Ignite Social Media

FEBRUARY 1, 2023

And by now every social media marketer should have outlined their 2023 goals. Effective social media campaigns aren’t created overnight. And just like a giant snowball, take all those lessons you learned in 2022 and roll them into your 2023. Create an Action Plan ‘What is it that you want to achieve for 2023?’

Social Media Management 106

Social Media Management Social Media Trends Skills 106

Hootsuite

SEPTEMBER 25, 2023

So you’ve planned and launched a social media campaign, and waited patiently for the likes, comments, and conversions to roll in. Did your target audience love your campaign, or was it a flop? Now you’re looking at your performance report, wondering what the numbers actually mean. Is a 2% engagement rate high or low? Clear data.

Industry 125

Industry Engagement HootSuite Analytics 125

Ignite Social Media

SEPTEMBER 22, 2022

2023 will be no different as brands need to stay ahead of the curve to remain relevant. . As the original social media agency, we’ve watched trends come and go , and we have a pretty good idea of what’s going to be big in 2023. Here are the top 6 social media trends to expect in 2023. . Social media is constantly evolving.

Trends 120

Trends Social Media Authentication Social Graph 120

Audiense

APRIL 10, 2024

2023 was an absolute blockbuster of the year for the box office. Barbie and Oppenheimer have been credited with saving cinema, with Barbie stealing the title of highest grossing film of 2023 , generating $1.38 In case you missed it (and how could you?), billion in revenue worldwide.

Film 86

Film Campaign Analysis 86

Social Media Today

JUNE 1, 2023

Yes, it's time to start planning your holiday campaigns.

Campaign 177

Campaign Marketing 177

Sprout Social

JANUARY 23, 2023

As leaders, we have the opportunity to shape our 2023 , even as budgets shrink and hiring stalls. Leading through ambiguity I’ve approached 2023 planning like packing for a large trip. As I’m choosing the right base layers for my 2023 marketing wardrobe, I’m keeping a few things in mind.

List 126

List Marketing Team B2B 126

Ignite Social Media

DECEMBER 16, 2022

We’ve rounded up some of our insightful content to help shape your 2023 social media marketing strategies by highlighting the blog content that readers found most helpful in recent months. . In 2023, it’s time to do better and know better. Only then can you be truly effective in your marketing campaigns. .

Social Media 161

Social Media Brands Fair Use Marketing 161

Social Media Today

JUNE 1, 2023

Yes, it's time to start planning your holiday campaigns.

Campaign 147

Campaign Marketing 147

Webbiquity SMM

OCTOBER 17, 2023

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Those are among the many questions answered in the Content Matters 2023 Report from WordPress VIP. Among the key findings: Brand awareness campaigns are the cheapest, while lead gen and sales campaigns are the most expensive.

Research 257

Research Report Social Media CPM 257

Convince & Convert

NOVEMBER 16, 2023

My Greatest Takeaways from Content Marketing World 2023 The Monday after returning home, my boss asked me a simple question: What were your biggest takeaways from the conference? NetLine worked with TopRank for an influencer campaign earlier this year as we launched INTENTIVE , B2B’s first and only buyer-level intent platform.

Content 78

Content Marketing B2B SEO 78

Social Media Today

JANUARY 27, 2023

Twitter's also shared an update on its total active user count.

Publishing 211

Publishing Twitter Campaign Marketing 211

Sprout Social

AUGUST 28, 2023

Artificial intelligence (AI) emerged as one of the hottest technology trends in 2023. According to our 2023 State of Social Media Report , 97% of business leaders agree that AI and machine learning (ML) will enable companies to analyze social media data and insights more effectively and use it to improve their overall marketing efforts.

Team 87

Team Tools Marketing Hubspot 87

Sprout Social

NOVEMBER 21, 2022

The directory features a range of marketing agencies and other companies that provide a variety services, including popular ones like creative, commerce, sound and campaign management services. Byte/Dept worked with ASOS to create the British online fashion retailer’s first TikTok campaign. Case study: ASO. lukettrotman. meccabeauty.

