Oktopost

APRIL 25, 2022

When you first join a company, you always want to make a profound impact. By leading his team with a data-oriented approach with a constant line of communication and real time reporting with his executives, he was able to get buy-in from leadership and 10X their social strategy. Episode Summary. Meet Dylan.

Data 118

Data Strategy How To Social Media Management 118

Later

NOVEMBER 13, 2019

Instagram aesthetic trends are constantly evolving — but what does 2020 hold for your feed? . Whether you’re a brand, business or influencer, we’re showcasing the best Instagram aesthetic trends and predictions you’ll want to know for 2020: . What Does the Future Hold for the Instagram Aesthetic in 2020: .

Instagram 85

Instagram Trends UGC Meme 85

Pixlee

JULY 22, 2020

The right social media tools in 2020 help improve your reach and engagement, but also create valuable moments of community and conversation. In 2020, those brand interactions are more important on social media than ever before. Social media tools help marketers and creators get the most out of social platforms. Social Email Campaigns.

Social Media 56

Social Media Tools UGC Curation 56

Later

JANUARY 22, 2020

Ready to get ahead of all the biggest graphic design trends in 2020? . This year we’ve teamed up with design app Over to share a roundup of all the hottest design trends heading your way on Instagram this year. . Graphic Design Trend #4: Authentic Imagery. Want to know more about where the Instagram aesthetic is headed in 2020?

Trends 81

Trends Instagram Library Film 81

Oktopost

SEPTEMBER 22, 2021

And if you’d like to join our marketing team, Oktopost is hiring! He has consulted for several Fortune 500 companies including General Electric and Abbott Laboratories and currently leads marketing operations at Amazon Web Services where he oversees the technology that supports thousands of marketers worldwide. Stay in the Loop.

B2B 123

B2B Marketing Apple Conference 123

Waxing UnLyrical

DECEMBER 4, 2018

But with the stratospheric rise of Instagram, influencer marketing is expected to become a $10 billion industry by 2020. Online influencers are successful, in large part, because they are genuine about themselves with their audience and they require authenticity in their interaction with brands. So, what is influencer marketing?

Influencer 193

Influencer Trends Marketing Real Estate 193

Sprout Social

AUGUST 11, 2020

From team news and trash talk and beyond, sports-related topics are almost always trending on Twitter. But sports teams on social media don’t trend or score engagement by accident. In this guide, we’ll highlight how social media and sports are evolving and what teams and athletes can do to adapt. Seasons put on hold.

Sports 135

Sports Engagement Social Media How To 135

Sprout Social

JANUARY 14, 2021

. — sheeta verma (@sheetaverma) November 30, 2020. — Tara Robertson (@taraerobertson) December 29, 2020. It's hard to rise and succeed when you're not taken seriously or brought into company decisions. — ella dawson (@brosandprose) June 18, 2020. — Miami Marlins (@Marlins) October 8, 2020.

Organization 96

Organization Meme Proposal Report 96

Sprout Social

JANUARY 27, 2021

But following a year of racial justice protests and more companies than ever taking a stand on social and political issues, brands are under pressure to get Black History Month 2021 right. — Cathia S Levite (@CSFrenchie) January 31, 2020. This is the Black community’s time to shine. 1/??????

Brands 129

Brands Authentication Communities Campaign 129

Sprout Social

SEPTEMBER 30, 2020

It’s also a great place to engage with consumers in an authentic way, humanizing your brand.”. — Ben & Jerry's (@benandjerrys) August 18, 2020. Companies such as Netflix have even set up a dedicated Twitter account to provide support. — Netflix CS (@Netflixhelps) August 7, 2020.

Twitter 141

Twitter Survey Trends Hashtag 141

Oktopost

DECEMBER 13, 2020

Historically, our sales teams would be attending trade shows bringing home dozens of marketing qualified leads. All the while remaining authentic, empathetic, and human with our content. . Lastly, encourage engagements with your sales team. Covid has been a huge transition for the B2B marketing world.

Construction 118

Construction Marketing Authentication B2B 118

Pam Moore

AUGUST 17, 2020

There are also more than 50 million companies setup on LinkedIn. At the time I was working at an enterprise technology company and was fascinated at using the platform to connect with industry leaders, colleagues as well as building community for our company. More than 50 million companies are setup on LinkedIn.

