Social Media Strategies Summit
JANUARY 5, 2023
Facebook has plateaued since 2021, adding fewer than 50 million new users throughout 2023 (vs. We’ve rounded up five key social media trends for 2023 to help you do that. Because if you own the data, no one will stop you from using it in your marketing campaigns.
Webbiquity SMM
JANUARY 24, 2023
The velocity of change across social networks shows no signs of slowing, prompting advertisers to brace themselves for what lies ahead in 2023. Here’s a preview of five social media advertising strategies to look forward to in 2023. Guest post by Nina Petrov.
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Ignite Social Media
FEBRUARY 1, 2023
It’s 2023. And by now every social media marketer should have outlined their 2023 goals. Effective social media campaigns aren’t created overnight. And just like a giant snowball, take all those lessons you learned in 2022 and roll them into your 2023. Ready.
Social Media Today
JANUARY 27, 2023
Twitter's also shared an update on its total active user count
Hootsuite
MARCH 16, 2023
In this guide, we’ll look at what makes Bing Ads great, and show you how to set up your first campaign. Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. Google Ads will only let you do that with Display and Video campaigns.
The Social Media Hat
JANUARY 15, 2023
The post How To Develop Successful Influencer Marketing Campaigns appeared first on The Social Media Hat. Partnership Unpacked, Episode 3, with Nicole Ponce. Digital Marketing Influencer Marketing Influencer Marketing Tools Partnership Unpacked
Hootsuite
MARCH 9, 2023
You’ll learn how to create ads, choose placements, and align your goals with a campaign objective. This category shows you how to get started, what’s up with the Facebook pixel, and ways to improve your ads and campaigns.
Hootsuite
MARCH 15, 2023
Read on for a breakdown of the best Facebook analytics tools available in 2023. #1 10 Facebook analytics tools for 2023 We get it: there are so many Facebook analytics tools available it can feel a little overwhelming.
Social Media Strategies Summit
MARCH 22, 2023
Fortunately, the LinkedIn Ads Campaign Manager is intuitive. Setup Your First Campaign Group Before we start discussing audience targeting, creatives, and whether to choose video or text ads, you need to build your first campaign group.
Social Media Today
FEBRUARY 27, 2023
More ways to target your LinkedIn ad campaigns
Hootsuite
FEBRUARY 6, 2023
Source: Hootsuite Social Trends 2023 Either way, the content moderator makes sure incoming DMs and public queries or complaints are handled. Why is content moderation important for user-generated campaigns? Content moderation is a critical part of any brand’s social media strategy.
Social Media Today
MARCH 7, 2023
Performance Max campaigns automate the campaign creation process, based on your existing listings
Hootsuite
MARCH 22, 2023
For example, to promote its limited edition Valentine’s Day box, Krispy Kreme used the hashtag #ValentinesDay in any tweet about the campaign. pic.twitter.com/9aJKZW0yFD — Krispy Kreme (@krispykreme) February 1, 2023 This works for a couple of reasons.
Hootsuite
MARCH 15, 2023
But LinkedIn also works with approved marketing partners to help recruiters, marketers, and advertisers automate some of their tasks on the platform, from finding candidates to managing ad campaigns. LinkedIn automation is a topic of some debate in social marketing spheres.
Hootsuite
JANUARY 16, 2023
We’ll also explore the best Facebook Messenger marketing strategies for 2023. This allows your business to reach a wider audience with your marketing campaigns. Facebook Messenger marketing can be a powerful part of your digital strategy.
Sprout Social
JANUARY 23, 2023
As leaders, we have the opportunity to shape our 2023 , even as budgets shrink and hiring stalls. Leading through ambiguity I’ve approached 2023 planning like packing for a large trip. Focused efforts are the winning strategy for 2023.
Social Media Today
MARCH 27, 2023
The new program will enable brands to team up with AR creators on campaigns
Hootsuite
FEBRUARY 14, 2023
Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. Are they the face of an ad campaign? The top 10 influencers on Instagram So, who are the top 10 influencers on Instagram in 2023?
Social Media Today
JANUARY 31, 2023
YouTube's Ad Blitz will showcase all the top campaigns from Super Bowl LVII
Hootsuite
JANUARY 24, 2023
We’ve compiled a list of the top TikTok influencers in 2023, so you can get an idea of who’s making waves on TikTok and how to start your influencer marketing program. Here are the top 10 TikTok influencers in 2023. Have you ever wanted to become a TikTok influencer?