Case Study 114

Case Study Marketing Directory Retail 114

Sprout Social

FEBRUARY 15, 2023

In 2023, brands continue to be held accountable by their customers—but the bar is higher. They have also focused on strengthening their relationship with the Black community by partnering with Black creators and influencers and investing in Black talent to incorporate into their marketing campaigns. Want to dig deeper?

Collaboration 98

Collaboration Brands Press Release Communities 98

Proactive Report

DECEMBER 2, 2022

Visual content has been an important part of any brand, marketing or promotional campaign since cave dwellers etched stories of their conquests on the walls of their homes. Predictably, the design trends of 2023 (according to Social Media Today ) will follow suit. As the saying goes, “a picture is worth a thousand words.”.

Trends 59

Trends Content Startup Small Business 59

Hootsuite

JUNE 28, 2023

What about in 2023? His experiment found that, in 2023, dark social accounts for: 100% of TikTok profile clicks. links to pass through accurate analytics parameters or write your own custom ones, which is especially useful for tracking specific campaigns or promotions. Source: Hootsuite’s Digital Trends report 2. URL shortener.

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

NOVEMBER 1, 2023

Why behind-the-scenes content works According to The 2023 Sprout Social Index™ , the top three things consumers don’t see enough of from brands on social are authentic, non-promotional content, transparency about business practices and values, and information about how products are made/sourced.

Campaign 90

Campaign Content Upcoming Authentication 90

Hootsuite

JANUARY 16, 2023

We’ll also explore the best Facebook Messenger marketing strategies for 2023. This allows your business to reach a wider audience with your marketing campaigns. The post The Best Facebook Messenger Marketing Strategies for 2023 appeared first on Social Media Marketing & Management Dashboard. See it in action.

Strategy 118

Strategy Facebook Marketing FAQ 118

Sprout Social

DECEMBER 7, 2022

To see just how effective the Spotify Wrapped campaign is, we dove into the Sprout Social Listening tool. While 2021 might have been a banner year for the Spotify Wrapped campaign, 2022 has been even bigger. As marketers look forward to 2023 planning, there are three key lessons to take away from Spotify’s Wrapped campaign.

Campaign 101

Campaign Marketing Social Media Trends 101

Hootsuite

SEPTEMBER 6, 2023

Tell me about a strategy or campaign you created that you’re most proud of. Explain the planning and execution of a successful strategy or campaign, and point to specific actions you took that helped make it awesome. Time to brag! This kind of question is your opportunity to celebrate your wins. Ooh, sneaky.

Social Media Management 102

Social Media Management Questions Social Media HootSuite 102

Sprout Social

MAY 15, 2023

You can learn about audience preferences and how they feel about specific products, campaigns or topics. The post 13 social listening tools for your brand in 2023 appeared first on Sprout Social. Sprout’s tools automatically sift through millions of data points to uncover insights relevant to your brand.

Tools 111

Tools Tweetdeck Brands Sentiment 111

Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. Influencer- brand collaborations can take many different forms, but our Q3 2023 Pulse Survey of 307 social marketers in the United States reflects some interesting trends.

Influencer 102

Influencer Brands Collaboration Authentication 102

Ignite Social Media

JULY 11, 2023

From targeting to platform placement, to optimization and finding the correct tactics to hit your goals, we will explore the top strategies that leading social media buyers recommend for brands embarking on paid social media advertising campaigns. What audiences should you target with paid social media ads?

Advertising 60

Advertising Social Media Brands CPM 60

Laurel Papworth

JANUARY 12, 2023

Top Shelf International launched a sellout campaign of NFTs for an Agave spirit. How can NFTs be used in Metaverse Marketing campaigns for Australian wine and spirits? And that will be harvested and distilled from August 2023. I believe they said that the tokens expire once August 2023 arrives. Hello and welcome.

