Keyhole.co

SEPTEMBER 13, 2023

Campaign-specific hashtags also allow better audience targeting by reaching users according to their preferences. When you use unique campaign-specific hashtags, you attract more engagement and let your audience remember you. Opt for a reliable social media management tool to make your hashtag research more accurate.

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Hashtag Trends Instagram UGC 52

Sprout Social

OCTOBER 19, 2023

It’s enabling them to offload time-consuming tasks such as managing digital ads, email campaigns and social post scheduling so they have more time for strategy-building. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

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Strategy Sentiment Marketing Analysis 129

Sprout Social

MAY 15, 2023

You can learn about audience preferences and how they feel about specific products, campaigns or topics. Plus, with powerful social media management tools built in, you can easily manage these issues all in one place. The post 13 social listening tools for your brand in 2023 appeared first on Sprout Social.

Tools 112

Tools Tweetdeck Brands Sentiment 112

Keyhole.co

JUNE 26, 2023

See what’s working for you & your competitors on social Keyhole is the tool you might need to make data-driven decisions while streamlining social media management efforts. Related Articles: How Do I Calculate Social Media ROI? How Do I Calculate Social Media Conversions?

Engagement 52

Engagement How To Metrics ROI 52

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. In this article, we explain which influencer marketing metrics you should focus on to prove a return on investment and show an impact on your overall social and business goals.

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Metrics Influencer Marketing Survey 100

Sprout Social

MAY 23, 2023

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? When it comes to AI social media tools, I’m optimistic…and this is coming from someone who regularly thanks her Google Home to keep it happy.

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Team Social Media Management Skills Trends 135

Sprout Social

SEPTEMBER 18, 2023

See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. According to The State of Social Media 2023 report, 79% of marketers expect an increase in their overall marketing budgets in the next three years.

Marketing 132

Marketing How To Sample Samples 132

Buffer Social

NOVEMBER 13, 2023

In this article, you’ll find a host of tips, tricks, and tactics that can help you boost your already-planned Black Friday and Cyber Monday campaigns. If you haven’t started getting your marketing plan together, there’s still time — Black Friday in 2023 is on November 24th, and Cyber Monday, the 27th.

Examples 92

Examples Campaign Discount Marketing 92

Keyhole.co

SEPTEMBER 13, 2023

Branding and promotion Using custom and campaign-specific hashtags for TikTok builds brand recognition. To save time and identify the best hashtag for TikTok, invest in a reliable social media management tool. If the users come across your campaign-specific hashtags often enough, they will remember your business.

Hashtag 52

Hashtag Trends UGC How To 52

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Copywriting: Writing captions or campaign slogans.

Template 134

Template Templates Social Media Tips 134

Ignite Social Media

MAY 26, 2023

Writing is no exception; AI can be used to generate content for marketing campaigns or automate blog entries. Write a witty social media caption for promoting a new product on IKEA’S most flexible worktable (brief) for social media managers (audience). Not bad at all, but that doesn’t end there.

Content 78

Content How To Social Media Management Social Media 78

Oktopost

APRIL 25, 2022

He caps off the show sharing some of the growth his team has seen since 2020 and what’s ahead for EY in 2023! Hot Topics in this episode: How to make management consulting engaging and authentic on social. Gaining social media buy-in from executives and leadership. Love Going Behind the Post?

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Data Strategy How To Social Media Management 118

Keyhole.co

AUGUST 28, 2023

Pricing Social Insider offers the Competitor and Strategy packages at $124/month and $166/month respectively. Top Features Social media and campaign reporting Competitor analysis Multichannel measurements to calculate engagement Social media APIs Content creators’ insights 3.

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Metrics Analytics YouTube Video 52

Oktopost

DECEMBER 21, 2023

In fact, in 2023, 71% of CMOs indicated that they did not possess an adequate budget to implement their strategies fully. Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue.

Marketing 62

Marketing Survey Skills How To 62

Social Media Strategies Summit

MARCH 9, 2023

Time is one of the most precious resources in social media for government agencies. Many government social media managers have small teams responsible for managing content and strategy across multiple platforms; others might be the only people focusing on social media at their agencies.

Team 188

Team How To Social Media Management Trends 188

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring is the act of paying attention to what is being said on social media. That is, what is being said about your brand, your campaign, your competitors, your product, trending topics, etc. Lower-tiered packages do not include social listening, analytics or benchmarking. Price: Custom.

Tools 52

Tools Social Media Sentiment Price 52

Sprout Social

MARCH 29, 2023

Turning your employees into social media brand advocates will help you humanize your brand, expand your candidate pool and multiply your referral network. When team members share their experiences on social, it seems genuine, trustworthy and authentic.

Social Media 101

Social Media Strategy Team Review 101

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Analytics 140

Analytics Report Social Media Google 140

Oktopost

JANUARY 11, 2024

Generating demand for your product takes more than a one-off campaign. From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. 4) Mailchimp Mailchimp allows businesses to create, send, and track email campaigns.

Tools 62

Tools B2B Hubspot Analytics 62

Buffer Social

SEPTEMBER 5, 2023

— Jen Hartmann (@jenalyson) July 29, 2021 A social media executive is someone who creates and executes the social media marketing strategy of a company. These individuals also provide strategic direction, manage their social team, and report on quantitative and qualitative metrics vital to their company.

