Waxing UnLyrical

MARCH 28, 2017

The March #measurePR chat was the day following the 2017 recognition of International Women’s Day , so Shonali had some of the PR measurement world’s female superstars as her guests on the chat this month. Heidi Sullivan (@hksully) March 9, 2017. Angela Sinickas (@sinickasa) March 9, 2017. Aly Saxe (@Aly_Saxe) March 9, 2017.

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Sherrilynne Starkie

MARCH 21, 2018

Influencer marketing is nothing new. PR pros have been building positive relationships with influencers since the dawn of the profession. What has changed is the definition of what, or who, an influencer is. There are millions of them each with his or her own niche, own voice and, therefore, own influence. million times.

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Influencer Automotive Marketing Guidelines 90

Sprout Social

APRIL 11, 2017

The answer is hashtags. The beauty of hashtags for Instagram is they make your content discoverable and increase your chances of engagement. Aside from getting mentioned by influencers , using hashtags is one of the easiest ways to grow your audience within Instagram. Why You Need to Use Hashtags. Branded Hashtags.

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Hashtag Instagram Journal How To 111

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Influencer has become a bad word. “I

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agora pulse

MARCH 8, 2017

Twitter is an awesome place to follow the latest trends, network with influencers and even tweet the odd celebrity (@jk_rowling for me). In this article, I’m going to share 5 tips for driving Twitter traffic to your website and ask a few of my favorite influencers for their input along the way too! Influencer Tip. more retweets.

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Twitter How To Hashtag Domain Name 153

Webbiquity SMM

MAY 18, 2021

.” And according to Sprout Social , after LinkedIn, Twitter is second among a “select few channels that are ‘best’ when it comes to B2B social media…a prime place to spot trends and interact with customers and business influencers alike.” The exodus ticked up in 2015 and began to accelerate in 2017.

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Webbiquity SMM

MARCH 7, 2019

Hashtags are the savvy social media marketer’s best friend, helping you track social interactions, expand your reach, and monitor real-time engagement at an event. Create your event hashtag early on to avoid a last-minute slapdash fail; you don’t want to attract viral fame for the wrong reasons! Use Targeted Social Media Ads.

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Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms. How to Identify Social Media Influencers.

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Pixlee

NOVEMBER 6, 2017

Hashtags are an integral part of finding and joining social conversations on a number of platforms, including Twitter, Instagram, and Pinterest. If you’re a brand, hashtags can help you to build brand awareness, connect with your target audience, and start and participate in conversations related to your products. Hashtagify.

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Sprout Social

JANUARY 23, 2017

Hashtags are much more than just a way to make Tweets and Instagram posts more entertaining. You’ve probably seen your fair share of random hashtags thrown onto the end of Tweets and Instagram captions that seem to serve no real purpose. When it comes to hashtag tracking, a lot of companies are in the dark.

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agora pulse

MARCH 16, 2017

Actively Follow the Event Hashtag. Most (decent) events these days have an event hashtag that is promoted well in advance of the event (and sometimes even all year round). Most (decent) events these days have an event hashtag that is promoted well in advance of the event (and sometimes even all year round). Let me show you how.

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Sprout Social

FEBRUARY 27, 2017

Here’ are the 47 most essential social media statistics for 2017 and beyond (Click below to jump to each section): Instagram Statistics. Instagram posts using at least one hashtag receive 12.6% Nearly a fourth of social media influencers believe Instagram is the top avenue for influencer marketing strategies.

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Statistics Social Media LinkedIn Instagram 40

agora pulse

JANUARY 14, 2020

The short-form video app launched in 2017 seems to have catapulted itself into our lives—and left us struggling to find a place for it in our social marketing plans. Working with influencers to create and circulate content to a broader audience. The problem is influencer marketing isn’t cheap. Hashtag challenges.

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UGC Hashtag How To Meme 139

Webbiquity SMM

NOVEMBER 27, 2018

Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. Event marketers in particular have been an active segment: virtually every live event, from 90-minute presentations to week-long conferences, now has its own hashtag. Case in Point: Event Marketing.