LinkedIn 78

LinkedIn Tips Brands Training 78

Pixlee

AUGUST 17, 2020

Unfortunately, many companies lose customers because they cling to outdated social media tactics. These tactics present some key tone shifts you need to consider when crafting your social media strategy for success in 2020. Embrace Diversity and Authenticity. A post shared by Airbnb (@airbnb) on Aug 13, 2020 at 4:20am PDT.

Social Media 96

Social Media Authentication UGC Communities 96

agora pulse

DECEMBER 17, 2019

As director of Contentworks Agency , I’m using December to plan for 2020 and make a commitment to improving and evolving my social media strategies. Get Authentic. Phony social media adverts and insincere video messaging leaves most Internet users cold and searching for authenticity. Embrace Facebook’s Demographic Shift.

Social Media 82

Social Media Authentication comScore Social Media Management 82

Sprout Social

NOVEMBER 30, 2021

Before 2020, online shopping was already on the rise. With the maturing of the influencer industry, the natural next step is for platforms to help influencers and companies sell to consumers. In 2020, AR was used often because consumers weren’t able to shop as easily in stores. In 2020, the 11.11 billion in 2022.

Trends 144

Trends Conversation Instagram Influencer 144

Sprout Social

FEBRUARY 21, 2022

Anyone who manages their company’s social media for a living operates every day in fear of being the one at the helm when the company Twitter account is hacked. But focusing on it is the number one way to avoid your company being in the headlines because criminals hacked your account and something terrible was posted.

Social Media 124

Social Media Pharmaceuticals Energy Policies 124

Sprout Social

MAY 18, 2020

For 2020, Sprout Sessions became a digital event that we could organize remotely, and we couldn’t be happier with the results! katiestucky) May 13, 2020. — Caitlin Ryan, APR (@caitrryan) May 13, 2020. — Johnny Ainsworth (@johnnyainsworth) May 13, 2020. So true, be of service right now as a social marketer.

Marketing 101

Marketing Skills Data Team 101

Hootsuite

OCTOBER 25, 2021

from 2020 to 2021 , an increase of 490 million humans. According to McKinsey, consumers — and especially Gen Z — value authenticity above all. The global ecommerce market grew 25% in 2020 compared to 2019, driven by necessity as stores and services had to close in most countries. This works for all companies, not only fashion.

Social Media 142

Social Media Meme HootSuite Influencer 142

Hootsuite

JANUARY 13, 2022

For example, photos of employees packing or making up orders or a video of your team talking about why they love working for your company. This behind-the-scenes content helps establish brand identity and works across social and ads to showcase authenticity. Takes authenticity to the next level. And with consumers 2.4

UGC 145

UGC Content HootSuite Authentication 145

Sprout Social

APRIL 21, 2020

But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes. — Shedd Aquarium (@shedd_aquarium) March 16, 2020. — Hot Pockets (@hotpockets) April 13, 2020. pic.twitter.com/VdxN3oQAfe.

How To 124

How To Social Media Management Metrics Team 124

Sprout Social

JULY 30, 2020

While nearly everything came to a halt in early 2020, social media never slowed down. The events of 2020, however, created a tipping point. Retail is an industry that has faced major disruptions during 2020 like store closures, production plant shutdowns and drops in sales. Social is an essential tool for essential businesses.

Retail 122

Retail Groups Groups Social Media 122

Sprout Social

JULY 6, 2020

People expect the companies they shop with and the organizations they support to take a stand—in fact, 70% of U.S. To do that successfully, we need to focus on both internal and external steps to ensure the efforts are authentic, sustainable and helpful. a McBride (@mcbridesisters) on Jun 10, 2020 at 5:03pm PDT. Still True!

Strategy 145

Strategy Social Media Organization Education 145

Sprout Social

JULY 28, 2021

For a software company, that means when they’re not using your product. Like any structure, your brand “home” needs a strong foundation to build upon—one clear, easily understood phrase that anyone in your company can use to make sure the decisions they make or the work they execute is “on brand.” The honest answer was “not really.”.

Brands 126

Brands Team Industry Research 126

Hootsuite

FEBRUARY 1, 2022

The company currently dominates online game streaming with over 72% of the market share in terms of viewership, beating out intense competition from YouTube Gaming and Facebook Gaming. Want to diversify your company ad budget and try a new channel? For example, to increase awareness of the 2020 U.S. Work with the right streamer.

Marketing 102

Marketing Authentication Template Templates 102

Social Media Strategies Summit

OCTOBER 14, 2021

According to research from Monday.com , almost 98% of marketing teams have changed their strategies in response to the pandemic. Caleb previously worked in the private sector at Edelman and Bain & Company and was the lead digital strategist for President Obama’s political advocacy group, OFA.

