Sprout Social

OCTOBER 27, 2022

Social media. The number of US social media users is expected to surpass 308 million in 2023 (up over 6 million from 2022 projections). So brands—now’s the time to build a social customer care strategy (if you don’t already have one). How do customers use social media for support?

Statistics 110

Statistics Social Media Brands Issues 110

SocMed Sean

MARCH 3, 2022

Over time, Pinterest has changed to become more of a video and e-commerce platform, generating revenue through advertising and more specifically through promoted pins, which are paid for by advertisers and marketers to sell their products. Is Pinterest still a good marketing platform for businesses in 2022? Is Pinterest Dying?

Strategy 195

Strategy Marketing Automotive Campaign 195

Sprout Social

JUNE 23, 2021

And of course, promoting these materials and how-tos is central to the brand’s social media strategy. — Zendesk (@Zendesk) April 26, 2021. Speed up and step up your social customer care. People overwhelmingly take to social media to speak their minds. — Evernote (@evernote) April 22, 2021.

Strategy 126

Strategy Policies Resources Loyalty 126

Sprout Social

AUGUST 19, 2021

Online shopping is going social. The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. Social commerce features are emerging across many platforms, creating new opportunities for brands big and small.

Examples 133

Examples Tips Patterns Instagram 133

SocMed Sean

FEBRUARY 24, 2022

Since then, Mark Zuckerberg’s social media giant has only continued to grow. And with the difficulty to provide sufficient regulation and oversight to social media, many people have become frustrated with Facebook. Is Facebook still a good marketing platform? Reasons to Continue Marketing on Facebook.

Facebook 130

Facebook Strategy Marketing Travel 130

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. But that’s not the only social media impact on retail brands.

Retail 104

Retail Social Media Brands Tips 104

Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. But the tl;dr of all of them is: people are on social media. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Guess what?

Social Media 142

Social Media Meme HootSuite Influencer 142

SocMed Sean

FEBRUARY 15, 2022

TikTok may be taking over as the social network of choice for digital marketers. TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. Yet like other social media channels , TikTok has faced challenges, like claims of addictiveness and privacy concerns.

Trends 147

Trends Strategy Marketing Authentication 147

Hootsuite

OCTOBER 21, 2021

If you’re here reading this, you probably already are more than aware TikTok is the social media app that’s swept the world’s smartphone users off their feet. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. What are TikTok hashtags?

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Hashtag Trends Analysis Study 145

Sprout Social

JUNE 17, 2020

According to the same report , Zenith predicts that the average person will spend 100 minutes a day in 2021 watching videos. Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Set goals for video marketing. Set goals for video marketing.

Video 144

Video Social Media Strategy Film 144

Later

JANUARY 28, 2021

From crafting engaging content, to building scalable businesses, and inspiring social reform, there are countless Black creatives changing the game in every industry. As a business or brand, supporting Black creators on social media is key for amplifying underrepresented voices. Do they align with your brand’s values?

Social Media 114

Social Media Collaboration Instagram Influencer 114

Likeable

MARCH 31, 2021

If you work in digital marketing (or even if you’re just someone who uses social media), you know that there’s a lot of noise on social platforms these days. Keep reading to find out what social listening is, what you can do with it, and why it’s absolutely crucial to your brand in 2021. Industry Insights.

Strategy 106

Strategy Brands Influencer Analysis 106

Webbiquity SMM

AUGUST 24, 2021

Those are just a few of the social network-specific findings from the recently-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. Also among the top 30 are #fashion (3), #photography (7), #travel (16), #fitness (24), #food (26), and #friends (28). Other Social Media Platforms.

Social Networking 217

Social Networking HootSuite Advertising LinkedIn 217

Sprout Social

NOVEMBER 12, 2023

Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. Brand collaborations, especially co-marketing , are a win-win for your brand reputation. Influencer marketing campaigns are common brand collaborations. For example, e.l.f.

