Hootsuite

APRIL 22, 2020

Social media live streaming is dynamic, authentic and engaging. Viewers are hungry for authenticity , so don’t worry about a fancy set or perfect lighting. authenticate your LinkedIn account. — Khan Academy (@khanacademy) April 20, 2020. Create a dream team. Welcome to the golden age of live video.

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Social Media Privacy YouTube Instagram 145

Sprout Social

DECEMBER 19, 2019

In order to help you, as a marketer, stay on top of these changes, we’re touching on a few Instagram trends that defined 2019 as well as bringing you a few trends to expect in 2020. Stay ahead of the curve by ensuring these top Instagram trends are ready to go in your 2020 social media strategy. Authenticity in Instagram content.

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Trends Instagram Meme Authentication 93

Hootsuite

APRIL 22, 2020

If you want to engage your audience, not just sell to them, this book (shortlisted for the 2020 Business Book Awards) is a good place to start. Social Media Marketing Workbook: How to Use Social Media for Business (2020 Updated Edition) by Jason McDonald. Going beyond SEO and ad words to provide authentic value. Get Started.

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Later

NOVEMBER 13, 2019

Instagram aesthetic trends are constantly evolving — but what does 2020 hold for your feed? . Whether you’re a brand, business or influencer, we’re showcasing the best Instagram aesthetic trends and predictions you’ll want to know for 2020: . What Does the Future Hold for the Instagram Aesthetic in 2020: .

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Later

SEPTEMBER 2, 2020

2020 has been a huge year for live content, with Instagram Live views increasing by 70% from February to March this year. Two Factor Authentication (2FA) enabled in account settings. For example, the celebrate reaction is perfect for updates that welcome a new team member, announce a promotion, or reflect on a strong financial quarter.

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LinkedIn Features Newsletter Communities 103

Pam Moore

JANUARY 19, 2020

2020 will be like nothing we have seen before in the digital landscape. Brave Marketers Will Win in 2020! The most successful marketers in 2020 will be brave. 15 Digital Branding Trends You Can't Ignore in 2020. Streamlining your digital presence is critical in 2020. The competition is getting heavy!

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Trends Brands Marketing Influencer 78

Sprout Social

MARCH 12, 2024

In 2020, we saw brands speaking out more in response to the onset of the COVID pandemic, worldwide Black Lives Matter protests and growing concerns about climate change. Even the political message of the campaign—“get out and vote”—strikes a much less political tone than brand activations in 2020. Which can work to your advantage.

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Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. There were a lot of commitments that were made in 2020 and beyond thinking about the value proposition.

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Social Media Authentication Communities Campaign 111

Oktopost

APRIL 25, 2022

By leading his team with a data-oriented approach with a constant line of communication and real time reporting with his executives, he was able to get buy-in from leadership and 10X their social strategy. Most of the success they have seen has been from keeping a streamlined simple approach that’s human and authentic. Meet Dylan.

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Data Strategy How To Social Media Management 118

Later

JANUARY 22, 2020

Ready to get ahead of all the biggest graphic design trends in 2020? . This year we’ve teamed up with design app Over to share a roundup of all the hottest design trends heading your way on Instagram this year. . Graphic Design Trend #4: Authentic Imagery. Want to know more about where the Instagram aesthetic is headed in 2020?

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Trends Instagram Library Film 81

Pixlee

JULY 22, 2020

The right social media tools in 2020 help improve your reach and engagement, but also create valuable moments of community and conversation. In 2020, those brand interactions are more important on social media than ever before. The post The Top 5 Social Media Tools in 2020 appeared first on The Pixlee Blog.

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Social Media Tools UGC Curation 56

Pixlee

JULY 7, 2021

The sports industry took a major hit in 2020. During this time, sports teams globally were scrambling to figure out ways to recoup losses and maintain overall engagement. In sports, it is already expected that teams should have a strong social media presence as fans are looking for more creative ways to engage. .

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Social Media Strategies Summit

MAY 25, 2021

A page allows different members of your team to act as administrators. Other ways to ensure page security include setting strong passwords , enabling two-factor authentication , and completing page publishing authorization for high-reach pages. Be sure to check with your legal team before turning on any comment moderation tools.