Campaign 59

Campaign Geotagging Marketing Press Release 59

Keyhole.co

JUNE 26, 2023

On top of campaign tracking, influencer marketing, and social listening, you can also schedule and publish your social media posts on one platform. The post How To Calculate Engagement Rate In 2023? Take its free trial and get started now! Frequently Asked Questions How do I calculate engagement rate? appeared first on Keyhole.

Engagement 52

Engagement How To Metrics ROI 52

Social Media Strategies Summit

OCTOBER 13, 2023

pic.twitter.com/OHXmwFTFfT — Duolingo (@duolingo) July 24, 2023 Why It Worked If there’s one thing social media users love talking about, it’s changes to social media platforms. Of course, celeb collaborations are hardly a rarity for Super Bowl campaigns. More torture is coming.

Examples 130

Examples Trends Social Media Brands 130

Keyhole.co

SEPTEMBER 13, 2023

Campaign-specific hashtags also allow better audience targeting by reaching users according to their preferences. When you use unique campaign-specific hashtags, you attract more engagement and let your audience remember you. However, branded hashtags need to be campaign-specific and audience-oriented.

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Hashtag Trends Instagram UGC 52

Social Media Today

JANUARY 31, 2023

YouTube's Ad Blitz will showcase all the top campaigns from Super Bowl LVII.

YouTube 147

YouTube Campaign 147

Social Media Strategies Summit

JUNE 8, 2023

As of the first quarter of 2023, Facebook had 269 million monthly active users in the US and Canada. It’s still the most-used social network in the US, with 73% of American consumers visiting the site regularly… Source: Statista It’s also the platform 65% of marketers plan to use most in 2023. So Facebook can’t be all bad.

Brands 130

Brands Facebook Influencer Campaign 130

Keyhole.co

APRIL 25, 2023

A higher growth rate means your marketing team is on the right track, launching intuitive and engaging campaigns. The follower growth rate serves as a better health check on the performance of your campaigns. 2023) appeared first on Keyhole. At the same time, a dip might need some optimization tweaks.

Instagram 52

Instagram How To Collaboration Hashtag 52

The Realtime Report

OCTOBER 27, 2023

However, working with the right influencer is critical to engage with the target audience and run a successful Instagram marketing campaign. But it also helps businesses to find influencers with an engaged audience and run a successful campaign.

Influencer 91

Influencer Engagement Instagram Survey 91

Hootsuite

MAY 15, 2023

See what’s working (and what’s not) before campaigns end, allowing time to pivot if necessary. Book a Demo The post 2023 Guide to Franchise Social Media Marketing appeared first on Social Media Marketing & Management Dashboard. No more spreadsheets or having to log into each platform’s website to get the numbers you want.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working.

Metrics 100

Metrics Influencer Marketing Survey 100

Sprout Social

OCTOBER 19, 2023

It’s enabling them to offload time-consuming tasks such as managing digital ads, email campaigns and social post scheduling so they have more time for strategy-building. Content creation The 2023 Index found that content creation still remains one of the most time-consuming tasks for marketers.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Sprout Social

JANUARY 23, 2024

A series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We dig deeper by not just examining the flawless creative execution of every post or campaign, but the business impact, too. Like this recent video of residents interacting with the maintenance team.

Report 110

Report Brands Library Sentiment 110

Keyhole.co

JANUARY 27, 2023

So, if you want to join the ranks of successful social media marketers and see a significant ROI in 2023, be sure to follow the techniques we’ll guide you through. Samsung experienced five times more ROI by promoting its Galaxy S6 smartphone through video ad campaigns in Argentina. times in the Philippines, 1.5 times in Taiwan.

ROI 52

ROI B2B Social Media How To 52

Keyhole.co

SEPTEMBER 12, 2023

They offer a range of features to automate social media marketing and let companies run data-backed campaigns without hassle. The platform’s content calendar maps and schedules your social media campaigns in advance. Users also get data-backed campaign optimization suggestions. month, $20/month, and $36.55/month.

Social Media Management 52

Social Media Management Social Media Tools Collaboration 52