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What is User-Generated Content? And Why is it Important?

Hootsuite

Whether you know it or not, both of these examples are user-generated content (UGC). User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels. Where does UGC content come from? Not clued in just yet?

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The Top 5 Social Media Tools in 2020

Pixlee

The right social media tools in 2020 help improve your reach and engagement, but also create valuable moments of community and conversation. In 2020, those brand interactions are more important on social media than ever before. Kimpton’s UGC gallery features sourced UGC similar to the content collected in social media contests.

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Where is the Instagram Aesthetic Headed in 2020?

Later

Instagram aesthetic trends are constantly evolving — but what does 2020 hold for your feed? . Whether you’re a brand, business or influencer, we’re showcasing the best Instagram aesthetic trends and predictions you’ll want to know for 2020: . What Does the Future Hold for the Instagram Aesthetic in 2020: .

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How Professional Sports Teams Can Use User-Generated Content and Influencer Marketing

Pixlee

The sports industry took a major hit in 2020. During this time, sports teams globally were scrambling to figure out ways to recoup losses and maintain overall engagement. In sports, it is already expected that teams should have a strong social media presence as fans are looking for more creative ways to engage. .

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2019 Social Media Trends to Watch

Ignite Social Media

A recent study from Stackla reported that 86% of consumers say authenticity is important when deciding what brands they like and support on social media. These numbers demonstrate the increased importance of UGC and the key role it will play in brands’ content strategy moving forward. Stories Use and Engagement Will Continue to Grow.

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Why Brands Should Invest in a TikTok Strategy

Pixlee

The short-form video app sprung to life around 2017, but rose to massive popularity at the start of the pandemic in 2020. Jolyn clothing’s team nails hashtag challenges by participating in trends like the viral “Blinding Lights” dance while featuring their apparel. They are looking for more authenticity, purpose, and transparency.

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Welcome Julie Preis to Pixlee

Pixlee

Join us in giving her a warm welcome to the team! Eventually, that’s how I moved into social and user-generated content (UGC). I started this journey with Olapic, however, the mandate for the team changed shortly after I joined and I realized that I wouldn’t be able to accomplish what I had hoped with the role I had taken there.

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