When Awareness Isn’t Enough: Government Social Media Campaigns That Create Action
Social Media Strategies Summit
JULY 12, 2023
Marketing campaigns sometimes encourage consumers to do something new, something they may have yet to consider. So how do we do that as marketers? Social media was the obvious answer: it’s free, scalable and available to billions of people. What we actually need to do is get them to act. We need to get them to change.”
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