Sprout Social

SEPTEMBER 18, 2023

See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. According to The State of Social Media 2023 report, 79% of marketers expect an increase in their overall marketing budgets in the next three years.

Marketing 131

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Keyhole.co

NOVEMBER 6, 2022

Social media monitoring is the act of paying attention to what is being said on social media. That is, what is being said about your brand, your campaign, your competitors, your product, trending topics, etc. Lower-tiered packages do not include social listening, analytics or benchmarking.

Tools 52

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Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Copywriting: Writing captions or campaign slogans.

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Template Templates Social Media Tips 134

Oktopost

DECEMBER 21, 2023

In fact, in 2023, 71% of CMOs indicated that they did not possess an adequate budget to implement their strategies fully. Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue.

Marketing 62

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Oktopost

NOVEMBER 30, 2023

While the precise number of shares attributed to dark social is difficult to come by, it is estimated that around 84% of all shares can be traced to ‘hidden’ sources such as WhatsApp, Facebook Messenger, private subreddits, Facebook Groups, Slack, or email. Campaign: Refers to the title of your campaign, for example, employee advocacy.

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Social Media Strategies Summit

SEPTEMBER 14, 2023

To help you out when you’re lost in the creative desert, we gathered a panel of social media experts to discuss how to run effective brainstorming sessions for social media campaigns, create the mental space to induce creative thinking, and use KPIs and goals as a guide for what you want to achieve with your posts.

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Sprout Social

OCTOBER 31, 2023

Types of AI prompts According to The 2023 State of Social Media report , 93% of business leaders say they expect to increase investment in AI and ML to scale social customer care functions over the next three years. .” These are mostly used to draw insights from data or in image or video creation.

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Sprout Social

JUNE 28, 2023

Think: sending customer emails, SMS communications, scheduling social media posts, running digital ads and more. As our Senior Manager of Marketing Operations Cam Conrad puts it, “Marketing automation allows you to execute your marketing campaigns at scale. Analytics automation Every organization should be data-driven.

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Keyhole.co

MARCH 2, 2023

At a glance, Hootsuite is a powerful tool for social media management, or the task of keeping your brand’s social media accounts active and engaging. It allows users to post on each of the major social media platforms without having to switch between tabs or devices. Get started for free here.

Social Media 52

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Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. This can be done through re-sharing customer content, responding to reviews and going above and beyond with your social responses.

Strategy 123

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Keyhole.co

JULY 9, 2023

We bet whenever the social media management topic arises, Hootsuite is the first name that pops up. It is a legacy platform that was one of the first to cater to the ever-changing social media dynamics. Let’s dive in quickly and put an end to your social media woes once and for all.

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Keyhole.co

MARCH 24, 2023

Role in reputation management By tracking social mentions, brands can gain a better understanding of how they are perceived by their audience and identify any issues or areas for improvement. Brands can use this information to adjust their messaging and marketing strategies and address negative sentiment or feedback.

How To 52

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Hootsuite

MARCH 15, 2023

social media managers all over the world can count on the soothing clarity of Facebook analytics. Read on for a breakdown of the best Facebook analytics tools available in 2023. #1 Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders.

Analytics 102

Analytics Tools Facebook HootSuite 102

Hootsuite

APRIL 11, 2023

Launching a big campaign Before you launch a new campaign, it’s important to look back at what has worked well – and not so well – in the past. This applies to both your own campaigns and those of your competitors. Compare your most recent results with results from previous social media campaigns or time periods.

Analysis 105

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Hootsuite

MAY 25, 2023

Who it’s for: Marketing teams and brands interested in social listening and tracking audience sentiment. For all of you content creators out there, check out our full list of content-creation-related AI social media managers and creators love. Price: Custom quotes are provided on a case-by-case basis.

Social Media 115

Social Media Tools HootSuite Price 115

Hootsuite

JUNE 29, 2023

Well, you probably need to brush up on your social SEO.) But in 2023, social media gives brands a unique opportunity to manage their reputations on the front lines. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. Here’s how. The good news?

Reputation 106

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Hootsuite

OCTOBER 12, 2023

Minute 3-8: Analyze your findings Your next five minutes of managing business social media accounts involves analyzing your findings. Doing this will help you fine-tune your social listening process and marketing efforts. Sentiment Sentiment analysis rests on a few key questions: How are people talking about your brand?

Social Media 120

Social Media HootSuite How To Template 120

Hootsuite

JULY 17, 2023

In 2023, the best social media tools aren’t single-purpose — they’re multifunctional. Whether you’re a solo creator, part of a small marketing team, or tackling social at the enterprise level, there are plenty of social media tools out there for you to add to your tech stack.

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Social Media Tools HootSuite Price 70

Keyhole.co

APRIL 26, 2023

Then, you can match up your content plans or campaigns from those time periods to determine what strategies worked best for your account—whether it was an influencer campaign, a hashtag campaign, Now that you’re convinced tracking your Twitter analytics is worth it, let’s start by showing you how.

Analytics 52

Analytics Twitter Data How To 52

Hootsuite

JUNE 27, 2023

Bonus: Get a free social media strategy template designed specifically for real estate agents, brokers, and marketers. Benefits of ​social media automation for real estate Let’s face it: social media management can be a time-suck. That’s where real estate social media automation comes in.

Real Estate 80

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Hootsuite

JULY 20, 2023

billion people now active on social media , healthcare organizations across the world are embracing the opportunity to leverage these platforms to promote health initiatives, connect with patients, and draw attention to important causes and issues. Seems like some pretty good reasons to start looking at some numbers, no?

