Social Media Today

JANUARY 8, 2021

Facebook has published its state of gaming report for 2021, which highlights a range of key opportunities for marketers.

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Trends Facebook Marketing Report 218

Sprout Social

APRIL 22, 2021

This is why we’ve put together a list of 17 TikTok statistics all marketers need to know for 2021. While TikTok doesn’t nearly have the reach of social media giants like Facebook and Instagram , it is rapidly distinguishing itself with it 689 million monthly active users. TikTok has 689 million monthly active users.

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Marketing Statistics Platform Influencer 141

Jon Loomer

MARCH 17, 2021

The result: I’ve started a new experiment for 2021! Facebook ads were seen as intrusive. A necessary evil to be able to use Facebook for free. I then created a series of Facebook ads “tips” on hidden pages of my website and promoted those tips with Facebook ads to those who participated.

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Ignite Social Media

JANUARY 11, 2021

Since 2020 was such a cornucopia of strange headlines I thought I’d go through the fun horrific exercise of predicting some 2021 social media, digital, tech, and marketing trends that are “so 2020.” Building off the success of Quibi , new streaming platforms will emerge in 2021. The new platform will be called Facebook.

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Social Media MySpace Sample Samples 158

Amy Porterfield

NOVEMBER 9, 2021

Remember “The Great Social Media Crash of October 2021”? The post #406: The Great Facebook Outage Of 2021: What If Social Media Disappeared Tomorrow appeared first on Amy Porterfield | Online Marketing Expert. You know…people totally freaked out and Twitter had its best day in years?

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Social Media Strategies Summit

JANUARY 5, 2023

Facebook has plateaued since 2021, adding fewer than 50 million new users throughout 2023 (vs. To get the most bang for your social media marketing buck, you need to keep up with the latest user behavior, functionality, and technology developments. 93% of marketers agree consumers trust UGC more than content created by brands.

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Ignite Social Media

APRIL 7, 2021

What was once the sole focus of social media marketing has nearly become an afterthought as businesses allocate more and more of their budgets into social media advertising. Within the following post, we’re breaking down insights and best practices based on our recent analysis of organic reach across Facebook, Instagram, and LinkedIn.

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Social Media Strategies Summit

DECEMBER 17, 2020

For many, Facebook, Instagram, TikTok, Pinterest, and Snapchat became the go-to source for connecting with loved ones, discovering new products, shopping, entertainment, and engaging in activism. In March alone, for example, Facebook reported a 50% increase in viewers watching live videos compared to the previous month.

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Social Media Metrics Instagram Trends 130

Oktopost

MARCH 31, 2021

Still not sure if your business should employ video marketing? Consider this: by the end of 2021, the average internet user was forecast to spend roughly 100 minutes a day watching online videos. And with the growth in video consumption has come an accompanying increase in video marketing. . Why Video Marketing.

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Hootsuite

JUNE 16, 2021

We’ve got all the info you need about exactly how often you should be posting to Facebook, Instagram, Twitter, and LinkedIn to really optimize your reach — without annoying your followers. On Facebook , post between 1 and 2 times a day. How often to post on Facebook. The average Facebook Page shares 1.55 posts per day.

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Social Media HootSuite Statistics Template 145

Ignite Social Media

OCTOBER 2, 2023

There is a prevailing notion that young people don’t use Facebook, with Gen Z shifting their focus towards other social media platforms. Some even argue that advertising on Facebook for this demographic is a futile endeavor. How Much Does Gen Z Use Facebook? By comparison, about 50% of Gen Z reports daily usage of TikTok.

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Ignite Social Media

AUGUST 31, 2021

It’s hard to believe we are now approaching the end of 2021 when it sometimes feels 2020 was only yesterday. Here’s a look at a few of the social media trends of 2021 that top organizations are capitalizing on this year: . Cause Marketing Continues to be a Top Social Media Trend. People Love to Shop Small.