Social Media 90

Social Media How To Skills Hubspot 90

Sprout Social

FEBRUARY 8, 2023

After 80 years in business, they jumped back in time for their latest ad campaign. link] — American Trucking (@TRUCKINGdotORG) January 25, 2023 The takeaway It’s okay—and even encouraged—to get personal. It seems like every company has created its own year-in-review feature or campaign. Godspeed Spook. Cummins Inc.

Industry 87

Industry Social Media B2B Resources 87

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. It is limited by historical data and predictive variables, which can make the suggestions obsolete by the time you put them to use for a campaign.

Analytics 114

Analytics Sentiment Analysis Patterns 114

Buffer Social

SEPTEMBER 20, 2023

This is a thought that pops up many times throughout the day while I’m working as the Social Media Manager at Buffer. A Daily, Weekly, Monthly Social Media Management Checklist We’ve found before that social media managers have a full-time schedule getting all their many tasks accomplished.

Social Media 93

Social Media Notification Social Media Management Metrics 93

Oktopost

NOVEMBER 30, 2023

While the precise number of shares attributed to dark social is difficult to come by, it is estimated that around 84% of all shares can be traced to ‘hidden’ sources such as WhatsApp, Facebook Messenger, private subreddits, Facebook Groups, Slack, or email. Campaign: Refers to the title of your campaign, for example, employee advocacy.

Forums 62

Forums Reddit Analytics Sentiment 62

Social Media Strategies Summit

SEPTEMBER 14, 2023

To help you out when you’re lost in the creative desert, we gathered a panel of social media experts to discuss how to run effective brainstorming sessions for social media campaigns, create the mental space to induce creative thinking, and use KPIs and goals as a guide for what you want to achieve with your posts.

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Content iPhone Sports Remix 130

Oktopost

MARCH 8, 2021

Some experts predict the amount spent on marketing automation will reach $25 billion by 2023. It can help marketers streamline landing pages, forms, and customized automated content campaigns (depending on user input and preferences). Automating Your Campaigns. How Marketing Automation Helps Your B2B Marketing.

B2B 118

B2B Strategy Marketing Social Media Management 118

Sprout Social

JUNE 28, 2023

Think: sending customer emails, SMS communications, scheduling social media posts, running digital ads and more. As our Senior Manager of Marketing Operations Cam Conrad puts it, “Marketing automation allows you to execute your marketing campaigns at scale. Analytics automation Every organization should be data-driven.

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Team Hubspot Marketing SMS 110

Hootsuite

MARCH 23, 2023

pic.twitter.com/MBLSd3jsfG — Kaleigh Moore (@kaleighf) March 9, 2023 Creating and using tools is how humankind evolved , from prehistoric stone knives to the horse and buggy and now, microchips and computer software. List social media goals for your next campaign. 8 best AI copywriting tools for 2023 1.

Tools 135

Tools HootSuite Price Template 135

Sprout Social

JULY 14, 2023

In today’s competitive landscape, marketing campaigns should be informed by feedback from the sales team. Some of the challenges sales teams face during outreach may provide insights for creating conversion-driven marketing campaigns. Inconsistent messaging, missed opportunities and ineffective campaigns lengthen the sales cycle.

Collaboration 78

Collaboration Marketing Team Hubspot 78

Buffer Social

JANUARY 22, 2024

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”

Social Media 101

Social Media Authentication LinkedIn B2B 101

Keyhole.co

JULY 9, 2023

We bet whenever the social media management topic arises, Hootsuite is the first name that pops up. It is a legacy platform that was one of the first to cater to the ever-changing social media dynamics. Let’s dive in quickly and put an end to your social media woes once and for all.

HootSuite 52

HootSuite Social Media Management Social Media Price 52

Keyhole.co

OCTOBER 16, 2023

Agencies are defined by two basic activities: They provide their corporate clients with a high volume of content that can be published to social media, and they offer a big-picture strategy to guide that content development. To succeed in launching a social media marketing agency, it’s important to have the right portfolio of skills.

Social Media 52

Social Media Marketing How To Cost 52

Sprout Social

OCTOBER 31, 2023

Types of AI prompts According to The 2023 State of Social Media report , 93% of business leaders say they expect to increase investment in AI and ML to scale social customer care functions over the next three years. .” These are mostly used to draw insights from data or in image or video creation.

Tools 100

Tools How To Sentiment Training 100

Social Media Strategies Summit

APRIL 21, 2023

Here’s how to join #TheLittleMermaidChallenge : — GoFundMe (@gofundme) April 7, 2023 Specifically, she recommends picking out three to five relevant subject areas. So it could be viewed as a bit of a reputational risk if they see me, as the social media manager, doing the Cuff It dance on TikTok.”

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Conversation Brands Authentication Trends 130

Keyhole.co

OCTOBER 10, 2023

Evaluating brand sentiment can enable you to respond to feedback effectively, pick up on customer pain points, track campaign reception and success, and diagnose potential issues before they spiral out of control. Explore social media platforms The quality of the data you collect will influence the accuracy of your analytic results.

Sentiment 52

Sentiment Analysis Brands How To 52

Hootsuite

APRIL 11, 2022

million users by 2023. If you’re a social media manager with multiple clients, you’ll have support for as many TikTok accounts as you add. If you’re in the business of creating TikTok marketing campaigns, we recommend Brand Maxima Analytics. Looking to better track how a TikTok campaign is doing?

Tools 110

Tools HootSuite Marketing Analytics 110

agora pulse

DECEMBER 13, 2018

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game. Watch the video.

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Social Media UGC Adwords Influencer 132