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Communities Engagement Facebook Authentication 231

Oktopost

JULY 13, 2022

According to a 2020 review, 9%-82% of people experience a form of imposter syndrome throughout their lifetime – and that number increases in the first few weeks of starting a new job. The conversations are real, raw, and authentic, all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.

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Sprout Social

AUGUST 11, 2020

From team news and trash talk and beyond, sports-related topics are almost always trending on Twitter. But sports teams on social media don’t trend or score engagement by accident. In this guide, we’ll highlight how social media and sports are evolving and what teams and athletes can do to adapt. Seasons put on hold.

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Sports Engagement Social Media How To 135

Sprout Social

AUGUST 3, 2023

From content creation to community management, the responsibilities of social teams have expanded significantly. As a brand, it’s important for you to adapt to this shift and engage your audience in a more authentic and personal way. Plus, 34% prefer videos that are authentic and less produced.

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Social Media Content Airlines Authentication 90

Oktopost

FEBRUARY 16, 2022

Recently, Amisha was recognized in PR Week’s Women to Watch 2020, in the Top 50 Influencer Marketer by Talking Influence and as a Top Digital Marketer by LinkedIn. Each episode shines a light on the inner workings of B2B leadership– including what keeps successful CEOs, CMOs, VPs, and social media teams up at night, professionally.

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The Realtime Report

MAY 13, 2020

Most actors, musicians and traditional ‘Hollywood talent’ rely on a team to create and publish social content which they largely utilize as a mechanism to promote upcoming projects and events like movies, television shows and concerts. Celebrity social media valuations drop 37% in May 2020 due to COVID19.

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Ignite Social Media

JANUARY 14, 2021

In-authentic Brandstanding. In 2020 brands learned they couldn’t sit on the sidelines and finally got comfortable with taking a stand. If 2020 taught us anything it’s that brands must be able to act in real-time. So there you have it, 10 social media tactics our team recommends you stop doing in 2021.

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Social Media Marketing Trends Communities 200

Oktopost

SEPTEMBER 22, 2021

And if you’d like to join our marketing team, Oktopost is hiring! He was named Top Martech Marketer to Follow in 2020, awarded Fearless Marketer of the year in 2018, and is a 2x Marketo Champion. It’s an episode that anyone looking to understand the modern-day recipe for high-performing marketing teams won’t want to miss!

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B2B Marketing Apple Conference 123

Sprout Social

JANUARY 14, 2021

. — sheeta verma (@sheetaverma) November 30, 2020. — Tara Robertson (@taraerobertson) December 29, 2020. — ella dawson (@brosandprose) June 18, 2020. For managers overseeing a social team , trust your direct reports when it comes to being creative on social media. Regardless of role. Hear me out….

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Organization Meme Proposal Report 96

Waxing UnLyrical

DECEMBER 4, 2018

But with the stratospheric rise of Instagram, influencer marketing is expected to become a $10 billion industry by 2020. Online influencers are successful, in large part, because they are genuine about themselves with their audience and they require authenticity in their interaction with brands. So, what is influencer marketing?

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Influencer Trends Marketing Real Estate 193

Sprout Social

JANUARY 27, 2021

As brands make plans to celebrate diverse communities through Black History Month and others, it’s important that they approach their campaigns with authenticity, empathy and cultural intelligence,” says Blackburn. — Cathia S Levite (@CSFrenchie) January 31, 2020. — God-is Rivera (@GodisRivera) February 18, 2020.

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Sprout Social

SEPTEMBER 30, 2020

It’s also a great place to engage with consumers in an authentic way, humanizing your brand.”. — Ben & Jerry's (@benandjerrys) August 18, 2020. — Netflix CS (@Netflixhelps) August 7, 2020. We have received it and passed along your info to our research team. Well, not so much for women of color.

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Twitter Survey Trends Hashtag 141

Oktopost

DECEMBER 13, 2020

Historically, our sales teams would be attending trade shows bringing home dozens of marketing qualified leads. All the while remaining authentic, empathetic, and human with our content. . Lastly, encourage engagements with your sales team. Covid has been a huge transition for the B2B marketing world.

