Social Media Strategies Summit

SEPTEMBER 18, 2023

For instance, Abbey teamed up with the airport’s dining partners to offer influencers hosted dining experiences, including a complimentary meal in exchange for social media coverage. Activating Untapped Audiences & Encouraging UGC However broad your main target niches are, you’ll eventually run out of new influencers to work with.

Influencer 130

Influencer Travel Retail UGC 130

Pixlee

DECEMBER 10, 2020

Join us in giving her a warm welcome to the team! Eventually, that’s how I moved into social and user-generated content (UGC). I started this journey with Olapic, however, the mandate for the team changed shortly after I joined and I realized that I wouldn’t be able to accomplish what I had hoped with the role I had taken there.

UGC 80

UGC SMS Mobile Industry 80

Pixlee

OCTOBER 15, 2020

A great way to do this is by using user-generated content (UGC). Speaking of which, you can use social proof via UGC for more than just your PPC ads. A great place to implement UGC is directly on your product pages. You should also look to use UGC across your social channels. Integrate Social Proof.

UGC 60

UGC Brands Upcoming How To 60

Sprout Social

DECEMBER 16, 2020

They involve the broader team in everything they execute, so not only is every aspect of their business represented in the final product, making social a collaborative success is ingrained in their culture. — Jeni's Splendid Ice Creams (@jenisicecreams) November 18, 2020. JordanMarieHaas pic.twitter.com/yoiQcCpw3o.

Curation 119

Curation UGC Feed Feedly 119

Ignite Social Media

NOVEMBER 13, 2018

Along this same thread, consumers are 3X more likely to say that user-generated content (UGC) is authentic compared to brand-produced content, and 30% of users have unfollowed a brand based on inauthentic content from that brand. If your brand does not currently leverage UGC, you may be wondering where to start.

Trends 143

Trends Social Media UGC Authentication 143

Pixlee

OCTOBER 14, 2021

The short-form video app sprung to life around 2017, but rose to massive popularity at the start of the pandemic in 2020. Jolyn clothing’s team nails hashtag challenges by participating in trends like the viral “Blinding Lights” dance while featuring their apparel. TikTok is Full of User-Generated Content (UGC). billion in 2021.

Strategy 86

Strategy Brands UGC Apparel 86

Ignite Social Media

OCTOBER 13, 2020

On October 6, 2020, Kraft Mac & Cheese launched matching national campaigns in the U.S. Rules @ [link] — Kraft Macaroni & Cheese (@kraftmacncheese) October 7, 2020. As our team caught wind of the campaign, it became obvious this program was damaging the brand more than it was helping it. No purchase necessary.

Campaign 106

Campaign Brands Press Release UGC 106

Sprout Social

OCTOBER 12, 2020

useFluent) May 17, 2020. User-generated content (UGC) about your brand or industry is some of the most authentic awareness content you can get. User-generated content (UGC) about your brand or industry is some of the most authentic awareness content you can get. — Mailchimp (@Mailchimp) May 28, 2020.

Content 143

Content Metrics UGC Conversation 143

Sprout Social

APRIL 21, 2020

But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes. — Shedd Aquarium (@shedd_aquarium) March 16, 2020. — Hot Pockets (@hotpockets) April 13, 2020. pic.twitter.com/VdxN3oQAfe.

How To 124

How To Social Media Management Metrics Team 124

Sprout Social

MAY 26, 2022

38% of US consumers plan on using TikTok in 2022 , more than double the 17% who planned on it in 2020. Brands teaming up with influencers is a network-agnostic practice, but on TikTok, it’s often the rule rather than the exception. Amplify user-generated content (UGC). And UGC converts five times more than non-UGC.

Examples 142

Examples Campaign Tips UGC 142

Pixlee

AUGUST 10, 2020

TikTok marketing is one of the top new tactics for video-obsessed marketers to try in 2020. User-generated content (UGC) goes a long way on TikTok. Also, when other people see that you share customer UGC, they’ll be more inclined to create content that you’ll share (allowing them the same aforementioned exposure).

Video 98

Video Marketing UGC Hashtag 98

Later

JULY 15, 2020

The answers gave our team insight into our community’s stock photo knowledge, and we can use that feedback to help craft social media and blog post content around the topic. A post shared by CALPAK (@calpak) on Jun 23, 2020 at 5:58pm PDT. A post shared by Brew Dr. Kombucha & Tea (@brewdr) on Apr 14, 2020 at 9:47am PDT.

Instagram 78

Instagram UGC Travel Transportation 78

Pixlee

SEPTEMBER 1, 2021

While the Black Friday sales of 2019 witnessed 19% shoppers buying online, the numbers went up by 22% in 2020. If you’re showcasing user-generated content (UGC) on your site to show shoppers how real people use your products, your site widgets should utilize self-contained code , asset optimization, and asynchronous loading like Pixlee’s do.

