Oktopost

OCTOBER 9, 2018

In a few hours, you’re expected to write compelling messages, brief your designer on the right visual direction, as well as identify powerful hashtags for driving engagement. With 2019 just around the corner, adopting the right set of social media tools could drastically simplify your day-to-day and […].

Social Media 122

Social Media Tools B2B Social Media Management 122

Oktopost

MAY 23, 2022

Helen Hauck on employee advocacy, personal branding, and humanizing B2B. These questions and more answered this week on Behind the Post with Helen Hauck , Global Social Media Engagement Manager at IFS. Leveraging employee advocacy to increase your engagement and humanize B2B brands. Episode Summary. Meet Helen.

B2B 62

B2B Social Media Management Apple Authentication 62

Webbiquity SMM

NOVEMBER 8, 2022

Case Studies : These are the B2B equivalent of product reviews. They often have a highly engaged fan base. Business to consumer (B2C) and B2B influencer marketing can both be effective, but work differently. Over 95% of consumers say they frequently or always check reviews before making a purchase (Spiegel, 2019).

comScore 299

comScore Marketing Case Study Review 299

yMarketingMatters

APRIL 10, 2019

Important note before I continue: “Consumer” applies to both B2C and B2B industry. After all, when you boil any business down to its most essential element it is about getting consumers (B2B or B2C) to purchase the product or service that you are offering. At the end of the day, EVERYONE is a consumer! You are talking to people.

B2B 178

B2B Loyalty Conversation Buy 178

Oktopost

AUGUST 26, 2019

So, why are B2B marketers lagging behind? One obvious answer is that traditionally, B2B marketers are, well, traditional. For most traditionalists, video doesn’t work for for B2B marketing for two reasons. However, 2019 decision makers are no different than you or I or anyone else. About Video Marketing.

B2B 111

B2B Video Strategy Marketing 111

Later

JANUARY 6, 2019

Scheduling your Instagram posts for optimized times is proven to help you reach more followers and get more engagement on your posts. As a result, if you want to beat the Instagram algorithm in 2019, you need to optimize your posting time for when the majority of your followers are online. The best part?

Instagram 111

Instagram Press Release Analytics Activities 111

Proactive Report

DECEMBER 6, 2018

In this week’s post about the three content rends for 2019, I highlighted the need for more visuals and video, but I didn’t mention animation. ” Video stories have been working well and providing a good return on investment for B2B businesses because stories evoke emotions and increase engagement.

Video 58

Video Trends B2B Marketing 58

Sprout Social

MAY 10, 2019

On top of that, the rise of video content through other networks’ newer features like IGTV and Facebook Live has led to an overall increase in mobile video engagement. 46% of B2B buyers purchase something after watching video. Currently, Smart Insights and Clutch rank YouTube as the 4 th most valuable social channel for B2B marketers.

YouTube 111

YouTube Strategy B2B Marketing 111

Oktopost

SEPTEMBER 18, 2018

We’ve all heard the numbers: video is expected to make up more than 80% of all web traffic by 2019. From Instagram Stories to Facebook Live, more and more B2B marketing professionals are realizing the potential of social video in driving greater audience engagement, higher conversion rates, and more revenue.

Social Networking 123

Social Networking Video B2B How To 123

Pam Moore

NOVEMBER 19, 2018

Did you know of the highest performing B2B content marketers, 90% say they prioritize their target audience's informational needs ahead of sales and promotional messages from their own companies. If not, you should if you want to succeed with content marketing in 2019. Don't give up yet though. Give us a shout and let's get to work!

ROI 60

ROI Content Training Statistics 60

Pam Moore

NOVEMBER 19, 2018

Did you know of the highest performing B2B content marketers, 90% say they prioritize their target audience's informational needs ahead of sales and promotional messages from their own companies. If not, you should if you want to succeed with content marketing in 2019. Don't give up yet though. SoundCloud.

ROI 60

ROI Content Training Template 60

Oktopost

MARCH 2, 2020

Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. But, that’s consumers not B2B. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing. Content marketing is one of the leading strategies for B2B today.

B2B 136

B2B Marketing Construction Committee 136

Ignite Social Media

DECEMBER 9, 2019

We received this honor in 2019 and were thrilled to be included for 2020, as well! Each year, Chief Marketer unveils an exclusive list of the top 200 brand engagement and experience agencies serving the United States. We are proud to announce that Ignite Social Media has been named a top marketing agency of 2020 by Chief Marketer.