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Construction Marketing Authentication B2B 118

Social Media Strategies Summit

MAY 25, 2021

A page allows different members of your team to act as administrators. Other ways to ensure page security include setting strong passwords , enabling two-factor authentication , and completing page publishing authorization for high-reach pages. Be sure to check with your legal team before turning on any comment moderation tools.

Communities 130

Communities Engagement Facebook Authentication 130

Sprout Social

MAY 18, 2020

For 2020, Sprout Sessions became a digital event that we could organize remotely, and we couldn’t be happier with the results! katiestucky) May 13, 2020. — Caitlin Ryan, APR (@caitrryan) May 13, 2020. — Johnny Ainsworth (@johnnyainsworth) May 13, 2020. Tap the authenticity of live video. SproutSessions.

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Pixlee

AUGUST 17, 2020

These tactics present some key tone shifts you need to consider when crafting your social media strategy for success in 2020. Embrace Diversity and Authenticity. Built on the concept of community, social media is often a powerful avenue for brands to convey their values regarding diversity and authenticity.

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Social Media Authentication UGC Communities 96

Sprout Social

JUNE 29, 2023

Lo-fi content looks and feels more authentic and less glossy than traditional branded social content because it usually is. Social media consultant and Link in Bio newsletter creator Rachel Karten summed it up in a Sprout masterclass webinar , “You have to do something weird or wacky or fun or personality driven. Why did it work?

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Content How To ROI Trends 112

Pixlee

OCTOBER 14, 2021

The short-form video app sprung to life around 2017, but rose to massive popularity at the start of the pandemic in 2020. Jolyn clothing’s team nails hashtag challenges by participating in trends like the viral “Blinding Lights” dance while featuring their apparel. They are looking for more authenticity, purpose, and transparency.

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Strategy Brands UGC Apparel 86

Oktopost

NOVEMBER 21, 2022

Together they explain why keeping it real and authentic is critical to developing a consistent personal brand. Day joined the organization early 2020 after becoming a champion for Oktopost’s B2B social engagement suite. Hot Topics: The key to employee advocacy from an advocate’s POV.

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Brands Apple How To Hosting 62

Sprout Social

APRIL 21, 2020

But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes. — Shedd Aquarium (@shedd_aquarium) March 16, 2020. — Hot Pockets (@hotpockets) April 13, 2020. pic.twitter.com/VdxN3oQAfe.

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How To Social Media Management Metrics Team 124

agora pulse

DECEMBER 17, 2019

As director of Contentworks Agency , I’m using December to plan for 2020 and make a commitment to improving and evolving my social media strategies. Get Authentic. Phony social media adverts and insincere video messaging leaves most Internet users cold and searching for authenticity. Embrace Facebook’s Demographic Shift.

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Social Media Authentication comScore Social Media Management 82

Hootsuite

OCTOBER 25, 2021

from 2020 to 2021 , an increase of 490 million humans. According to McKinsey, consumers — and especially Gen Z — value authenticity above all. The global ecommerce market grew 25% in 2020 compared to 2019, driven by necessity as stores and services had to close in most countries. Why promote your business on social media?

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Social Media Meme HootSuite Influencer 142

Sprout Social

JULY 30, 2020

While nearly everything came to a halt in early 2020, social media never slowed down. The events of 2020, however, created a tipping point. Retail is an industry that has faced major disruptions during 2020 like store closures, production plant shutdowns and drops in sales. Social is an essential tool for essential businesses.

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Sprout Social

MARCH 12, 2021

— Sprout Social (@SproutSocial) March 13, 2020. One of the biggest takeaways from 2020 was the power of social media to keep doors open (figuratively) during a crisis. Learn how to set up your social team with a response plan that is forward thinking and highly adaptable with the advice in this guide.

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Resources Social Media Management Publishing Social Media 99

Convince & Convert

JULY 14, 2021

users back in 2020. Here are a few easy-to-implement Instagram content ideas for businesses: Create updates of your team working or relaxing together. Instagram can be an effective marketing platform that will help you build brand trust and authenticity. Instagram is the sixth-most visited website having reached 140 million U.S.

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