Source 7 B2B Lead Generation Ideas for 2024 1. But not any type of content works, and certainly not in 2024. What is B2B Lead Generation, Exactly?

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B2B Team Social Media Management Analysis 118

Sprout Social

SEPTEMBER 12, 2024

There are some many different types of social media content to create and enjoy, from carousels to GIFs to videos. To successfully manage social media content creation across networks, you need to maintain a consistent brand voice, adapt to distinct formats and meet (or exceed) audience expectations.

Social Media 136

Social Media Content How To Sentiment 136

Social Media Strategies Summit

MARCH 20, 2025

Nothing stays the same for long in the world of social media. Fortunately, weve made your lives a little easier by rounding up eight key social media marketing trends to look out for in 2025 and beyond, from the increasing adoption of AI to the growth of authenticity in brand storytelling.

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Trends Social Media Case Study Marketing 158

Sprout Social

SEPTEMBER 10, 2024

The world of social media marketing is in a permanent state of change. In a system of very few constants, there is one: For as long as there have been social marketers, there has been a perpetual desire for more time and resources. One algorithm or another is always in retrograde. Bottom line?

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Widget Sentiment API Team 123

Social Media Strategies Summit

APRIL 11, 2024

The latest data from January 2024 shows that 93.2% of internet users aged 16 to 64 use social media, spending an average of 2 hours and 23 minutes daily browsing social networks. But, successfully reaching, engaging, and converting your audience via social networks necessitates a strategic approach.

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Social Media Tips Marketing UGC 264

Sprout Social

DECEMBER 12, 2024

Its time for a special edition of the Post Performance Report (PPR), a series where we showcase social media posts and campaigns inspiring us, and explore what makes them so genius. In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout.

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Social Media Brands Transportation Meme 89

Sprout Social

SEPTEMBER 17, 2024

You’ll learn the benefits of scheduling and step-by-step instructions for using Sprout Social and Facebook Business Suite’s scheduling features. Short answer: scheduling Instagram Stories makes a social media marketer’s life a lot easier. The post How to schedule Instagram Stories [2024 Guide] appeared first on Sprout Social.

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Instagram How To Publishing Template 133

Hootsuite

APRIL 9, 2025

100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. Grab a bevy and dive into the latest social media stats for ol faves Facebook, Instagram, YouTube, TikTok, X (Twitter), LinkedIn, and Pinterest, plus newcomers RedNote and Bluesky.

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Statistics Social Media HootSuite Marketing 111

Sprout Social

SEPTEMBER 26, 2024

Even when looking at potential influencer partnerships, you’ll want to check if they’re driving good social media engagement. Travel influencers , for instance, saw an average post engagement rate of 1.22% as of May 2024. Social media isn’t a one-way street. But what is a good engagement rate on Instagram?

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Engagement Instagram How To Influencer 121

Sprout Social

NOVEMBER 20, 2024

Brands know social media is saturated with content. The answer: Edutainment social media. The 2024 Social Media Content Strategy Report found 66% of social users find edutainment to be the most engaging of all brand content, even more than skits, memes or serialized content.

Social Media 111

Social Media Atlassian Strategy Content 111

Hootsuite

JANUARY 31, 2025

Last year, when Taylor Swift made history by winning her fourth Album of the Year award, social media erupted with opinions was the win deserved? Key terms Results refers to the number of individual social media posts that mention a specific keyword. cumulative engagement in 2024. Spoiler: It was.) Lets dive in!

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Social Media Sentiment HootSuite Conversation 107

Oktopost

JULY 8, 2024

Source Demand Generation in 2024: What’s changed? The Rise of Social Media One of the most significant changes is the rise of social media as a powerful demand-generation engine. Social media trends such as live video, short-form content, and interactive polls reshape how B2B brands engage with their audience.

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B2B Influencer ROI Authentication 105

Buffer Social

JANUARY 13, 2025

In 2024, we saw social media evolve in many ways — from numerous updates to some platforms ( cough Meta) to explosive growth for others (Bluesky!). With all the changes on the horizon, it’s safe to say that social media will look a little different in 2025.

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Social Media Authentication LinkedIn Social Media Management 127

Social Media Today

OCTOBER 26, 2023

What’s coming next in the world of social media marketing? Here are our predictions for 2024.

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Social Media Marketing 218

Social Media Strategies Summit

MARCH 1, 2024

Of those that don’t currently use video, two-thirds plan to start in 2024. To make your life easier, we’ve rounded up ten essential video marketing trends for 2024, covering everything from AI video tools to user-generated content. We expect the 9:16 aspect ratio to dominate in 2024. But video isn’t a silver bullet.

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Video Trends Marketing Mobile 264

Ignite Social Media

OCTOBER 14, 2024

In an era where social media platforms are constantly evolving and organic reach continues to decline, paid social media has become an indispensable tool for marketers. And what do overall budget trends look like for the social media team? What These Numbers Mean for Social Media Marketers 1.

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Survey Social Media Trends ROI 78

Sprout Social

NOVEMBER 4, 2024

As the poem goes: “Consumers scour social media with care, knowing that the holidays will soon be here.” The most wonderful time of the year is fast approaching, and the influence social has on consumer purchasing behavior is undeniable. The sway of social media over holiday shopping habits can’t be overstated.

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Influencer Social Media Survey Social Networking 121

Ignite Social Media

JANUARY 13, 2025

Back in 2021, we shared a blog post showcasing the most popular social networks of the time, emphasizing the remarkable evolution of the social media landscape since its inception. In 2025, its clear that social medias influence has only deepened, reshaping how we connect, communicate, and consume content.