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Keyhole.co

JANUARY 6, 2022

China made an app called Douyin that year and named the international version of that app TikTok in 2017. You can optimize your videos on TikTok using the trending hashtags to make them discoverable. Redefine Influencer Marketing. TikTok has emerged as a hotspot for influencer marketing. are generally popular.

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Marketing Hashtag Trends Influencer 52

Likeable

MAY 14, 2019

In 2017, Twitter rolled out 280-character tweets, which doubled its previous limit of 140 characters. This shorter tweet from Giant Food* offers product information in a digestible way and uses just two simple hashtags: one for the grocery store, and one for the product. The long caption strategy isn’t just limited to influencers.

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Real Estate Hashtag Influencer Instagram 82

agora pulse

SEPTEMBER 30, 2020

The brand’s positioning has also allowed it to “own space,” which was seen most prominently during the 2017 eclipse where its clapback of Hostess Snacks garnered national press attention and notoriety: Thanks to Twitter marketing, Moon Pie has built a powerful association with space that accounted for the success of this tweet.

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Ignite Social Media

AUGUST 10, 2017

While there were plenty of interesting brands to choose from, we’ve gathered a few of the biggest and boldest that made a splash during Summer 2017. That particular hashtag had over 2,000 uses, meaning there were plenty of Halo Top fans hoping for one last chance at a win. — Delta (@Delta) July 16, 2017.

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Social Media Airlines UGC Campaign 87

Convince & Convert

DECEMBER 5, 2017

REI recently dedicated the remainder of 2017 to promoting gender equality in the great outdoors. The effort is called Force Of Nature : It tells the stories of women outdoors, features female-oriented adventure gear, and of course, boasts a hashtag. Data to Influence the Rest of the Business. Consistent Brand Voice.

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Ignite Social Media

MAY 1, 2017

letters were sent to over 90 Instagram influencers warning them to stop hiding from followers the fact that their posts were sponsored by brands. Additionally, a common practice by some influencers of burying #ad among a slew of other hashtags in a post is an absolute no-no. FTC Issues Warning to Instagram Celebs.

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Sprout Social

APRIL 12, 2017

Allowing social media influencers to take over your Instagram account for a period of time is smart tactic for certain brands. However, there’s been just as many brands who have tried and failed to gain social media engagement with a costly influencer. So hiring an influencer for an Instagram takeover might not be in the bag.

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Instagram Hashtag Metrics Marketing 69

agora pulse

JANUARY 19, 2017

Choose Your Partner/Influencers Wisely. The next step in executing a successful Instagram takeover is choosing the right influencer or partner. How you choose your Instagram takeover partner or influencer will be largely based on your goals. Have a clear buyer persona in mind when looking at the influencer’s followers.

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Instagram Hashtag Influencer Campaign 60

Pixlee

OCTOBER 14, 2021

The short-form video app sprung to life around 2017, but rose to massive popularity at the start of the pandemic in 2020. Trend-based videos (dances, hashtag challenges, etc.). Jolyn clothing’s team nails hashtag challenges by participating in trends like the viral “Blinding Lights” dance while featuring their apparel.

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Strategy Brands UGC Apparel 86

Hootsuite

SEPTEMBER 10, 2019

A social media takeover is when you grant posting privileges to a person of interest, like an influencer, expert, or professional. Whether you tap a macro-influencer with a large audience or a micro-influencer with a dedicated base, increased exposure can bring your account more engagement, sales, and followers.

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Social Media How To Hosting Hashtag 111

Likeable

MARCH 26, 2019

Vine was shut down in early 2017, and Musical.ly Challenges are the norm, usually grouped together with a hashtag. So, for brands to join TikTok and stay authentic, they have two options: partner with an influencer or pay for one of TikTok’s ad products. First there was Vine, then Musical.ly, and now TikTok. What is TikTok?

