Hootsuite

AUGUST 5, 2021

You might know your favorite Instagram influencers’s preferred brand of dog food, the messy details of their last breakup or what’s in their medicine cabinet. But there’s one piece of information that rarely makes it into an Instagram story: how much that influencer is being paid. The global influencer market is a $13.8

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Ignite Social Media

MARCH 2, 2021

This article was previously published on Forbes on February 19, 2021. Social media marketers constantly try to balance the proven practices on established social networks with strategic bets on the up and comers. Few marketers were prepared for its sudden gain in popularity, though. TikTok was just released in 2016.

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Sprout Social

APRIL 22, 2021

This is why we’ve put together a list of 17 TikTok statistics all marketers need to know for 2021. While TikTok doesn’t nearly have the reach of social media giants like Facebook and Instagram , it is rapidly distinguishing itself with it 689 million monthly active users. TikTok has 689 million monthly active users.

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Hootsuite

JUNE 16, 2021

We’ve got all the info you need about exactly how often you should be posting to Facebook, Instagram, Twitter, and LinkedIn to really optimize your reach — without annoying your followers. Here’s a quick summary of what we found, but read on for more in-depth details: On Instagram , post between 3-7 times per week.

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Later

DECEMBER 4, 2020

For a year full of changes, the launch of Instagram Reels was probably the biggest shake-up on social media. So what does the future hold for Instagram Reels? From monetization options for creators, to shoppable videos, we’re sharing our top 10 predictions for 2021! Instagram Reels Predictions: What Can We Expect in 2021? .

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Social Media Strategies Summit

APRIL 8, 2021

Instagram is the world’s fifth-largest social media site. So you might think the team at Instagram would be pretty content with how things are going. The viral video platform burst out of nowhere to become one of the hottest properties in social media marketing, and it’s having a marked impact on Instagram. Image source.

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Pixlee

OCTOBER 27, 2021

Throughout 2021, influencers have shaped how people shop and how they use social media to make buying decisions. 2021 was a unique year in the world of influencer marketing and ecommerce – and 2022 is shaping up to be similarly transformative. for every dollar spent on influencer marketing.

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Later

JANUARY 1, 2021

When is the best time to post on Instagram? Later recently analyzed 12 million Instagram posts and found that the best overall time to post on Instagram is between 9am and 11am EST. But that may not be the best time to post for your business. . Want to learn more about finding your best time to post on Instagram?

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Ignite Social Media

AUGUST 31, 2021

It’s hard to believe we are now approaching the end of 2021 when it sometimes feels 2020 was only yesterday. Here’s a look at a few of the social media trends of 2021 that top organizations are capitalizing on this year: . Cause Marketing Continues to be a Top Social Media Trend. People Love to Shop Small.

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Ignite Social Media

AUGUST 9, 2021

Curious who the users of Instagram Reels are? Overview of Instagram Reels. Reels is relatively new to Instagram, want a quick recap of what all Reels entails? While most people consider this Instagram’s attempt to become competitive with TikTok, the two platforms do have a handful of differences.

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Oktopost

MARCH 31, 2021

Still not sure if your business should employ video marketing? Consider this: by the end of 2021, the average internet user was forecast to spend roughly 100 minutes a day watching online videos. And with the growth in video consumption has come an accompanying increase in video marketing. . Why Video Marketing.

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Likeable

JANUARY 6, 2021

If you’re reading this, congratulations—you made it to 2021! . but it’s safe to say that throughout the year, every marketer was challenged to think differently, abandon pre-planned strategies , and prepare to make big pivots at any minute second. Keep reading to find out the four trends that we think will define 2021 on social media.

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Likeable

MARCH 16, 2021

Lucky for you, we’ve gathered the key information you need for your marketing efforts. Here are 21 statistics that will help you succeed on social in 2021! As of January 2021, TikTok has 689 million global active users. . 64% of Instagram users are under the age of 34. Globally, over 3.6 billion in 2025. .

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Social Media Strategies Summit

JUNE 24, 2022

It’d be easy to dismiss Instagram Reels as a shameless TikTok clone. Since its launch in August 2020, search activity around Reels has caught and overtaken another of the platform’s video-based features, Instagram Stories: Image source. What Are Instagram Reels? Check out our Instagram Reels 101. Image source.

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Social Media Strategies Summit

JANUARY 5, 2022

Instagram provides a huge opportunity for small businesses to reach new audiences and establish their brand online. An effective, well-planned Instagram strategy is needed to drive real results. This article will break down how to use Instagram for your small business in 2022 and beyond. billion users in 2021.

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Ignite Social Media

MAY 11, 2021

Have you heard of Instagram Restrict? If your job requires you to monitor community engagement and interaction on Instagram, this feature might be the perfect solution to your troll problem. Here’s a bit more about this overlooked feature and how you can leverage the tool for your brand marketing needs.

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BeingOptimist

JULY 15, 2021

This whopping number stands as proof of the fact that businesses can make good money if they strategize their marketing around this platform. Tik Tok is undoubtedly the best channel for brand marketing mainly because of the little to no competition here. Use Hashtags in the Right Way for SEO /Tik Tok Marketing.

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Pixlee

FEBRUARY 3, 2021

For instance, Twitter really cannot be compared to Instagram, where the average user spends 53 minutes on the app every day. If you know the importance of a great Instagram strategy , chances are you have already tried building your own presence. Ask yourself: Do you want to grow your Instagram engagement rate ? .

