Has the sonic brand concept finally come of age?
MARCH 6, 2019
We helped a technology company develop and launch a ‘sonic logo’. Mastercard developed its new contemporary sonic brand with “musicians, artists, and agencies from across the globe,” including Linkin Park’s Mike Shinoda, according to the company’s news release. But, perhaps more importantly, it sets the company up to capitalize on what is probably the biggest disrupter of today’s marketing and communications, voice search.