Socialmedia.biz

JUNE 8, 2018

As you update your Pinterest strategy, be sure to study what types of pins create the highest levels of engagement. Business activity on Instagram has increased for one reason: Engagement. Meanwhile, tried and true tactics such as hashtag optimization and social engagement will become essential in the pursuit of organic traffic.

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Social Media Review Skills Advertising 74

yMarketingMatters

JUNE 10, 2019

Video consumption on Instagram increased 80% year over year from 2018). Posting videos—Live, as a Story, or IGTV—will also increase the time your audience spends on each post…leads to increased engagement. Write compelling captions to drive engagement. Use hashtags well. People watch videos. Instagram likes videos!

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Tips HootSuite Notification Hashtag 130

Laurel Papworth

JULY 23, 2018

AUGUST 27TH-29TH 2018 SOCIAL MEDIA WORKSHOP, SYDNEY Australia. Wants more engagement on their sites including setting up a Conversation Diary with correct hashtags and times to post specific content. Is developing Crisis Communications Plans, around negative criticism, trolls and hostile feedback from community engagement.

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Training Social Media Press Release Exercises 40

yMarketingMatters

JUNE 10, 2019

Video consumption on Instagram increased 80% year over year from 2018). Posting videos—Live, as a Story, or IGTV—will also increase the time your audience spends on each post…leads to increased engagement. Write compelling captions to drive engagement. Use hashtags well. People watch videos. Instagram likes videos!

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Tips HootSuite Notification Hashtag 100

Pixlee

APRIL 27, 2020

Here are some key tips to keeping your audience interested and engaged: Set expectations. An EventTrack 2018 survey observed that 85% of users are likely to buy a product after participating in an event. Opportunity: Driving Engagement on Other Platforms. Challenge: Measuring and Optimizing the Engagement. Digital to Win.

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Eventful Engagement Brands Crowdsourcing 61

Pixlee

AUGUST 10, 2020

Sure, you might have to spend some time sifting through content that features or mentions your brand, (typically by searching for hashtags that are related to your company) but other than that, there’s no filming or trying to create the perfect clip. You can also link to your brand’s landing page or create a hashtag social media contest.

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Video Marketing UGC Hashtag 98

Unmetric

APRIL 2, 2019

Each day, we trawl through brand posts and feature the most engaging post by a brand on our social handles. While these posts are well-received on Facebook , only a small number of people engage on Twitter. To win the Top Social Artist Award in 2017, fans had to vote for BTS by using the hashtag #BTSBBMMAs.

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Social Media Brands Marketing Tourism 97

Oktopost

FEBRUARY 3, 2020

While Instagram has been around since 2010, it’s only recently evolved as a platform to fuel engagement through building rapport and reach future audiences who will one day become B2B decision-makers. Tip #3: Post Meaningful & Engaging Content. Tip #4: Use Hashtags. Instagram videos and photos are categorized by hashtags.

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B2B Instagram Hashtag Meme 124

Sprout Social

JULY 12, 2022

Aldi launched a cadre of Tweets using the new hashtag #FreeCuthbert, which trended at number one on Twitter within hours. Lesson for brands: Engage your audience and use social to your advantage. KFC’s UK chicken shortage (2018). — KFC UK (@KFC_UKI) February 26, 2018. Tide navigates the Tide Pod challenge (2018).

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Examples Brands Sentiment Reputation 111

Jason Yormark

AUGUST 2, 2018

By now, most small business owners are well aware that using the social media can be crucial for getting your message out to the masses, and for engaging with your target audience to promote brand recognition and loyalty. Facebook posts without hashtags out-perform posts with hashtags. billion users who login on a daily basis.

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Small Business Tips Facebook Hashtag 128

Social Media Strategies Summit

OCTOBER 3, 2019

TikTok was also downloaded 1 billion times in 2018 , eclipsing Instagram’s 444 million downloads. In the past year, TikTok has tested and launched advertising options including in-feed native video ads, brand takeovers, hashtag challenges, and more. 2 Uniqlo Engages Fans Desire for Diversity & Creativity.

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Brands Meme Hashtag Campaign 114

SocMed Sean

FEBRUARY 10, 2022

As of 2018, 71% of US businesses reported they use Instagram for marketing. The same study also found that 70% of Instagram hashtags are branded. In addition, over 80% of companies view engagement on the platform as their most important metric. In its inception, however, the platform offered little in terms of engagement.

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Instagram Strategy Marketing Metrics 162

Sprout Social

OCTOBER 16, 2018

A post shared by Sephora (@sephora) on Oct 7, 2018 at 5:06pm PDT. Rabid, engaged followers that are more than happy to spend. Such how-tos provide an engaging medium to show off products in action. A post shared by oVertone (@overtonecolor) on Aug 17, 2018 at 3:16pm PDT. What more could a brand want?