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Trends Organization Social Media Travel 184

Hootsuite

OCTOBER 27, 2021

Getting verified on Facebook can be a daunting process, but you don’t have to go into it blind. These tips on how to verify a Facebook Business Page, personal Page, or profile will help you put your best foot forward when you apply for that blue verification badge. What is Facebook verification? What Facebook verification isn’t.

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Later

DECEMBER 16, 2020

Trust us on this, Facebook Stories could be your ticket to better engagement and more followers in 2021. In fact, according to internal data, Facebook Stories has over 500 million daily active users , and we predict it’ll rise this year. Here’s everything you need to know about Facebook Stories in 2021: .

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Likeable

JANUARY 6, 2021

If you’re reading this, congratulations—you made it to 2021! . but it’s safe to say that throughout the year, every marketer was challenged to think differently, abandon pre-planned strategies , and prepare to make big pivots at any minute second. Keep reading to find out the four trends that we think will define 2021 on social media.

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Jon Loomer

NOVEMBER 15, 2022

In particular, will Facebook ads CPM costs increase? And that could be critical for advertisers who have struggled to generate consistent, profitable results since the iOS-related changes of early 2021. Let’s discuss how CPM impacts Facebook advertising results and the trends that we are seeing so far… Why CPM Matters.

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Social Media Today

MARCH 26, 2021

A handy overview of key Facebook usage and demographic stats for your planning.

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Statistics Overview Facebook Marketing 218

Visually SM

FEBRUARY 1, 2021

While it’s always nice to have a large follower count, engagement is the social media marketing metric you should pay attention to in 2021 and beyond. For years, social media marketing strategies have largely been centered around growing the audience of your social media channels as much as possible.

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Jon Loomer

DECEMBER 11, 2022

Historically, the average CPM (Cost Per 1,000 Impressions) has increased for Facebook advertisers during the holidays as competition for eyeballs and ad spending increase. I use the Within Marketing Pulse to track Facebook CPM and other information. Facebook CPM has remained well below where it was on the same day a year ago.

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CPM Facebook Sample Samples 197

BeingOptimist

JULY 15, 2021

This whopping number stands as proof of the fact that businesses can make good money if they strategize their marketing around this platform. Tik Tok is undoubtedly the best channel for brand marketing mainly because of the little to no competition here. Use Hashtags in the Right Way for SEO /Tik Tok Marketing.

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Strategy Marketing Case Study Hashtag 98

SocMed Sean

FEBRUARY 24, 2022

billion people were recorded to use Facebook at least once a day. Although the company has faced some turmoil, such as an advertiser boycott in 2020, Facebook remained dominant with a steady increase in revenue. Is Facebook dying as a social network? Is Facebook still a good marketing platform?

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Facebook Strategy Marketing Travel 130

Likeable

MARCH 16, 2021

Lucky for you, we’ve gathered the key information you need for your marketing efforts. Here are 21 statistics that will help you succeed on social in 2021! adult spends 38 minutes a day on Facebook. Likeable’s Take: Contrary to popular (read: Gen Z’s ) belief, Facebook isn’t quite dead! Globally, over 3.6 The average U.S.

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Social Media Marketing Patterns YouTube 72

agora pulse

JANUARY 30, 2021

What top tips do you need to know to level up your social media strategy in 2021? Every year, some of the most brilliant social media marketers in the industry provide training and tips to our audience through summits , courses , and top-notch content. But like other marketing skills, live video takes time to master.

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Social Media Tips Strategy LinkedIn 132

Later

DECEMBER 23, 2020

Ready for some predictions to fire up your social media strategy in 2021? Video content, no matter the platform or format, is going to be big in 2021! The key to making video a success in 2021 is to strategically think about your audience and tap into them where they’re most comfortable. We bet you are! Not sure where to start?