UGC 52

UGC Widget Retail Discount 52

Pixlee

SEPTEMBER 1, 2021

While the Black Friday sales of 2019 witnessed 19% shoppers buying online, the numbers went up by 22% in 2020. If you’re showcasing user-generated content (UGC) on your site to show shoppers how real people use your products, your site widgets should utilize self-contained code , asset optimization, and asynchronous loading like Pixlee’s do.

UGC 52

UGC Widget Retail Discount 52

Later

SEPTEMBER 28, 2020

A post shared by ???????? » »» _ (@danielle.donohue) on Sep 18, 2020 at 1:18pm PDT. This can be anything from an “Instagram vs. Reality” video, or a timelapse of you and your team working away before launch day. A post shared by Janelle Marie Lloyd (@waityouneedthis) on Sep 11, 2020 at 3:48pm PDT. View this post on Instagram.

Instagram 102

Instagram FAQ UGC YouTube 102

Pixlee

JANUARY 27, 2020

Editors note: At Pixlee, we feel that our team is our biggest strength. In this series, we’re featuring new team members on the Pixlee blog to share their journey to Pixlee, and their first impressions. Welcome Elena Patin as she joins our customer success team in our London office. This was how I discovered Pixlee!

UGC 61

UGC Construction B2B Team 61

Pixlee

AUGUST 17, 2020

These tactics present some key tone shifts you need to consider when crafting your social media strategy for success in 2020. shoes features top performing UGC of their products on their social media and on their website to create a cohesive social experience across the customer journey. Forget About Likes, but Understand Algorithms.

Social Media 96

Social Media Authentication UGC Communities 96

agora pulse

DECEMBER 13, 2018

In fact Global research firm Gartner predicts that chatbots will power 85% of customer service interactions by 2020. In fact it’s anticipated that 50% of all searches will be voice search by 2020. User-generated content (UGC) is content created by unpaid fans which businesses can use to promote themselves. Ask yourself this.

Social Media 132

Social Media UGC Adwords Influencer 132

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . UGC Best Practices #1: Be Original with Your UGC.

UGC 60

UGC Content Instagram Hashtag 60

Sprout Social

JULY 6, 2020

a McBride (@mcbridesisters) on Jun 10, 2020 at 5:03pm PDT. A post shared by Red Bay Coffee Roasters (@redbaycoffee) on Jun 13, 2020 at 5:52pm PDT. External representation of your internal team counts, too! A post shared by Esusu (@myesusu) on Jun 11, 2020 at 10:26am PDT. A post shared by Robin + Andre?a Still True!

Strategy 145

Strategy Social Media Organization Education 145

agora pulse

JULY 28, 2020

Did user-generated content (UGC) spark engaging conversations? Decide on the engagement metrics that matter most to your teams, such as comments or engaged users. Whether you want to generate more engagement, grow your audience, or meet other goals, you need to work toward key performance indicators (KPIs) that matter to your team.

Report 121

Report Data Social Media Content 121

Pixlee

AUGUST 16, 2021

Brands like Morphe upload UGC makeup tutorials with shoppable video: Shoppable videos allow people to get details and purchase items directly from the video they’re watching by just tapping on the product being presented. Pixlee can be used to help your brand employ the best practices and fully benefit from using UGC on TikTok. .

Trends 52

Trends UGC Authentication Instagram 52

Sprout Social

AUGUST 12, 2020

In 2018, Nike teamed up with conversational AI platform, Snaps, to create a Facebook Messenger Bot for its Air Jordan brand. But in order to keep that formula feeling fresh, the brand team makes regular use of the different video formats and functionalities available to them on social. — Nike (@Nike) June 12, 2020.

How To 133

How To Apparel Influencer YouTube 133

Hootsuite

JANUARY 12, 2022

Now, the team behind one of the most visited websites in the world has hopped on the short-form video bandwagon by creating YouTube Shorts. Initially launched in India on Sept 14th, 2020, and rolled out across the U.S. Since launching in 2005, YouTube has been home to countless video trends and many forms of entertainment.

YouTube 136

YouTube How To Authentication HootSuite 136

Social Media Strategies Summit

JANUARY 5, 2023

194 million in 2020). Smaller Social Teams Leveraging UGC Creators. User-generated content (UGC) has long been one of the most powerful tools in a social media marketer’s playbook. 93% of marketers agree consumers trust UGC more than content created by brands. View this post on Instagram.

