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Does Gen Z Use Facebook? October 2023 Data

Ignite Social Media

Looking at data from Spring 2021–Spring 2023, it’s evident that TikTok emerges as the favored social media platform among US teens, closely followed by Snapchat and Instagram. During this period, a substantial 38% of surveyed teens identified TikTok as their preferred platform, while only 2–3% expressed the same sentiment for Facebook.

Data 154
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How To Master Brand Sentiment Analysis – Beginner’s Edition

Keyhole.co

What people think and feel about your company, products, and services is your brand sentiment. In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed.

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10 AI marketing tools your team should be using in 2023

Sprout Social

Artificial intelligence (AI) emerged as one of the hottest technology trends in 2023. According to our 2023 State of Social Media Report , 97% of business leaders agree that AI and machine learning (ML) will enable companies to analyze social media data and insights more effectively and use it to improve their overall marketing efforts.

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3 Key Takeaways From Content Marketing World 2023

Convince & Convert

My Greatest Takeaways from Content Marketing World 2023 The Monday after returning home, my boss asked me a simple question: What were your biggest takeaways from the conference? Keynote speakers like Elizabeth Banks, Ann Handley, and Andrew Davies echoed this sentiment, emphasizing the irreplaceable human element.

Content 78
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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

It’s enabling them to offload time-consuming tasks such as managing digital ads, email campaigns and social post scheduling so they have more time for strategy-building. Content creation The 2023 Index found that content creation still remains one of the most time-consuming tasks for marketers.

Strategy 127
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13 social listening tools for your brand in 2023

Sprout Social

While one tool gives you an in-depth sentiment analysis, another may be much better at predicting trends. You can learn about audience preferences and how they feel about specific products, campaigns or topics. Brand-specific conversations give you more visibility into customer experiences and brand sentiment.

Tools 109
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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

What about in 2023? His experiment found that, in 2023, dark social accounts for: 100% of TikTok profile clicks. links to pass through accurate analytics parameters or write your own custom ones, which is especially useful for tracking specific campaigns or promotions. Source: Hootsuite’s Digital Trends report 2. URL shortener.

HootSuite 121