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Platform Social Media Reddit B2B 97

Sprout Social

SEPTEMBER 12, 2024

Our mission at Sprout is clear: to deliver cutting-edge social media management tools that power the world’s most innovative brands. I’m committed to ensuring that our products not only meet the needs of today’s businesses, but also redefine how social can be leveraged as a powerful engine for strategic business impact.

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Collaboration Team Social Media Management Engineering 139

Social Media Today

FEBRUARY 1, 2024

A number of opportunities and challenges lie ahead for those looking to stay on top of social media marketing trends in 2024.

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Social Media Marketing Trends 202

Sprout Social

OCTOBER 7, 2024

If YouTube marketing is a part of your overall social media strategy, you’ve likely dabbled in making YouTube Shorts to connect with your audience and share quick, entertaining content. However, using a social media management platform like Sprout Social will save you time and help you maintain a consistent content calendar.

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YouTube How To Publishing Embedding 121

Sprout Social

OCTOBER 22, 2024

Casey Lewis, social media consultant, author behind the After School newsletter and expert of social trends among younger audiences, sums it up like this: “Any brand not actively trying to reach Gen Z and Gen Alpha is doing themselves a disservice. Which platforms does Gen Z use and why?

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Social Media Brands Survey Trends 97

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? Social media management is evolving rapidly, and consumers are becoming more discerning about where they engage. In this article, we’ll explore how to prioritize social media networks so your brand shows up where it matters most.

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Social Media Brands Reddit B2B 123

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The importance of social media in UK retail has only grown. In a 2022 report, it was found that 78% of consumers in the UK have upped their social media usage in the past year.

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Retail Social Media How To UGC 121

Buffer Social

DECEMBER 17, 2024

As 2024 winds down, I’m feeling incredibly grateful. Personal profiles, personal wins Social media isn’t just for businesses — it’s for creators, freelancers, and anyone who loves to share. Everything we built in 2024 was designed to help you succeed. That’s a lot of creativity!

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Features Notification Apple Organization 100

Buffer Social

DECEMBER 10, 2024

OK, that’s a little dramatic — but a little planning ahead will go a long way in helping you map out your social media content for the coming months. Even if you don’t already have some fully fleshed-out social post ideas for the occasions, don’t sweat — just noting these dates is a great start.

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Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. What is a global social media marketing strategy?

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Social Media Strategy Marketing Influencer 131

Buffer Social

DECEMBER 6, 2024

💌  What’s in this issue: 3 minutes, 19 seconds 💻 The latest content on the blog 📰 Social media news and features to note 📸 Start planning your “2024 Wrapped” 🪂 Dive into our primer on influencer marketing That’s it from me!

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Newsletter Authentication Influencer Proposal 93

Ignite Social Media

AUGUST 12, 2024

In an ever-evolving social media marketing landscape, staying ahead requires a current understanding of the challenges, strategies, and innovations that drive success in the industry. With over 100 responses from seasoned marketers, the results offer a comprehensive snapshot of the current state of social media marketing in 2024.

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Survey Social Media RFP Marketing 179

Hootsuite

NOVEMBER 4, 2024

Who is your social media audience, really? Done right, social media audience analysis goes beyond the basics. It can give you actionable insights to drive your social strategy. Key takeaways Social media audience analysis is about more than just demographics. What is social media audience analysis?

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Analysis Social Media HootSuite Sentiment 110

Sprout Social

NOVEMBER 4, 2024

In today’s crowded social media landscape, social marketers know how challenging it can be to get their brand’s content to rise above the noise. But trying to identify relevant content for multiple social networks all the time is exhausting—and costly. What does this process look like in practice?

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Social Media Content Meme Social Networking 120

Social Media Today

JANUARY 24, 2024

How to excel in 2024 on Facebook, Instagram, X, TikTok, LinkedIn, Snapchat and Pinterest.

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Platform Social Media LinkedIn Marketing 214

Hootsuite

JULY 26, 2024

Social media competitor analysis tools should be a staple in every social manager’s toolbox. Unfortunately, there’s often a temptation to focus inward and get stuck micro-analyzing your own internal social media performance. Keep reading to get into the best competitor analysis tools for social media.

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Analysis Social Media Tools HootSuite 116

Sprout Social

OCTOBER 11, 2024

The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. Sports figures—once separated from their fans by traditional media—have become our favorite influencers and mainstays in our feeds. Sports marketing isn’t new, but it does look different.

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Sports Social Media Marketing Fashion 93

Sprout Social

FEBRUARY 28, 2025

Social media has become a key part of the UK’s digital world. Social touches every aspect of how businesses operate and grow. For social media professionals in the UK or targeting its highly engaged user base, staying ahead of the game requires a solid grasp of the latest stats and trends to make smart decisions.

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Statistics Social Media Reddit Authentication 77

Social Media Strategies Summit

JANUARY 5, 2023

It’s hard to imagine anyone not using social media today. Yet the industry continues to expand, with the global number of social media users climbing to almost 4.6 But not all social networks enjoyed equally strong years in 2022. We’ve rounded up five key social media trends for 2023 to help you do that.

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Trends Social Media UGC Marketing 325

Buffer Social

DECEMBER 18, 2024

At the beginning of 2024, we were unsure what would come out of this year. The previous year had been such a whirlwind with the rise of decentralized social and the addition of AI features that creators, brands, and platforms had all started to redefine how they would operate.

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Trends Social Media Authentication YouTube 56