Hootsuite

FEBRUARY 14, 2023

These robot sidekicks do wonders for customer service, sales, and brand loyalty. 12 benefits of chatbots for businesses Chatbot advantages vary depending on the type you use and how you deploy them. Answering FAQs, helping with order tracking, product recommendations, and various other types of support are available at all hours.

FAQ 138

FAQ Retail Team Buy 138

Keyhole.co

NOVEMBER 19, 2023

Analyze their social profiles or campaigns on different platforms, paying attention to: Top Posts Types of Content Shared Average Engagement Rate Posting Time and Frequency Follower Growth Post Reach and Impressions Adopt content and posting strategies that consistently generate engagement and correlate with follower growth. billion users.

Template 52

Template Templates Examples Social Media 52

Hootsuite

JANUARY 4, 2023

In this post, we’ll walk you through everything you need to know about marketing your brand on social media. The intended outcomes can range from the somewhat abstract (like brand building ) to the very specific (like selling products through social commerce ). Is it right for your business? All in a day's work. Social listening.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies.

B2B 119

B2B Influencer Brands Marketing 119

Hootsuite

MARCH 20, 2023

Meta Verified is a subscription service that makes it easy for anyone to gain access to the previously elusive blue check badge on Instagram and Facebook. Meta Verified is a subscription bundle for creators on Instagram and Facebook. The web option is only available for Facebook). What is Meta Verified? Or, you can pay $11.99/month

Badge 93

Badge Instagram HootSuite Guidelines 93

Social Media Strategies Summit

SEPTEMBER 22, 2023

And when one in three consumers prefers to contact brands via spoocial platforms, it’s clear that social media should play a key role in your customer care strategy. Or, if you’re trying to improve the public perception of your brand, you could use a tool like Brandwatch or Sprout Social to monitor customer sentiment over time.

Strategy 130

Strategy FAQ Guidelines Policies 130

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Brands 115

Brands How To Authentication Collaboration 115

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. This is where customer marketing comes in.

Strategy 124

Strategy Brands Content UGC 124

Hootsuite

APRIL 3, 2023

Are you tired of seeing all the happy, smiling brands around you, animatedly chatting about their latest successful campaign while you’re on the sidelines wondering when it’ll be your turn to get engagement, too? Bonus: Download your free pack of 5 customizable Facebook cover photo templates now. What is a Facebook engagement post?

Engagement 110

Engagement UGC Facebook HootSuite 110

Keyhole.co

JANUARY 27, 2023

So, if you want to join the ranks of successful social media marketers and see a significant ROI in 2023, be sure to follow the techniques we’ll guide you through. But don’t overlook the potential of other platforms like Facebook, Instagram, TikTok, and YouTube. Facebook With around 2.96 Facebook With around 2.96

ROI 52

ROI B2B Social Media How To 52

Keyhole.co

FEBRUARY 9, 2024

billion are active Facebook users. That means more than one-third of the world uses Facebook. As of late 2023, Facebook is the most widely used social media platform in the world. What is Facebook marketing? Facebook marketing creates awareness and promotes a company or individual via the platform.

Strategy 52

Strategy Facebook Marketing Groups 52

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Brands 114

Brands Sentiment How To Analysis 114

Sprout Social

NOVEMBER 29, 2021

US retail social commerce sales are projected to exceed $56 billion by 2023 , marking an opportunity businesses can’t afford to miss out on. This report unpacks what brands can learn from these early adopters and how they can become even more competitive in this uncharted market. Consumers use social commerce to treat themselves.

Buy 143

Buy Brands Survey Apparel 143

Hootsuite

APRIL 25, 2023

Fake social media accounts are an ongoing problem for both social media platforms and for brands. While the number of fake accounts on Facebook has been slowly falling over the last couple of years, the problem on TikTok has started to spike. Impostors on social media present a real challenge for all major brands.

Social Media 88

Social Media Brands Tips HootSuite 88

Keyhole.co

MARCH 24, 2024

billion in revenue in 2023. On their Facebook page with 16 million followers, Airbnb posts giveaways and contests and introduces new Airbnb services. The brand also talks about offbeat places around the world and what makes them unique. The brand also posts influencer content and shares UGC on TikTok. Let’s find out.

Communities 59

Communities Social Media Strategy UGC 59

Hootsuite

MARCH 1, 2024

Instagram Threads nearly broke the internet when it debuted in early July 2023. So it’s no wonder that brands, organizations, and individuals quickly started looking for a way to schedule Threads instead of wearing their thumbs out posting on-the-fly. Add images, a Canva design, or other types of media in the box below.

Instagram 107

Instagram HootSuite How To Social Media Management 107

Keyhole.co

APRIL 26, 2023

Keyhole is a social media analytics tool that gives exclusive in-depth insights into top platforms like TikTok, Instagram, Twitter, Facebook, YouTube, and more. The tool is a top choice for multi-brand agencies managing multiple campaigns across social media profiles. Let’s quickly go through the top 3 tools worth giving a shot at.

Metrics 52

Metrics Analytics Tools Overview 52

Keyhole.co

MARCH 23, 2023

You can also determine the time to post depending on the type of content you run on your account and your target audience. Social mentions indicate how your target audience perceives you as a brand. Your choice of social media channels for brand promotion and mentions depends mainly on your industry.

Twitter 52

Twitter Education Analytics Hashtag 52

Sprout Social

JULY 19, 2023

Video content is a must for brand awareness and reach, but to continue justifying investments, teams need strong video conversion rates too. According to Sprout Social’s Q2 2023 Pulse Survey, static images and short-form video reign supreme over other social content. Take full advantage of each network’s specific functionality.

