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2017 Social Media Trends Check-In

Ignite Social Media

The social media industry changes rapidly and if you don’t keep up with the latest trends, you may be left in the dust by your competitors. At the start of the year, we wrote about the four trends social media marketers should expect in 2017. Here’s an update on social media trends to bring you up to speed.

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How to be Twitterific, 10 Years Later — What Do the Experts Think Today?

Webbiquity SMM

The downfall in the value of Twitter for B2B marketing began in the 2016-2017 timeframe. He was offered lots of advice to help reverse course: Three Things Twitter Needs to Thrive (August 2017) Three Things Twitter’s Marketing Team Needs to Do (November 2018) Despite Missteps, Twitter Reports Strong 2Q Performance What’s Next?

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Influencer marketing goes mainstream

Sherrilynne Starkie

The study focused on Instagram and #ad hashtag used by most influencers when its a paid-for post. In 2017, Instagrammers used the tag more than 1.5 Instagram influencer marketing. million times. New guidelines from the Federal Trade Commission which require full disclosure of commercial relationships are driving this trend.

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Energize Your Social Media Agency: Ideas for Experienced Social Media Managers

agora pulse

You’ve had your social media marketing agency for a while. Check out our tips for experienced social media managers who want to energize their agencies. Recently I published a detailed guide on How to Start a Social Media Marketing Agency: Step by Step. But now, it needs a little power boost.

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2017 Social Media Mid-Year Recap

Ignite Social Media

It is hard to believe we are already over halfway through 2017. At this point in the year, it is a good time to evaluate key changes in social to date before we look ahead. We will take a look at the current state of some of the major social networks in this mid-year recap. Did any of these trends surprise you?

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Do “For You Page” Hashtags Actually Work on TikTok?

Hootsuite

You’ve probably seen your favorite TikTok creators throwing around hashtags like #fyp #foryou, and #fyp?. Hypothesis: “For You Page” hashtags don’t necessarily help you get on the For You Page. It’s a common sight out there in the wild wild west that is TikTok: hashtags begging the algorithm to put a video onto the For You Page.

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Secret Social Media Engagement Hacks You Shouldn’t Be Without

agora pulse

In this article I’m going to show you some secret social media engagement hacks that will work if you have zero budget, a low fan count, and a marketing team of … just you! Higher social media engagement equals more clickthroughs, more web traffic, more fans and more purchases so it’s something we all want.