Authentication 222

Authentication Brands Team Issues 222

Sprout Social

JULY 7, 2020

Throughout 2020, brands have been challenged to maintain their social media presence as audiences invest their attention into major social movements and changes to their way of life. — Barack Obama (@BarackObama) June 1, 2020. — Dr. Erin L Thomas (@ErinLThomasPhD) June 7, 2020. We needed you.

Brands 119

Brands Survey Microsoft Issues 119

Pixlee

AUGUST 10, 2020

TikTok marketing is one of the top new tactics for video-obsessed marketers to try in 2020. TikTok is a video-exclusive platform, and marketing on TikTok means authentic, relatable videos – regardless of your budget. Tapping into this saves time and helps your brand feel more authentic.

Video 98

Video Marketing UGC Hashtag 98

Sprout Social

JULY 12, 2022

Well, because the odds of something similar happening to your company are pretty high. Yet, fewer than half said their companies were prepared to respond quickly to a crisis. Yet, fewer than half said their companies were prepared to respond quickly to a crisis. Stock prices (for public companies). Sales and revenue.

Examples 111

Examples Brands Sentiment Reputation 111

Sprout Social

DECEMBER 9, 2020

This will help you understand what audiences are discussing authentically, and not just what they have to say when they @mention you or use a campaign hashtag. Wendy’s boldly jumped in on the trend by having team members play the game and stream it. — Wendy's (@Wendys) October 15, 2020. So did Mercedes-Benz.

Trends 126

Trends Hashtag Meme Sports 126

Later

JUNE 12, 2020

Twitter and Square CEO, Jack Dorsey was one of the first to announce that his companies will be honoring Juneteenth as a company holiday from now on, in efforts to help instill a sense of pride in his employees. Both Twitter and Square are making #Juneteenth (June 19th) a company holiday in the US, forevermore. juneteenth.

Social Media 106

Social Media Brands Creative Commons Education 106

Sprout Social

OCTOBER 5, 2021

We need some skepticism to keep businesses accountable , transparent and authentic. Posting a Tweet that gives a vague indication that your company is committed to “doing the work” isn’t going to cut it. Patagonia’s transparency on social crystalizes where they stand on issues that their company and consumers care about.

Brands 110

Brands Marketing Apparel Issues 110

Pixlee

DECEMBER 10, 2020

Join us in giving her a warm welcome to the team! I started this journey with Olapic, however, the mandate for the team changed shortly after I joined and I realized that I wouldn’t be able to accomplish what I had hoped with the role I had taken there. A Look-Back. Here In The Now. This is the track Pixlee is on.

UGC 80

UGC SMS Mobile Industry 80

Sprout Social

OCTOBER 11, 2022

When forming your approach to moderation ask yourself: what is the balance of authenticity and remaining true to your brand identity? If you’re unsure when you should or shouldn’t be involved, you may want to consult your company’s legal team to assess when a response is needed vs. not needed. If no, consider pressing pause.

Eventful 114

Eventful Social Media How To Sports 114

agora pulse

JANUARY 3, 2020

To help you, check out my best agency director hacks to grow your Twitter profile in 2020, and find out why making your mark in the Twittersphere is as important as ever. When fine-tuning your marketing strategy for the year ahead, knowing the stats for 2020 is a must. But first, why you need to grow your Twitter profile?

Twitter 129

Twitter Tips Influencer Hashtag 129

Sprout Social

MARCH 21, 2022

In 2020, Instagram introduced Guides as “…a way to more easily discover recommendations, tips and other content from your favorite creators, public figures, organizations and publishers on Instagram.”. Indiana University’s Guide, Hoosier Hype Team , introduces you to the university’s 2020-2021 ambassadors. Sprout Social.

Examples 103

Examples Instagram How To Curation 103

Sprout Social

MAY 19, 2021

Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. Social media interaction is an umbrella term that encompasses all the two-way conversations and touchpoints that occur between companies and consumers. But first, let’s cover some basics. They Like posts.

Engagement 136

Engagement Brands Review Influencer 136

Sprout Social

SEPTEMBER 21, 2020

And while the app has evolved over the past 8 years, the company’s main focus remains the same: giving creators the tools, spaces and connections to express themselves authentically. — VSCO (@vsco) June 4, 2020. — VSCO (@vsco) August 7, 2020. Campaign Analysis. Just like in photography, this takes a keen eye.

Issues 136

Issues Survey Campaign Authentication 136