Collaboration 112

Collaboration Brands Fashion Sports 112

Social Media Strategies Summit

AUGUST 28, 2019

Today’s marketers are all looking for new ways to find and attract their ideal audience. But in the fast-paced and ever-evolving digital marketing landscape, it’s getting harder and harder to reach your people and get results. Enter AI in marketing. What is artificial intelligence marketing? Examples of AI in Marketing.

Examples 200

Examples Marketing Retail Automotive 200

Social Media Strategies Summit

APRIL 8, 2021

Instagram is the world’s fifth-largest social media site. The viral video platform burst out of nowhere to become one of the hottest properties in social media marketing, and it’s having a marked impact on Instagram. 3 Ways to Use Reels in Your Instagram Marketing Strategy. Image source. Image source.

Instagram 234

Instagram Brands Real Estate Remix 234

Sprout Social

NOVEMBER 21, 2022

In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. 5 top TikTok marketing agencies (with case studies). Case study: ASO.

Case Study 114

Case Study Marketing Directory Retail 114

Ignite Social Media

AUGUST 9, 2021

The popularity of the feature is growing daily, with an increase of more than 1 million users that were actively watching and uploading content to IG reels from Q4 2020 to Q1 2021. As you can see below, Instagram Reels is close to joining the top 5 list of platforms to use for influencer marketing. Subscribe to Social You Should Know.

Instagram 172

Instagram Overview Fashion Newsletter 172

Social Media Strategies Summit

SEPTEMBER 18, 2023

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. anyone who doesn’t work for a retail or fashion brand). As social media manager, the responsibility landed with Abbey.

Influencer 130

Influencer Travel Retail UGC 130

Social Media Strategies Summit

SEPTEMBER 9, 2022

In 2021, two-thirds of Americans were unfamiliar with them, whereas only 7% don’t know what they are today. So it’s hardly surprising that marketers are waking up to the possibilities of NFTs. Coca-Cola: Align NFTs With Your Wider Marketing. The adoption of NFTs as a marketing tool is already pretty high.

Examples 177

Examples Brands Avatar Authentication 177

Later

JANUARY 26, 2021

But in 2021, it’s important for brands and creators to go beyond simply posting a Martin Luther King Jr. In this blog post, we’re sharing 5 ways brands can celebrate Black History Month on social media: Why Brands Should Celebrate Black History Month on Social Media. A Brief History Lesson. Quote Posts.

Social Media 80

Social Media How To Instagram Education 80

SocMed Sean

JANUARY 20, 2022

Once upon a time, women shared recipes with index cards that came out of little wooden boxes, young girls and women created collages and vision boards to visualize their future goals and dreams, and we all got our fashion and travel advice and ideas from magazines. Fashion is a common example of the hope chest. A Modern Day Hope Chest.

Fashion 130

Fashion iPhone Travel Posterous 130

Social Media Strategies Summit

MARCH 25, 2021

Social commerce is big business. Well, between 2021 and 2028, the global market is expected to grow by 28% a year to almost $3.4 To put that in context, by 2028, the B2C e-commerce market is projected to hit $7.6 In other words, social commerce could account for almost half of all B2C e-commerce by then.

Examples 223

Examples Retail Instagram Buy 223

Likeable

FEBRUARY 2, 2021

As self-proclaimed “internet people” who spend most hours of most days on social media, we like to think we have some pretty good recommendations for who to follow. During Black History Month and beyond, show your support to these amazingly talented Black creators who are revolutionizing social media and taking the world by storm.

Social Media 68

Social Media Fashion YouTube Instagram 68

Pixlee

FEBRUARY 3, 2021

As social media has become the new way to reach customers, sell products, and get visibility for brand messages, the importance of maintaining or even building a presence online is growing. Of course, the importance of various social media platforms is not always the same. . 2 User-generated Content Is Key.

Instagram 98

Instagram Tips Discount UGC 98

Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022.