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Social Media Strategy Meme Instagram 120

Jon Loomer

OCTOBER 3, 2021

Facebook has changed the default method for reporting and optimization of conversions — again. It’s been a long year for Facebook and Facebook advertisers when it comes to conversion attribution. .” You may recall that prior to 2021, there existed separate Conversion Windows and Attribution Windows.

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MegaBytee

JULY 15, 2021

This blog is all about the Significant web development trends transforming 2021. This trend is not new but yes in 2021 it has already been implemented. Voice search is the major trend of web development that will revolutionize 2021. It allows you to create a voice SEO marketing strategy. . 1 Single-Page Website .

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agora pulse

FEBRUARY 2, 2021

In this article, I’m going to show you how to create an Instagram strategy that wins 2021. Instagram Stats Marketers Need to Know in 2021. Want to know why Instagram is so significant for marketers? So, how can you create an Instagram strategy that wins 2021 (and doesn’t take forever)? Research by Facebook.

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Instagram Strategy Guidelines How To 144

Pixlee

JANUARY 12, 2021

As most customer interactions remain online, optimizing for search traffic is paramount to success in 2021. That figure will increase in 2021, as Google continues to improve its AI-powered Google Assistant. Only the top three results are so far displayed in mobile voice searches, so don’t be surprised if less is displayed in 2021.

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SEO Trends Marketing Mobile 67

Hootsuite

DECEMBER 9, 2020

In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. Source: Hootsuite 2021 Social Trends Survey. But is your social strategy up to the task?

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Questions Social Media Strategy Survey 142

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. For savvy B2B marketers, it is an opportunity to explore a channel typically used by their B2C counterparts. Not so much.

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Sprout Social

AUGUST 19, 2021

The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. Executives overwhelmingly agree that social commerce is driving an increasing portion of their company’s marketing-driven revenue, according to The State of Social Media Investment Report.

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Examples Tips Patterns Instagram 133

Hootsuite

APRIL 27, 2022

A marketing solution that drives community and commerce? There’s a lot to be said about Facebook Messenger. If you’re not using instant messaging in your business, perhaps these Facebook Messenger stats will propel you into onboarding the platform to drive clicks, commerce, and happy customers. General Facebook Messenger stats.

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Social Media Strategies Summit

JANUARY 26, 2023

Facebook Pages used to be a lucrative way for brands to connect with customers on Facebook. However, pages have seen a decline in organic reach in recent years, with the average organic Facebook Page post now seeing an engagement rate of just 0.07%. What Is a Facebook Community Group (& Why Should You Care)?

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Likeable

OCTOBER 19, 2021

In recent years, organic social tactics have gotten a bad rap—and with organic campaigns on Facebook having an average reach of just 5.5 So, here are three easy ways you can succeed with organic social—even in 2021. The post How to Grow Your Social Following Organically in 2021 first appeared on Likeable. Let’s chat.

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Likeable

DECEMBER 6, 2021

These videos revealed the truth about how kids really feel about lettuce in a unique way that brand advocates or marketers never could. These videos were also Silver winners in the 2021 w3 Awards! The CAT is out of the (gift) bag in this festive flatlay that showcases the 2021 Caterpillar Holiday Gift Guide. greatwolflodge.

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Telecommunications Instagram Travel Construction 82

Jon Loomer

OCTOBER 28, 2021

The Facebook parent company has been re-branded as Meta to reflect its future focus on the “Metaverse” (primarily AR and VR experiences). The Facebook parent company is being replaced by Meta. Meta is the umbrella over Facebook, Instagram, WhatsApp, and Messenger. Facebook/Meta are betting that people will.

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Jon Loomer

JANUARY 30, 2023

For example, I wanted to answer the simple question of how Facebook advertisers can leverage ChatGPT and AI. I wrote a blog post about how it can help generate a Facebook ads strategy. And then it occurred to me: What better way to learn the best ways to use ChatGPT as a Facebook advertiser than to ask ChatGPT? Provide details.

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