Trends 297

Trends Social Media UGC Marketing 297

Later

OCTOBER 29, 2020

COMPETITION TIME We’ve teamed up with @foreo_uk to celebrate the launch of our NEW In The Glow How Exfoliating Tonic and give you the chance to win a SKIN-credible bundle worth over £200! A post shared by Soap & Glory (@soapandglory) on Oct 15, 2020 at 4:01am PDT. A post shared by BLUME (@blume) on Oct 26, 2020 at 9:03am PDT.

Social Media 62

Social Media Marketing Instagram Campaign 62

Hootsuite

JULY 4, 2022

Think about the content that works best on TikTok, then consider whether it’s something you and your team can deliver. Sioux Falls Fire Rescue located in South Dakota joined TikTok in February 2020 and has gained an incredible following of 178.7K Is the time and resource investment worth it? library #librarytiktok #booktok #lgbt ?

Questions 104

Questions Banking Insurance HootSuite 104

Buffer Social

JULY 16, 2018

alone in 2018 and $9 billion globally by 2020. Why UGC ( user generated content ) and influencer marketing are a few of our go-to Instagram marketing strategies. Here’s a fun fact, Millennials trust UGC 50% more than other types of media, so it makes sense that these images would work well for selling your product as well.

Instagram 75

Instagram Strategy Tips How To 75

Later

AUGUST 14, 2020

n (@tania_cervian) on Jul 16, 2020 at 11:22am PDT. A post shared by Sergey Filimonov (@sergefilimonov) on Jun 24, 2020 at 5:46am PDT. A post shared by Nicole Mason (@neekmason) on Aug 11, 2020 at 4:28pm PDT. A post shared by Monica Pronk | Photographer (@monicapronkphotography) on Aug 2, 2020 at 4:39pm PDT. grafagranada.

Instagram 64

Instagram Library Fashion Feed 64

Later

MARCH 30, 2020

12: 97% of 18-29 Year Olds are More Like To Shop From UGC. UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! A post shared by lululemon (@lululemon) on Mar 24, 2020 at 4:55pm PDT. Learn more at the link in bio.

Statistics 67

Statistics Social Media Marketing Instagram 67

Later

DECEMBER 18, 2020

is not only relevant in 2020, but allows them to niche down to a very specific audience (small business owners) who’ll relate to the emphasis on community. Let’s make it sweeter.” coupled with “Helping small business owners feel less alone.”

Instagram 52

Instagram How To URL Hashtag 52

Later

FEBRUARY 19, 2020

So it really is worth creating a hashtag strategy for your brand if you want to grow your account in 2020 and beyond! . Why You Need a Strong Instagram Hashtag Strategy in 2020. You can use them for community-building, sourcing user-generated content (UGC), running campaigns, researching your audience, and more! .

Hashtag 82

Hashtag Instagram UGC Comments 82

Later

DECEMBER 18, 2020

is not only relevant in 2020, but allows them to niche down to a very specific audience (small business owners) who’ll relate to the emphasis on community. Let’s make it sweeter.” coupled with “Helping small business owners feel less alone.”

Instagram 52

Instagram How To URL Hashtag 52

Ignite Social Media

APRIL 15, 2021

Last month, Pinterest hosted the first-ever Pinterest Presents summit for advertisers that included some promising news for the platform’s future, such as seeing a global audience growth of 40% year-over-year in 2020 for two unexpected demographics, Gen Z and men. That said, Pinterest shopping specifically grew 50% in the first half of 2020.

Strategy 203

Strategy Tips Upcoming Mobile 203

Likeable

DECEMBER 22, 2020

So, without further ado, here are our 10 favorites from ALL of 2020. In a campaign earlier this year, peanut butter company Jif teamed up with GIPHY to settle the debate over the pronunciation of GIF “once and for all.” The New Yorker cartoonist Jason Adam Katzenstein took to Instagram to live-draw the 2020 Academy Awards.

Brands 121

Brands Content Airlines UGC 121

Later

MAY 29, 2020

A post shared by Glossier (@glossier) on Mar 23, 2020 at 12:04pm PDT. A post shared by Paynter (@paynterjacket) on May 22, 2020 at 1:42am PDT. Lastly I have to say a heartfelt thank you to Image, who have given me so much support since that first article when I was 17 To my incredible team of 35 people (cheesy pictures included!)

Communities 78

Communities Instagram UGC How To 78

Later

MAY 29, 2020

A post shared by Glossier (@glossier) on Mar 23, 2020 at 12:04pm PDT. A post shared by Paynter (@paynterjacket) on May 22, 2020 at 1:42am PDT. Lastly I have to say a heartfelt thank you to Image, who have given me so much support since that first article when I was 17 To my incredible team of 35 people (cheesy pictures included!)

Communities 60

Communities Instagram UGC How To 60