List 78

List RFP Social Media Marketing 78

agora pulse

JANUARY 3, 2020

Getting engagement on Twitter can be tough. Used by celebrities, politicians, and marketers alike, Twitter is the place to increase engagement and spread brand awareness. 75% of B2B businesses market their products and services on Twitter. million App Store downloads in Q1 2019 (a year-on-year increase of 3.6%).

Twitter 129

Twitter Tips Influencer Hashtag 129

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. By creating engaging, informational, and relevant content.

Reputation 59

Reputation Brands Construction How To 59

Oktopost

APRIL 11, 2022

B2B, despite what many believe, moves at a fast pace. In this article, we’ll explain how B2B brands can use social listening to complete a comprehensive competitive analysis. While small businesses don’t have the resources of larger companies, you should still be able to learn a lot from their social media engagement.

Analysis 118

Analysis Price Influencer Sentiment 118

Sprout Social

JUNE 13, 2023

The customers I speak to daily, especially those in the B2B space, are always concerned about proving their return on investment for social media. There are no impulse buys in the B2B SaaS industry and quantifying the impact of social media within the buyer’s journey is not always straightforward.

Atlassian 102

Atlassian ROI Social Media Collaboration 102

Social Media Strategies Summit

OCTOBER 21, 2021

Between August 2019 and August 2020, the number of CEOs present on at least one platform rose from 54% to 62%, per research from Influential Executive. Not just that, but she’s also genuinely engaging and funny, which means you can easily forgive her for slipping in the occasional promotional tweet. Danielle Morrill. Brian Scudamore.

Social Media 212

Social Media Startup LinkedIn Telecommunications 212

Oktopost

APRIL 9, 2019

Updated in April, 2019. Especially on social media, which is uncharted territory for many B2B brands, it’s going to be increasingly important for agencies to show exactly how a presence on social networks will yield clicks, conversations, and conversions. Results are what impress B2B marketing clients.

Report 95

Report Social Media B2B How To 95

Oktopost

MARCH 31, 2021

Google found that 70% of B2B buyers and researchers increased their online video use. 71% of B2B marketers said they used video content in their strategy. Video marketing will be a cornerstone of an effective B2B marketing strategy in 2021 — here’s how to do it right. Source: ImpactPlus. Why Video Marketing. Social Video.

Video 69

Video Marketing B2B Eventful 69

Pam Moore

JUNE 23, 2019

I speak and train all over the globe in both b2b and b2c markets. It's not about your suit, your shoes, the revenue you make from the speaking engagement or how many people tweet about your content. Take a look at how they are personally engaging with the attendees and join the conversation if it feels right.

Hosting 90

Hosting Eventful Tips Training 90

Pam Moore

JUNE 23, 2019

I speak and train all over the globe in both b2b and b2c markets. It's not about your suit, your shoes, the revenue you make from the speaking engagement or how many people tweet about your content. Take a look at how they are personally engaging with the attendees and join the conversation if it feels right.

Eventful 90

Eventful Tips Training Authentication 90

Buffer Social

JUNE 13, 2019

The “standard” way to post to Instagram with your very best pictures of your very best self is no longer the only way to get engagement. Having seen memes pop up across social media before, we’ve found there to be a few defining characteristics of what makes this type of social media content so engaging. tikatheiggy.

Meme 75

Meme Instagram Feed Feedly 75

Convince & Convert

DECEMBER 19, 2014

Because they’re setting the standard for how people expect to interact going forward…The standard for engagement is not being set by your prior relationship with that customer.”. Bloomberg published an article estimating digital ad spending will match TV spending in 2019! Holy Social! The Big Two: Julie Hopkins.

Social Media 131

Social Media B2B Research Groups 131

Sprout Social

JULY 31, 2019

Best times to post on social media for 2019. A complete calendar of hashtag holidays for 2019. In addition to creating new content for your social, you can engage with incoming messages in Sprout’s Smart Inbox, which pulls together incoming content from Twitter, Instagram, Facebook and LinkedIn. Related Articles.