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Industry Social Media Hashtag Instagram 102

Sprout Social

NOVEMBER 21, 2016

Ignored by traditional calendars these hashtag holidays are celebrated ad nauseum on social media. To help your team plan its 2017 social content strategy , We’ve cherry-picked a combination of generally celebrated, industry-specific and lesser known hashtag holidays and compiled them into a downloadable calendar below: Download.

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Hashtag Eventful Survey Report 40

Social Media Strategies Summit

MARCH 25, 2021

Instead, the pre-release was timed to coincide with the 2018 NBA All-Star game. Many of its Instagram posts incorporate the hashtag #TapToShop, signaling that featured products can be bought directly within the app. According to HootSuite, the average engagement rate for Facebook video posts is 0.26%. Image Source: TechCrunch ).

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Examples Retail Instagram Buy 221

agora pulse

APRIL 11, 2018

” That seems sooooo Early 2018 now. What this means for users: If you began using a third party tool for the first time after April 4, 2018, you will not be able to manage the private messages (PMs) you receive on your Facebook Pages. Remember when we social media marketers freaked out over the “ Facebook apocalypse ?”

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API Instagram Facebook Hashtag 119

agora pulse

APRIL 11, 2018

” That seems sooooo Early 2018 now. What this means for users: If you began using a third party tool for the first time after April 4, 2018, you will not be able to manage the private messages (PMs) you receive on your Facebook Pages. Remember when we social media marketers freaked out over the “ Facebook apocalypse ?”

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API Instagram Facebook Hashtag 119

Ignite Social Media

NOVEMBER 18, 2020

Parler is a twitter-style social media platform that was launched by John Matze and Jared Thomson in 2018. Users can follow other users and engage with public figures and news sources. Users are able to comment on posts, ‘vote’ (which is similar to a like), ‘echo’ (which is similar to a retweet) or search for hashtags.

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Social Media Brands Badge Guidelines 172

Social Media Strategies Summit

APRIL 8, 2021

As a quick aside, it’s worth pointing out this isn’t Facebook’s first TikTok-inspired rodeo – it rolled out the ill-fated Lasso in late 2018, only to kill it off in July 2020 due to lack of uptake. Add a video caption and include relevant hashtags. Change the cover (thumbnail) image. Tag friends or collaborators. Example: Red Bull.

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Instagram Brands Real Estate Remix 233

Sprout Social

OCTOBER 23, 2018

In Summer 2018, Instagram finally smashed the 1 billion users milestone. Read on to learn strategies for engaging audiences & bringing in organic followers. Ultimately, if you want people to like, follow and engage with you, then you’re going to need content that appeals to them. Engage with your audience.

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Buy Instagram How To Geotagging 111

Jason Yormark

AUGUST 2, 2018

By now, most small business owners are well aware that using the social media can be crucial for getting your message out to the masses, and for engaging with your target audience to promote brand recognition and loyalty. Facebook posts without hashtags out-perform posts with hashtags. billion users who login on a daily basis.

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Small Business Tips Facebook Hashtag 100

Waxing UnLyrical

MAY 13, 2019

2018 SBA reports show there are 30.2 If you run a local green food outfit, you can find and follow big food related industry players or regulators, connect, engage and interact with their posts. You want to hear in real time every time your brand, tracked keywords or hashtags are mentioned or used. Create Alerts, Track Mentions.

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Small Business Pharmaceuticals HootSuite Startup 216

Ignite Social Media

OCTOBER 13, 2020

The majority of their followers are parents who actively engage with the brand for their family-friendly content – which this was anything but. As one angry follower pointed out, a quick click on the #SendNoods hashtag on Instagram quickly brings you to a slew of inappropriate and sexual images. Inappropriate Content. Unoriginal.

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Campaign Brands Press Release UGC 106

agora pulse

DECEMBER 11, 2018

Now, on December 11, 2018, we face a couple of changes again, including the one holdover from April. Deactivated” means one of two things: You can continue to use your personal profile as is — but you must post and engage with it natively through the Instagram app. Heads up: It’s not that bad.). I’m all for that.

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API Instagram Hashtag Notification 102

Social Media Strategies Summit

SEPTEMBER 23, 2022

Marketers love the short-form video platform because it generates far higher organic engagement than other platforms. According to RivalIQ , the top-performing schools on TikTok see a median engagement rate (by view) of 6.7%. Che La Luna – Louis Prima with Sam Butera & The Witnesses. University of Kentucky. Baylor University.