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Sprout Social

OCTOBER 23, 2018

For their 2017 Black Friday campaign, they went against the grain and encouraged people to opt-out of Black Friday, and instead, head outdoors. Their posts had a branded hashtag and content like this: What’s great about this post? Their posts had a branded hashtag and content like this: What’s great about this post?

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Strategy Social Media Hashtag ROI 92

Sprout Social

MAY 3, 2022

From 2017 to 2019, I led social media strategy and content development for several cannabis brands—both retail and product. Their recommendations range from excluding cannabis-related hashtags on posts, not putting dollar signs in your copy, or not using creative that depicts cannabis consumption.

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Social Media Brands Content Guidelines 87

Keyhole.co

MAY 29, 2023

If you learn the best Instagram features and how to improve your hashtag performance , you are well on your way to standing out with a social media presence. Every year, near the end of the year, Spotify provides users their year in review under the name and hashtag #SpotifyWrapped. 1 Spotify’s Wrapped What is it about?

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Buffer Social

MAY 25, 2017

There are also several other ways you can use Instagram’s Search and Explore for your business — finding the best hashtags to use, engaging your fans , and finding influencers to collaborate with. How to use Instagram Search to find the best hashtags. How to use Instagram Search to find influencers. Places (i.e.

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Instagram Hashtag How To Hotels 109

Hootsuite

JUNE 25, 2019

Hashtags like #giveaway, #freebie, #liketoenter, and #commentoenter help to amplify the contest’s reach, too. Posted by Ginsoy – Extreme Chinese on Tuesday, February 21, 2017. Follow to win + influencer. Another great way to reach new potential followers is to partner with an influencer. Which one did you like best?

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Examples Social Media Instagram Hashtag 111

Pixlee

MARCH 10, 2020

The app launched in 2017 and has since grown to more than 500 million users with over one billion downloads. At the beginning of the fourth quarter of 2017, adult TikTok users reached 2.6 Whether it’s with TikTok influencer marketing or TikTok ads , there are a lot of opportunities to make a splash on the channel.

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Statistics Activities Study Hashtag 67

Sprout Social

OCTOBER 10, 2019

It’s time to go beyond the “setup your profile correctly” and “follow influencers” tips. Planning ahead for holidays and special events will give you time to craft high quality content to take advantage of trending hashtags and topics. Use our Hashtag Holidays Calendar to get a look at upcoming holidays you can Tweet about.

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Strategy Tips Twitter Marketing 108

Buffer Social

MARCH 6, 2017

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Keyhole offers a free yet powerful preview of its hashtag, keyword, and account tracking service. For hashtag and keyword tracking, it provides a wealth of information such as reach, top posts, share of posts, and more.

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Analytics Social Media Tools Klout 111

Pixlee

NOVEMBER 8, 2018

It’s also notable that, according to the NRF, from Black Friday to Cyber Monday 2017, over 115 million Americans left home to visit stores in-person (though only 51 million shopped exclusively in stores.) The wall, whose content could be moderated either in-store or at head office, showcased fan images captured with hashtag #UANYVC.

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Retail Curation Hashtag Fashion 69

Later

JANUARY 30, 2019

Instagram hashtags are still an effective way to get more eyes (and engagement!) A post with at least one Instagram hashtag averages 12.6% more engagement than posts without a hashtag. So it really is worth creating a hashtag strategy for your brand if you want to grow you account! . But how do Instagram hashtags work?

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Hashtag Instagram Travel Communities 111

Pixlee

JANUARY 25, 2018

They also challenged users to post unedited photos of themselves in bathing suits with the hashtag #AerieReal. When they noticed that massive amounts of content with the hashtag #SeeAustralia were being shared on social media, they realized it was a great opportunity to bring travelers into the conversation. Tourism Australia.

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Campaign UGC Content Tourism 43

Ignite Social Media

DECEMBER 19, 2017

Another year of hashtags, pins, stories and #ads. As the value of user-generated content (UGC) rose this year (60% of consumers say user-generated content is the most authentic form of content) we also saw the FTC cracking down on influencers and required disclosures to let the public know they were paid for their opinions.

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