Social Media Today
MARCH 24, 2023
The guide provides a range of stats and insights to help plan your campaigns
Social Media Today
MARCH 10, 2023
An alternative data tracking solution for a cookie-less world
Social Media Today
JANUARY 9, 2023
The new option will see a flood of hashmoji fall down the screen when tapped
Sprout Social
FEBRUARY 15, 2023
In 2023, brands continue to be held accountable by their customers—but the bar is higher. Some brands are leading the charge by creating initiatives and campaigns centered around content creation, storytelling and featuring Black talent.
Social Media Today
JANUARY 9, 2023
Meta’s Advantage+ shopping campaigns have emerged as a valuable option for eCommerce brands
Social Media Today
MARCH 27, 2023
Meta continues to add new options to help improve ad targeting
Social Media Today
JANUARY 20, 2023
A relevant note for social media marketers - Meta will now list profiles reached as 'Accounts Center accounts'
Social Media Strategies Summit
MARCH 9, 2023
As her team’s only skilled graphic designer, she creates campaigns in Canva, allowing other team members to access and edit the required assets. Time is one of the most precious resources in social media for government agencies.
Hootsuite
JANUARY 24, 2023
We’ve compiled a list of the top TikTok influencers in 2023, so you can get an idea of who’s making waves on TikTok and how to start your influencer marketing program. Here are the top 10 TikTok influencers in 2023. Have you ever wanted to become a TikTok influencer?
Hootsuite
MARCH 2, 2023
You can use CRM apps to manage customer contact information, sales opportunities, and marketing campaigns. You can run email marketing campaigns and then map the leads they capture. Are you looking for the best CRM apps for your business? You’re in luck!
Social Media Today
JANUARY 26, 2023
The ad provides an overview of Snapchat's various AR effects
Social Media Strategies Summit
JANUARY 12, 2023
Made up of over 200 marketers from across the institution — including specialist social media managers, marketers, and people for whom social media is just one aspect of their role — these bimonthly meetings are an opportunity to discuss current campaigns, different strategies, and new policies.
Social Media Today
FEBRUARY 21, 2023
A heap of new insights for your TikTok campaigns
Social Media Today
MARCH 23, 2023
The process enables you to launch a Reddit campaign in three steps
Social Media Strategies Summit
MARCH 3, 2023
The American University School of Public Affairs quickly realized their existing strategies wouldn’t cut it, so they developed an innovative social media campaign that delivered their highest-ever engagement rate. How can we collect the various campaign assets?
Keyhole.co
JANUARY 27, 2023
So, if you want to join the ranks of successful social media marketers and see a significant ROI in 2023, be sure to follow the techniques we’ll guide you through. Samsung experienced five times more ROI by promoting its Galaxy S6 smartphone through video ad campaigns in Argentina.
Jon Loomer
FEBRUARY 27, 2023
If you set up a Traffic campaign, there are two primary ways that you can optimize: Link Clicks or Landing Page Views. The Split Test I created a campaign with three ad sets that were identical in every way except for one thing: Optimization.
Jon Loomer
JANUARY 16, 2023
Watch it below… @jonloomer Use ChatGPT to generate Facebook ads campaign strategy ideas. The recent introduction of ChatGPT and AI to the marketing mainstream has been exciting, scary, and certainly impactful.
The Realtime Report
MARCH 21, 2023
Conducting audience research is crucial for businesses wishing to have a successful marketing campaign. In other words, careful audience analysis essentially underpins a successful business marketing campaign and mustn’t be overlooked.
Jon Loomer
MARCH 8, 2023
But let’s see if that theory pans out… I set up the test for the second campaign mostly as I set up the first. Last week, I wrote about a Meta ads test that I ran to compare traffic quality results based on three different optimizations.
Jon Loomer
MARCH 27, 2023
Using Ad Set Spend Limits If you are using Advantage Campaign Budget (formerly known as Campaign Budget Optimization ), you have the option of setting an ad set spend limit (or minimum). Maybe your ads are running, but Meta doesn’t spend your entire budget.
Social Media Strategies Summit
FEBRUARY 22, 2023
Marketers have seen a 760% increase in email revenue from segmented campaigns. The widespread adoption of artificial intelligence (AI) tools by marketers wasn’t always a foregone conclusion.
Hootsuite
MARCH 23, 2023
pic.twitter.com/MBLSd3jsfG — Kaleigh Moore (@kaleighf) March 9, 2023 Creating and using tools is how humankind evolved , from prehistoric stone knives to the horse and buggy and now, microchips and computer software. List social media goals for your next campaign.
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