Team 83

Team Notification Report Metrics 83

Sprout Social

NOVEMBER 21, 2019

In fact, 52% of B2B marketers note that rich and reliable customer insights are key to becoming a market leader. The same applies to B2B brands looking to keep tabs on who’s running industry-related ads and ranking for keyword terms too. Maybe you’re able to emphasize a lower price point. Who’s running ads related to your business?

Research 98

Research How To Marketing Price 98

Unmetric

JUNE 11, 2019

Updated for 2019! This means creating more engaging content, getting more certainty around your social strategy and automating those tedious tasks like reporting. You can dissect which type of your posts on social garner more engagement and at what time. Pricing: $400 per month. G2Crowd Rating: 3.5. G2Crowd Rating: 4.5.

Analytics 125

Analytics Tools Social Media Curation 125

Pam Moore

AUGUST 7, 2018

We work in both B2B and B2c and have found the challenges though different are often the same. How to get your social media in order now so you can rock results in 2019! Our agency works with brands across the globe, from startups to large enterprise brands. Social media is not rocket science. Webinar Details: . Time: 2pm et.

Social Media 149

Social Media Training Startup Social Networking 149

Convince & Convert

DECEMBER 19, 2014

Because they’re setting the standard for how people expect to interact going forward…The standard for engagement is not being set by your prior relationship with that customer.”. Bloomberg published an article estimating digital ad spending will match TV spending in 2019! Holy Social! The Big Two: Julie Hopkins.

Social Media 95

Social Media B2B Research Groups 95

Sprout Social

APRIL 15, 2020

Now may not be the time to close sales, but it is a great time to build relationships and engage with your followers. In Sprout’s 2019 #BrandsGetReal survey , we found that 91% of people believe in social’s power to connect people. providing factual, helpful information. bridging our cultural polarization.

Strategy 143

Strategy Metrics Hubspot Retail 143

Later

MAY 27, 2020

A post shared by Waves Social Podcast (@wavessocial) on Oct 30, 2019 at 3:37pm PDT. How do I want to engage with them? How do I want them to engage with me? A post shared by Arcade Studios (@helloarcade) on Mar 28, 2019 at 3:07pm PDT. A post shared by Waves Social Podcast (@wavessocial) on Nov 19, 2019 at 12:53pm PST.

Instagram 84

Instagram How To Feed Feedly 84

Oktopost

MAY 26, 2020

But social media is where your audience is, and it’s where they want to engage with you. Moreover, engagement with consumers on social media can be unpredictable and very different from in-person interaction. Shareworks by Morgan Stanley (@Shareworks) August 17, 2019. Fintech companies are certainly bringing the content.

Social Media 141

Social Media Banking Marketing Mobile 141

Keyhole.co

MARCH 4, 2023

Noticing the impact an influencer campaign has had in terms of brand visibility is easy: all you need to do is monitor your traffic, engagement, and follower count 24 hours after an influencer has published new content (about your brand, obviously). Find relevant influencers that are already engaging with your brand 3.

ROI 52

ROI Influencer Marketing Campaign 52

Hootsuite

MAY 16, 2022

However, don’t think you need to stick to typical work hours if you’re advertising B2B. Your quality, engagement, and conversion rankings. Engagement ranking : How many people saw your ad versus took some type of action on it, and how that compares to other advertisers. That was 23% lower than April 2019. Your location.

Cost 94

Cost CPC Facebook HootSuite 94

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more. Why use social media for B2B marketing. Wondering if B2B social media marketing is right for your business?

B2B 98

B2B Social Media Tools Tips 98

OnlineRockersHub Marketing Blog

FEBRUARY 10, 2020

Without requiring a huge budget, they can increase engagement rates, drive clicks , and even search rankings by bringing your services in the spotlight. 71% of B2B buyers read an average of 3-5 blog posts about a product/service before buying it (Source: Demand Gen ). Are you looking for generating content for affiliate marketing?

Affiliate marketing 81

Affiliate marketing Content Marketing Collaboration 81

Sprout Social

MARCH 24, 2020

What engages your community? Start with the following: Which platforms are you struggling with in terms of engagement or growth? Strengths: “We have a variety of successful Facebook posts which can be converted to ads; our Facebook community has been consistently engaged over the past three months.” What happened?

Analysis 88

Analysis Social Media ROI How To 88