Conversation 90

Conversation Video Tips Embedding 90

Hootsuite

MAY 16, 2022

If I had a nickel for every time someone Googled “How much do Facebook ads cost?” How many Facebook ads would that buy? Yep, the answer to all of your Facebook ad cost questions is, “It depends.”. Bonus: Get the Facebook advertising cheat sheet for 2022. How does Facebook ad pricing work? this year, I’d have $432.

Cost 94

Cost CPC Facebook HootSuite 94

Keyhole.co

APRIL 12, 2023

You must have noticed popular brands add several types of hashtags on Instagram. They can be either brand names or campaign hashtags. Some brands also employ location hashtags to lure in audiences from specific geography. So before we dig into analytics, let’s first identify different types of hashtags that you can use.

Hashtag 52

Hashtag Analytics Instagram Sentiment 52

Sprout Social

FEBRUARY 16, 2023

In 2023, amidst recession talk, a cost of living crisis and a seemingly never-ending flood of layoff announcements, it feels a bit like the obstacle course is on fire. I don’t think of social as exclusively a brand or marketing activity,” says Dietrich. To put it simply, brands can’t afford to cut back on social.

Social Media 114

Social Media Marketing Atlassian Team 114

Oktopost

NOVEMBER 22, 2023

Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. However, social media is also the fastest-evolving channel.

B2B 117

B2B Trends Social Media UGC 117

Social Media Strategies Summit

JANUARY 5, 2023

Facebook has plateaued since 2021, adding fewer than 50 million new users throughout 2023 (vs. We’ve rounded up five key social media trends for 2023 to help you do that. In 2023, we expect more and more brands to combine these two trends by producing a more significant proportion of short-form, vertical video content.

Trends 298

Trends Social Media UGC Marketing 298

Oktopost

DECEMBER 21, 2023

In fact, in 2023, 71% of CMOs indicated that they did not possess an adequate budget to implement their strategies fully. Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue.

Marketing 62

Marketing Survey Skills How To 62

Keyhole.co

JANUARY 18, 2024

This brand has a legacy of around 111 years and has seen steady success with outdoorsy drinkware, food storage, and cookware products. Unbelievably, Stanley went from US$70 million in annual sales in 2019 to US$750 million in 2023. Facebook: 255K YouTube: 12.1K Stanley even stopped stocking the line in 2019. Instagram: 741.7K

Influencer 59

Influencer Social Media Strategy Marketing 59

Sprout Social

DECEMBER 5, 2023

“Who do consumers think runs brand accounts?” The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%). What does it say about the way brands co-opt BIPOC culture?

Social Media 123

Social Media Survey Education Team 123

Jon Loomer

MAY 22, 2023

But it is automatically on (and can’t be turned off) when optimizing for any type of conversion, value, app event, or app install. In a May 11, 2023 announcement about new AI-powered ads tools, Meta provided details about Advantage+ Audience. Is it just lazy branding? If you’re struggling, you’re not alone.

Products 200

Products Advertising Features Groups 200

Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. However, sometimes the view counter isn’t ticking up as expected, and that awesome video you made is ultimately unhelpful in bringing your brand closer to your audience. But what’s the fuss all about?

Social Media 153

Social Media Video Feed Feedly 153

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. Enter AI analytics.

Analytics 114

Analytics Sentiment Analysis Patterns 114

Hootsuite

MARCH 23, 2023

An AI caption writer for Instagram, Facebook, Twitter, and LinkedIn powered by ChatGPT is coming to Hootsuite. For AI tools to generate content that sounds the most like you or your brand, they have to understand your voice, content, and audience. This tweet included a link to the article and a mention of the brand I wrote it for.

Twitter 75

Twitter HootSuite Comparison Metrics 75

BeingOptimist

DECEMBER 7, 2022

So, if you are curious about increasing your brand value and keen on getting 1000 free Twitter followers in the year 2023 , then this article will help you know the 10 proven strategies about how you can increase Twitter followers for your business to uplift the brand value of your business.

Twitter 98

Twitter How To Microblogging URL 98

Sprout Social

JULY 13, 2021

Retailers and social platforms outside of China are eager to capitalize on this new commerce opportunity, with brands like the Home Depot already testing out their own livestream experiences. While still relatively new in the US, the livestreaming market is expected to surpass $25 billion by 2023. A better way to shop from home.

Video 121

Video Retail Hosting Fashion 121

Keyhole.co

OCTOBER 13, 2023

Also, this type of recruiting includes employer branding and influencer marketing. But it’s important to understand which platform is best suited for a particular type of content aimed at target candidates. Social media is a great resource for promoting an employer brand. The site has a job board for job postings.

Social Media 59

Social Media Reputation Social Networking Hashtag 59

Oktopost

NOVEMBER 30, 2023

While the precise number of shares attributed to dark social is difficult to come by, it is estimated that around 84% of all shares can be traced to ‘hidden’ sources such as WhatsApp, Facebook Messenger, private subreddits, Facebook Groups, Slack, or email. As marketers, this is a huge problem. Another bonus?

Forums 62

Forums Reddit Analytics Sentiment 62

Likeable

AUGUST 13, 2020

Neither one diminishes the effectiveness of the other—in fact, if both are done correctly, they can absolutely work together to drive leads and build brand loyalty. Social Media Marketing: Social media marketing is key when it comes to growing brand awareness, increasing your traffic, and promoting your products and services.

Social Media 144

Social Media Marketing Loyalty ROI 144

Keyhole.co

FEBRUARY 13, 2023

SMM, or social media marketing, is the process wherein you can do marketing using various social media applications like Facebook, Instagram, TikTok, Twitter, etc. For instance, if you are a brand with a new product launch, you can promote it on any of these apps to make it seen by a massive crowd. It might work for you as well!

Social Media 52

Social Media Strategy Marketing Metrics 52