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How to be Twitterific, 10 Years Later — What Do the Experts Think Today?

Webbiquity SMM

In 2015, at arguably the peak of Twitter’s (now X, yes, but definitely Twitter at the time), I compiled the thoughts of 39 marketing pros and influencers on how to make the most of the platform. The downfall in the value of Twitter for B2B marketing began in the 2016-2017 timeframe. Jack Dorsey and his team made mistakes.

B2B 150
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Content, engagement and reach: The biggest UK TikTok trends in 2025

Sprout Social

Despite only launching internationally in 2017, TikTok has grown to become one of the most popular social media platforms among young people in the UK, and TikTok marketing is the best way to market to them directly. The BBC found that 57% of millennials and Gen Z are influenced by nutrition trends on the platform.

Trends 102
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Instagram Stories: The Complete Guide to Using IG Stories to Boost Engagement + Reach

Buffer Social

In short, IG Stories boost your reach and  engagement  and, in some cases, influence purchasing behavior.   Whether you’re an e-commerce brand, a content creator, an influencer, or a small business, Instagram Stories is a great medium for you to build brand awareness.

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X Hires New Head of Product to Re-Ignite Growth

Social Media Today

Bier is the creator of two previously viral apps, in “ tbh ,” which Meta acquired in 2017 , and “Gas,” which was acquired by Discord in 2023. Cookie Preferences / Do Not Sell This website is owned and operated by Informa TechTarget, part of a global network that informs, influences and connects the worlds technology buyers and sellers.

Products 121
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6 Reasons to Unite Your Customer Service and Marketing on Social Media

Convince & Convert

REI recently dedicated the remainder of 2017 to promoting gender equality in the great outdoors. The effort is called Force Of Nature : It tells the stories of women outdoors, features female-oriented adventure gear, and of course, boasts a hashtag. Data to Influence the Rest of the Business. Consistent Brand Voice.

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Influencer Engagement: Finding a Fit

Waxing UnLyrical

Influence by definition means the capacity to have an effect on the character, development or behavior of someone or something, or the effect itself. Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose.

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2017 Social Media Trends Check-In

Ignite Social Media

At the start of the year, we wrote about the four trends social media marketers should expect in 2017. That means you’ll have better access to the most pertinent daily news, important voices, and influencers, all based on your professional industry and interests. Here’s an update on social media trends to bring you up to speed.

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