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Education Examples Content Nielsen 162

Webbiquity SMM

DECEMBER 12, 2018

As of June 2018, 4.2 Engaging in social listening means going one step further than merely maintaining the presence of your brand on social media. You should be watching not just for @ or hashtag mentions, but to all instances where somebody drops the name of your company or product in conversations, on blogs, news websites.

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Trends Marketing Influencer B2B 166

Sprout Social

MAY 2, 2018

But it’s 2018 and more likely than not, your audience is on social. A post shared by Jacaranda Smiles (@jacarandasmilesfl) on Apr 30, 2018 at 8:00am PDT. A post shared by Your Daily Dose Of Dentistry (@about_dentistry) on Apr 30, 2018 at 4:12am PDT. — Collins Bay Dental (@collinbaydental) April 30, 2018.

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Social Media Marketing Industry Instagram 111

Sprout Social

DECEMBER 10, 2018

The end result of these tactics is more traffic and long-term engagement for your Instagram posts. A post shared by Starbucks Coffee ☕ (@starbucks) on Nov 14, 2018 at 8:58am PST. There’s also the fact that optimization varies from platform to platform when it comes descriptions and hashtags. CaramelBruleeLatte.

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Instagram Hashtag Embedding Feed 101

Sprout Social

APRIL 14, 2021

in summer 2018, TikTok has generated six billion lifetime downloads in app stores and hit 689 million users worldwide, with no plateau in sight. There are more than 84 billion views (and counting) on TikToks with the hashtag #LearnOnTikTok. Videos with the hashtag #YasClean have garnered over 6.5 million on Instagram.

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Trends Influencer Strategy Hashtag 145

Sprout Social

NOVEMBER 26, 2018

If you’re trying to master the social media marketing basics of hashtags, tagging and social media etiquette, look no further. 🙃 — Halo Top (@HaloTopCreamery) October 15, 2018. Bonus points if it’s a Superdawg ☝️🏈😄 Posted by Superdawg on Sunday, October 7, 2018.

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Social Media Marketing URL Hashtag 105

Unmetric

AUGUST 17, 2018

The brand has seen good engagement on digital platforms especially capitalizing on the IPL frenzy. The brand added over 2 million fans on Facebook since the beginning of 2018, suggesting their aggressive growth on the platform. The highlights indicate brand posts that saw higher engagement than usual. The IPL Campaigns.

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Campaign Hashtag Twitter Publishing 60

Later

FEBRUARY 16, 2021

2: Play Digital’s Engaging Bathtub Challenge. Stanworth created a unique hashtag , posted a selfie, and then tagged influencers like The Birds Papaya in the post, challenging them to create their own. Gamification on social media is a great way to increase brand awareness, engagement, and reach.

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Campaign Social Media Brands Apparel 91

agora pulse

OCTOBER 10, 2019

Holiday retail sales passed the $1 trillion mark in 2018. 73% more people used Instagram for holiday deals in 2018 compared to 2017. For example, Costa Coffee gave us all the holiday feels in 2018 with its Instagram images using hashtag #wishuponacosta to unify posts. Remember your contest hashtags. HolidaySavings.

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Instagram Tips Hashtag Discount 90

agora pulse

OCTOBER 10, 2019

Holiday retail sales passed the $1 trillion mark in 2018. 73% more people used Instagram for holiday deals in 2018 compared to 2017. For example, Costa Coffee gave us all the holiday feels in 2018 with its Instagram images using hashtag #wishuponacosta to unify posts. Remember your contest hashtags.

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Instagram Hashtag Discount Retail 91

Social Media Strategies Summit

OCTOBER 24, 2018

According to a 2018 industry report by Social Media Examiner , 87% of all marketers indicated that their social media efforts generated more exposure for their businesses and 78% reported increased traffic to sites. A list of your most engaged followers. Calculation of your engagement rate. And what is their engagement rate?

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Social Media Strategy Guidelines Template 113

Social Media Strategies Summit

SEPTEMBER 18, 2023

The engagements were really telling,” Abbey explains. Hosting Larger-Scale Events SEA’s first large-scale influencer event promoted the 2018 holiday travel season and showcased the airport’s range of retailers and restaurants. She didn’t incentivize these influencers with gifts or special access.

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Influencer Travel Retail UGC 130

Sprout Social

JULY 31, 2018

Are you aiming for more engagement on social channels or higher traffic to your brand website? Engagement rate. Check Your Hashtag Metrics. It’s hard to ignore the power of hashtags. When influencers post to millions of followers, their hashtags might show up as trending. New website visitors. Video views.

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Influencer Instagram Hashtag How To 77