Sprout Social

JANUARY 9, 2024

Enter AI analytics. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. What is AI analytics? What is the difference between AI analytics and traditional analytics?

Analytics 110

Analytics Sentiment Analysis Patterns 110

Keyhole.co

FEBRUARY 8, 2024

This trend is expected to continue into 2024. This blog post is your guide to the key influencer marketing KPIs you need to track in 2024. Top 8 influencer marketing metrics to measure in 2024 Once you’ve set your business goals for 2024, your influencer marketing metrics should also focus on achieving those goals.

Metrics 52

Metrics Influencer Sentiment ROI 52

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 116

Patterns Sentiment Analysis Proposal 116

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data.

Social Media 120

Social Media Sentiment Data Team 120

Keyhole.co

FEBRUARY 9, 2024

As of late 2023, Facebook is the most widely used social media platform in the world. Why wouldn’t you want to market your business on the biggest social media platform out there? Analyze engagement data Use social media analytics tools to track your profile growth and engagement.

Strategy 52

Strategy Facebook Marketing Groups 52

Sprout Social

JUNE 17, 2021

Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. For businesses wondering when to start making greater investments in social, the time is now. I love when brands engage with you on social.

Statistics 145

Statistics Social Media Marketing Survey 145

Sprout Social

FEBRUARY 12, 2024

Thus, increasing social media engagement and improving your brand’s search rankings. This heightened social media visibility leads to increased brand recognition and drives additional traffic to your website, acting as a catalyst for higher sales conversions. heyeaslo Getting back to Notion in 2024?

Influencer 102

Influencer Marketing Collaboration ROI 102

Oktopost

MARCH 26, 2024

In parallel, when your customers feel heard, their satisfaction and loyalty increase, only fueling business growth. That is why we’re excited to share we’ve joined forces with LinkedIn to provide mutual Oktopost and LinkedIn customers the ability to channel messages directly from their LinkedIn Company Page into Oktopost’s Social Inbox.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Hootsuite

MAY 6, 2024

A good social inbox tool is the foundation of an effective social messaging strategy — and a handy tool for keeping followers, customers, and prospects happy. Keep reading to learn about the different types of social inbox tools and pick the best one for your business. Book a Demo What is a social inbox tool?

Tools 79

Tools HootSuite Team Social Media 79

Hootsuite

FEBRUARY 9, 2023

Globally, the AI market is projected to reach over half a trillion USD by 2024 , climbing as high as 1.5 Customer loyalty : Would you rather shop in a place that spoke your language or a place where you weren’t understood? Your chatbot’s analytics can provide you with valuable insight into your customers. trillion by 2030.

FAQ 100

FAQ Team Cost Loyalty 100

Keyhole.co

FEBRUARY 20, 2024

From understanding audience sentiment towards specific campaigns to identifying potential influencers and engaging with their community, social listening on Instagram empowers brands to stay relevant, responsive, and connected in the dynamic world of social media. Well, now you can do this too. Audit your industry at large.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Sprout Social

DECEMBER 20, 2023

As social media becomes more influential, impactful and involved, having robust tools with the latest and greatest features is becoming increasingly important. According to The Sprout Social Index™ , 81% of marketers already say AI has had a positive impact on their work. Take the introduction of new AI tools recently.

HootSuite 107

HootSuite Brands Price Collaboration 107

Keyhole.co

FEBRUARY 27, 2024

A tremendous part of this success extends to Spotify’s social media strategy, which exudes main character energy with the who’s who of the music industry and Hollywood featured on their page. Here’s a lowdown of their social media accounts: Instagram: 11 million Facebook: 23 million Twitter: 14.2 Let’s find out.

Social Media 59

Social Media Strategy Content Collaboration 59

Keyhole.co

MARCH 4, 2024

How do we turn novel and engaging social media posts into revenue? Setting social media goals is the starting point. Throughout this blog post, we’ll discuss setting social media goals before demonstrating how you can achieve them. Plus, we include a handful of examples if you need inspiration.

Examples 52

Examples Social Media How To GPS 52

Hootsuite

DECEMBER 9, 2020

Social media hit historical highs in the CMO budget this year. In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. Get the full report now!

Questions 142

Questions Social Media Strategy Survey 142

Keyhole.co

FEBRUARY 26, 2024

From the genius use of UGC on TikTok to extensive influencer marketing, this newbie in the confectionery industry has created a social media strategy even the top brands can learn from. Let’s break down the recipe for Tabs Chocolate’s social media marketing success. Want to find the best marketing channels for your brand?

Social Media 59

Social Media Strategy UGC Influencer 59

Oktopost

FEBRUARY 1, 2024

It covers various activities and channels, including: Brand design and messaging Paid advertising Content marketing Social media marketing Search Engine Optimization (SEO) Community management PR and events Influencer marketing Brand loyalty is becoming less of a given day by day.

Brands 62

Brands Hubspot Marketing B2B 62

Hootsuite

NOVEMBER 30, 2023

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. From spurring ideas to implementing designs to automating social media posts , there are many great content marketing tools to make a content marketer’s day more productive and less stressful.

Tools 106

Tools Content HootSuite Marketing 106