Examples 142

Examples Campaign Tips UGC 142

Sprout Social

JULY 13, 2021

Retailers and social platforms outside of China are eager to capitalize on this new commerce opportunity, with brands like the Home Depot already testing out their own livestream experiences. As retailers increasingly experiment with shoppable live video, here’s what marketers need to know about the latest social ecommerce trend.

Video 121

Video Retail Hosting Fashion 121

Hootsuite

NOVEMBER 24, 2022

billion in the United States alone in 2021. Slashing prices to make sales cuts straight into their bottom line — and with limited marketing budgets and resources, competing with big brands takes courage, insight, and creativity. I became fixated on the idea of what we could do with deadstock clothing.”. luxurious – milo.

Campaign 89

Campaign Brands Fashion HootSuite 89

Ignite Social Media

OCTOBER 19, 2020

It’s the end of the year, and social media RFPs are coming out fast and furious! A social media RFP is supposed to be an organized and methodical way of gathering bids from agencies you are interested in working with. Also, the questions in a social media RFP can be redundant and lengthy.

RFP 91

RFP Issues Questions Social Media 91

Social Media Strategies Summit

MARCH 11, 2021

Clubhouse is the hottest topic in social media right now. With that in mind, here’s how you can start leveraging Clubhouse’s rapidly growing platform for your own marketing. You can’t just join as a brand in the same way you can on Facebook , Twitter, or almost any of the other big social platforms.

Brands 228

Brands Conference Hosting Conversation 228

Sprout Social

SEPTEMBER 27, 2021

The social media landscape is brimming with potential. As we close out 2021 and start planning for 2022, now is the time to step back, reflect and find the inspiration you need to bring your team into the new year. Want ideas on how social can make a bigger impact for your business? Register for Untapped Today.

Eventful 85

Eventful Reddit Team Fashion 85

Social Media Strategies Summit

JANUARY 21, 2021

After a year where most of us spent more time on social media than ever, it is not surprising that 63% of marketers intend to increase their influencer marketing budget in the next year. According to an eMarketer survey, between 46% and 51% of US adults claimed they were using social media more since the outbreak began.

Influencer 189

Influencer Metrics Campaign Survey 189

Pixlee

JANUARY 5, 2022

Social commerce is a rapidly growing segment of ecommerce, and most social platforms continue to introduce in-app tools that support the marketing efforts of ecommerce brands and retailers. . Convenience in Social Shopping. Beyond Social: The Deeper Value of Shoppable Video Content. With over 2.6

Social Media 52

Social Media Video Content UGC 52

Hootsuite

AUGUST 15, 2022

Planning a Black Friday marketing strategy is the key to standing out in a large crowd of advertising. Don’t let planning your Black Friday marketing strategy frustrate you. Don’t let planning your Black Friday marketing strategy frustrate you. Here are 18 tried and tested marketing strategies to try for Black Friday!

Strategy 101

Strategy Discount Marketing Retail 101

Sprout Social

JUNE 27, 2022

Can TikTok for B2B marketing unlock the same potential? When it comes to awareness, TikTok may be just what a B2B social media strategy needs. We spoke with three B2B marketers who are experimenting with and finding success on TikTok. But first, why you need to try B2B marketing on TikTok. Published on Categories.

B2B 136

B2B Brands Marketing How To 136

Social Media Strategies Summit

JUNE 24, 2022

So if you’re already using TikTok — or you’re planning to add it to your social media marketing strategy — you should consider doing the same with Reels. Higher education marketing is challenging because it involves targeting three quite different audiences: Prospective students who might want to study at the institution.

Examples 166

Examples Instagram Brands Transportation 166

Hootsuite

JULY 21, 2022

If you’re drawing blanks, it’s time to recap a few marketing ROI formulas. Knowing some basic ROI formulas will help you better recognize the impact of your marketing campaigns and how to improve them. Use these four formula for ROI to analyze and prove the impact of your social media and digital marketing channels.

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ROI HootSuite Cost Campaign 113