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agora pulse

FEBRUARY 23, 2021

Bonus Materials: FREE Instagram Strategy Guide. What are your Instagram marketing challenges this year? Ali Mirza is the CEO and founder of iSocialYou , a digital marketing agency based in Dallas, Texas. We recently talked to Ali about his upcoming session at Social Pulse Summit: Instagram Edition. Be specific.).

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Likeable

OCTOBER 19, 2021

So, here are three easy ways you can succeed with organic social—even in 2021. Promote your Instagram on your Twitter account, your TikTok on your Instagram account, etc. The post How to Grow Your Social Following Organically in 2021 first appeared on Likeable. Engage with your followers. Let’s chat.

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Sprout Social

AUGUST 19, 2021

The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. Executives overwhelmingly agree that social commerce is driving an increasing portion of their company’s marketing-driven revenue, according to The State of Social Media Investment Report. The Body Shop .

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Likeable

APRIL 5, 2022

At the end of March 2022, Instagram announced that users would have the option of reverting back to a chronological feed instead of an algorithm-based one. Here’s everything to know about what Instagram’s latest news means for social media marketing. How will Instagram’s chronological feed work? Get in touch!

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Sprout Social

JANUARY 26, 2021

So instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020. From taking a stand on current events to embracing the rise of TikTok, here are six things to keep in mind when executing your 2021 social strategy.

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Later

NOVEMBER 26, 2020

Ready to separate fact from fiction for the Instagram algorithm ? In a series of Instagram Stories from the @creators account, Instagram walked viewers through the most common questions regarding the algorithm. Instagram has confirmed that all account types are treated equally when it comes to the algorithm. The reality?

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Sprout Social

JUNE 23, 2021

— Zendesk (@Zendesk) April 26, 2021. Many brands on Instagram make UGC a cornerstone of their content strategy, particularly via Instagram Stories. — Julien Paffumi (@jpaffumi) April 29, 2021. — Evernote (@evernote) April 22, 2021. — Pocket (@Pocket) April 27, 2021.

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Later

DECEMBER 11, 2020

Wondering what the future of Instagram marketing looks like? . Between the COVID-19 pandemic, an increase in social activism, and Instagram introducing new features (hello Reels!), With so much change, it can be hard to predict Instagram trends for 2021. Ready to plan your Instagram strategy for 2021?

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Later

DECEMBER 11, 2020

Wondering what the future of Instagram marketing looks like? . Between the COVID-19 pandemic, an increase in social activism, and Instagram introducing new features (hello Reels!), With so much change, it can be hard to predict Instagram trends for 2021. Ready to plan your Instagram strategy for 2021?

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Sprout Social

JUNE 22, 2021

According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands. Once marketers identify which social media platforms their audience uses, they also need to familiarize themselves with the in’s and out’s of what makes each platform tick.

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Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Social media video marketing statistics.

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SocMed Sean

MARCH 1, 2022

That is, you need it as part of your digital marketing strategy for 2022. This popularity is an opportunity for marketers to leverage YouTube to grow their brands in 2022. Is YouTube still a good marketing platform for businesses in 2022? Is YouTube Still A Good Marketing Platform? You need YouTube.

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Sprout Social

MAY 4, 2021

Executives overwhelmingly agree that social commerce is driving an increasing portion of their company’s marketing-driven revenue, according to The State of Social Media Investment Report. The best social commerce platforms to use in 2021. Instagram Shopping is directly linked to your Facebook Shop.

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Pixlee

JUNE 7, 2021

Instagram is one of the top channels for brands, creators, influencers, entrepreneurs, and solopreneurs. But getting your share of impressions and engagement really comes down to the Instagram algorithm – the process or set of rules that governs how posts are shown to users. How does the Instagram algorithm work—6 key ranking factors.

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Sprout Social

OCTOBER 19, 2020

More than one billion people around the world use Instagram every month for inspiration, connection and communication, and 90% of those people follow a business on the platform. Select Sprout Social customers will participate in a pilot program now, and Instagram messaging in Sprout will become available to all customers in 2021.

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Later

JANUARY 1, 2021

When is the best time to post on Instagram? Later recently analyzed 12 million Instagram posts and found that the best overall time to post on Instagram is between 9am and 11am EST. But that may not be the best time to post for your business. . Want to learn more about finding your best time to post on Instagram?

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Hootsuite

JULY 6, 2022

Are you thinking about getting into Instagram eCommerce? In a 2021 survey, 44% of people reported using Instagram to shop weekly. And that number should keep growing as Instagram fine-tunes its Shopping features. Here’s everything you need to know about making the most of Instagram eCommerce in 2022.

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Sprout Social

SEPTEMBER 30, 2021

Businesses shouldn’t be shy about selling on Instagram anymore. Instagram is booming for brands right now. The Sprout Social Index 2021™, UK & Ireland report found 54% of UK consumers use Instagram. But selling on Instagram isn’t as simple as posting product photos and calling it a marketing day.

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Social Media Strategies Summit

NOVEMBER 30, 2020

That’s how many people use Instagram daily. Typically, people on Instagram are engrossed in documenting and peacocking every aspect of their lives — and watching others do the same. There are already 25 million business profiles on Instagram. Instagram Shopping (also known as Insta Shopping) is helping to do just that.

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