Analytics 83

Analytics Social Media HootSuite Metrics 83

Keyhole.co

OCTOBER 31, 2022

Hashtags Analytics and Social Media Marketing. Hashtags are essential for creating a successful marketing campaign, as they label the content and are used to increase brand recognition. The problem is that not all companies and social media users fully leverage the power of hashtags. Don’t believe us?

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Keyhole.co

JANUARY 26, 2023

Then, you can match up your content plans or campaigns from those time periods to determine what strategies worked best for your account—whether it was an influencer campaign, a hashtag campaign , Now that you’re convinced tracking your Twitter analytics are worth it, let’s start by showing you how.

Analytics 52

Analytics Twitter Metrics HootSuite 52

Sprout Social

SEPTEMBER 5, 2023

For example, with a solution like Sprout Social, publishing and scheduling tools alleviate the manual work of executing a social content calendar. Here are a few of Sprout’s tools that will accelerate your workflow: AI Assist : Generate engaging captions in seconds using AI, and get time back for campaign strategy development.

Social Media 130

Social Media Social Media Management Team Collaboration 130

Keyhole.co

OCTOBER 21, 2023

This is where social media monitoring’s art and science come into play. You’re in for a treat, whether you’re an experienced marketing manager, social media manager, dedicated brand manager, or just someone eager to increase their expertise in this field.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Keyhole.co

MAY 4, 2023

Social media listening consists in identifying and analyzing social media activity around the topic of interest. Benefit 3: Social listening to understand your consumer better Your ideal customers share their challenges, ask for advice, and help each other online. Price: Free 3.

HootSuite 52

HootSuite Price Sentiment Reputation 52

Keyhole.co

DECEMBER 13, 2022

Social media management has several moving parts: creating content, publishing it, monitoring the performance, creating performance reports and analyzing them, and much more. One of the notable social media management tools that help you streamline your social media strategy over a single interface is Agorapulse. .

Social Media Management 52

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Sprout Social

JUNE 27, 2023

Social media manager. Brand manager. Senior director of campaign strategy. Director of social and partnerships. His interest and talents in social emerged early. Along with campaigns, we discussed making risks on social and his views on innovation, like artificial intelligence.

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Travel B2B Automotive Campaign 93

Sprout Social

DECEMBER 20, 2023

Start your free Sprout trial Scheduling and publishing Efficiently plan, schedule and publish social posts from a centralized social media calendar. Features like the campaign planner and tags take the guesswork out of reporting on content and campaign success.

HootSuite 111

HootSuite Brands Price Collaboration 111

Oktopost

JUNE 28, 2023

So, whether you’re feeling stuck or just want to keep the momentum going, here are the best strategies for social media publishing that drive engagement and kickstart conversions. Jump to Section Be ‘the Active One’ Be ‘the Funny One’ Be ‘the Smart One’ Be ‘the Chatty One’ Be ’the Sentimental One’ What to Choose?

Social Media 62

Social Media Engagement Strategy B2B 62

Keyhole.co

NOVEMBER 2, 2022

Social media management has evolved to an extent where you need tools to automate mundane tasks such as scheduling, planning campaigns, competitor monitoring, managing analytics in real time, and so forth. . Instead, a social media management tool tracks everything over a single dashboard.

Brands 52

Brands HootSuite Social Media Management Price 52

Oktopost

SEPTEMBER 11, 2023

They’ll help you understand which social media channels, campaigns, and posts get the most clicks and generate the most traffic to your website. Linkedin) Medium: The specific kind of campaign that brought traffic (i.e. social media) Campaign: The title of your campaign (i.e.

Social Media 138

Social Media Metrics How To ROI 138

Keyhole.co

DECEMBER 10, 2022

And when it comes to comparing two marketing strategies or campaigns, numbers and data speak volumes, don’t they? Whatever your social media marketing scope is, Emplifi alternative Keyhole can monitor it. Keyhole can track and perform sentiment analysis for all your accounts to know how people are relating to your brands.

Social Media 52

Social Media HootSuite Sentiment Marketing 52

Keyhole.co

SEPTEMBER 12, 2023

Most social media managers and marketers make this mistake while promoting YouTube videos: slapping links to their videos on their other social media channels and calling it a day. Yes, you can create simple ad campaigns to promote your videos using the Promotions tab in YouTube Studio.

YouTube 52

YouTube Video How To Sentiment 52

Sprout Social

JANUARY 30, 2023

According to Zendesk’s CX Trends 2023 Report , leaders are taking notice, with 81% seeing customer experience and support as a growing priority for 2023. As Sprout Social President, Ryan Barretto, has said, “ Customer success is the new sales. Another 71% are looking to revamp their customer journey this year.

Examples 114

Examples Brands How To Aggregator 114

Oktopost

SEPTEMBER 11, 2023

They’ll help you understand which social media channels, campaigns, and posts get the most clicks and generate the most traffic to your website. Linkedin) Medium: The specific kind of campaign that brought traffic (i.e. social media) Campaign: The title of your campaign (i.e.

Social Media 62

Social Media Metrics How To ROI 62

Keyhole.co

MARCH 4, 2024

The dropshipping industry reached a global value of over $243 billion in 2023 according to Statista. Keeping an eye on social media mentions, brand-related keywords, hashtags, news pieces, blogs, and forum posts ensures you’re on the right track. Tracking campaigns over time is where all the learning occurs.

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