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10 of the Best Brand Storytelling Campaigns of 2022

Social Media Strategies Summit

Brand stories help otherwise faceless organizations build an emotional connection with their audience, leading to higher engagement, loyalty, and sales. But what does engaging storytelling in marketing look like? In 2022 alone, Stranger Things has partnered with everyone from JanSport to Walmart to MAC. Image source.

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Using Pinterest Data to Make Marketing Predictions 2022

Ignite Social Media

Thankfully, Pinterest recognizes the ever-changing trends and was willing to, based on algorithm data, host a webinar to give us the latest scoop on potential 2022 trends. What Is Pinterest Predicts 2022? According to the Pinterest Predicts 2022 report, in 2021, 80% of Pinterest predictions came true! Newsletter.

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5 Reasons Instagram Should Continue to be Part of Your 2022 Marketing Strategy

SocMed Sean

As a result, many businesses have taken to Instagram to market their companies. In addition, over 80% of companies view engagement on the platform as their most important metric. Because of that, Instagram should continue to be a part of your marketing strategy in 2022. How does Instagram’s growth compare to TikTok?

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5 Reasons Twitter Should Continue To Be Part Of Your 2022 Marketing Strategy

SocMed Sean

Twitter’s broad use base provides a significant opportunity for companies to reach their audiences, and tools like hashtags allow businesses to target niche groups. While bot Twitter use has gone up and actual human engagement on Twitter has gone down, the platform does still provide an incredible opportunity for companies.

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5 Reasons Facebook Should Continue to be Part of Your 2022 Marketing Strategy

SocMed Sean

Although the company has faced some turmoil, such as an advertiser boycott in 2020, Facebook remained dominant with a steady increase in revenue. So, is Facebook still a good marketing platform for businesses in 2022? And while the COVID-19 pandemic dealt a serious blow to the industry, analysts predict massive growth in 2022.

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9 social media marketer predictions for 2022

Sprout Social

Here are their predictions on what’s in store for the future of social media marketing in 2022. Will 2022 be the year we say goodbye to job listings that ask SMMs to do it all and then some? People are engaging more with the brands they love on social media. The social media field is becoming more complex as it expands.

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9 YouTube trends for your content strategy in 2022

Sprout Social

So what’s hot on YouTube in 2022? To promote their booth at VidCon 2022, the brand published a series of Shorts detailing the environment and the experience for those who could not attend in person. Consumers rank live video the third-most engaging content type, according to the Sprout Social Index™. Live videos.

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