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2017 Social Media Trends Check-In

Ignite Social Media

At the start of the year, we wrote about the four trends social media marketers should expect in 2017. That means you’ll have better access to the most pertinent daily news, important voices, and influencers, all based on your professional industry and interests. Here’s an update on social media trends to bring you up to speed.

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47 Social Media Statistics to Bookmark for 2017

Sprout Social

Here’ are the 47 most essential social media statistics for 2017 and beyond (Click below to jump to each section): Instagram Statistics. Instagram posts using at least one hashtag receive 12.6% Nearly a fourth of social media influencers believe Instagram is the top avenue for influencer marketing strategies.

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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. Event marketers in particular have been an active segment: virtually every live event, from 90-minute presentations to week-long conferences, now has its own hashtag. Case in Point: Event Marketing.

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FTC Cracks Down on Instagram, Twitter Starts to Grow | Social You Should Know

Ignite Social Media

, letters were sent to over 90 Instagram influencers warning them to stop hiding from followers the fact that their posts were sponsored by brands. For starters, disclosures must be clearly visible in the mobile feed without requiring the user to click “read more.” Twitter Is Finally Growing Again, Sort Of.

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8 Key Steps for a Successful Instagram Takeover

agora pulse

Choose Your Partner/Influencers Wisely. The next step in executing a successful Instagram takeover is choosing the right influencer or partner. How you choose your Instagram takeover partner or influencer will be largely based on your goals. Have a clear buyer persona in mind when looking at the influencer’s followers.

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Everything Marketers Need to Know About TikTok

Likeable

Vine was shut down in early 2017, and Musical.ly In 2016, a new video sharing mobile app named Douyin launched in China. Challenges are the norm, usually grouped together with a hashtag. So, for brands to join TikTok and stay authentic, they have two options: partner with an influencer or pay for one of TikTok’s ad products.

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The complete guide to creating a Black Friday social media strategy

Sprout Social

For their 2017 Black Friday campaign, they went against the grain and encouraged people to opt-out of Black Friday, and instead, head outdoors. Their posts had a branded hashtag and content like this: What’s great about this post? Their posts had a branded hashtag and content like this: What’s great about this post?