Ignite Social Media

MAY 4, 2020

With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. While some marketers have strayed away from activating on this platform due to the younger user base, others have found success on the channel. Social Media Stories Breakdown by Channel.

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Pixlee

DECEMBER 7, 2017

User-generated content marketing has been on a growth trajectory within digital marketing in recent years. As more and more brands realize that their core market is more likely to respond to social and digital messaging over more traditional means, more attention is being given to UGC marketing. Influencer Marketing.

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Sprout Social

APRIL 18, 2017

If you’re considering automation as part of your social media marketing efforts, there are a few key questions to ask yourself: Why do I want to automate? When we talk about automation, we’re talking about scheduling posts, sending out company content promotion on a regular schedule and having keyword alerts set up.

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Buffer Social

OCTOBER 1, 2018

In our in-depth analysis of how the Facebook News Feed works in 2018 , we realized that signals are what we marketers and brands can focus on to increase our organic reach. By October 2017, that number grew to 116 million — mostly thanks to organic reach on and organic traffic from Facebook. Curate user-generated content.

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Convince & Convert

MARCH 2, 2015

Social media has gone from, “I’ll never get on the Twitter,” to businesses in every industry around the globe trying to figure out how to best use it successfully as a marketing tool. Before you do anything, you need to be able to answer these three questions for your brand: What’s the mission of the company?

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Social Media Marketing

FEBRUARY 14, 2018

Search Engine Optimization or SEO is a marketing strategy to improve search engine rankings. Websites that show up on search engine sites provides phenomenal information in the form of in-depth and carefully curated blog posts. It can be time-consuming and to be honest a lot more confusing for people who are new to content marketing.

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Sprout Social

JUNE 30, 2019

When it comes to social media marketing, Facebook is the big guy on campus. Since 2017, we have seen many improvements. Although there are many new options for marketers to integrate their marketing strategy, you can’t always apply the same techniques you’d use for Facebook to Instagram and vice versa.

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Instagram Strategy Facebook Social Networking 101

Pixlee

JULY 3, 2019

Top brands are leading the way by utilizing the latest technology to market their content. The apparel company uses AI for purposes that extend beyond product innovation. This makes Under Armour more relevant to their customers and encourages more UGC that the company can then use later to market their products.

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Pixlee

SEPTEMBER 17, 2018

Nike is already a pioneer in the UGC space, having created a way for customers to submit brand photos through its PHOTOiD campaign in 2017, so the brand likely anticipated an increase in UGC for its latest campaign and fans have been primed to engage accordingly. Companies like Pixlee can improve the efficiency and outcome of such efforts.

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Writtent Blog

JULY 10, 2013

It’s no exaggeration to say that smartphones and tablets are the biggest thing to hit marketing since the internet appeared. Mark Donovan, SVP of Marketing at ComScore recently stated “this pronounced shift in consumer behavior is simply too large for [companies] to ignore.” Image credit: Watchakarun/freedigitalphotos.net.

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Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Obviously, it’s the marketing channel no business can ignore. Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook.

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Later

MARCH 13, 2019

Your highlights live front-and-center on your Instagram profile, so they’re perfect for helping new visitors discover what your company is all about. They’re like curated collections of Instagram Stories that your followers — both old and new — can tap into and watch any time they like. And that’s it!

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Later

JUNE 12, 2020

In a recent Facebook Live announcement , Mark Zuckerberg shared several new e-commerce features to support companies looking to bring their business online during COVID-19. . There will be curated edits, a carousel of shoppable brands to browse, and “Suggested For You” product recommendations. View this post on Instagram.

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Twist Image

OCTOBER 6, 2017

Instead, it became the world's biggest example of what happens when people apply their cognitive surplus to curation. That curation takes a lot of time and effort -- pages on topics like climate change or gun control are constantly being edited, rolled back, and locked down. What if it wasn't curated, and nobody checked sources?

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Pixlee

FEBRUARY 21, 2018

He added that the report should serve as a “cheat sheet” for the entire marketing-media ecosystem to learn how direct brands were altering consumer markets, and to help others in the consumer-brand value chain evolve to meet all brands’ and consumers’ shifting needs and desires. Madison Reed. Madison Reed. American Giant.

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Socialmedia.biz

JULY 9, 2018

From a marketing standpoint, 80% of businesses worldwide use more than one social media platform to generate leads (61%), improve search rankings (58%), develop enterprise partnerships (54%), reduce offline advertising expenses (47%), increase sales (43%), and gather marketplace insight.

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Pixlee

JANUARY 4, 2018

Pixlee helps Shopify Plus Merchants Create Higher Converting Online Shopping Experiences with User-Generated Content (UGC), Visual Commerce, and Influencer Marketing. “The results are in, and UGC is a top priority for merchants wanting to showcase happy customers as an effective component of their marketing strategy.”

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Hootsuite

OCTOBER 8, 2019

. — UNSW (@UNSW) February 20, 2017. Free #unswoweek Night Markets film screening tonight @ 7pm. — UNSW (@UNSW) February 22, 2017. Innovation Snapshot: #UBC spinoff company recovers polluting nutrients from wastewater, turning them into fertilizer [link] pic.twitter.com/100iC9dDqf. Crisis communication.

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Education Social Media Tips Policies 111

Pixlee

MAY 7, 2018

As each social media platform tests out new methods of sharing content, some marketing professionals are stumped. This quick guide breaks down the differences between Instagram Stories vs. Snapchat Stories and outlines best practices used by social marketing masters. A Marketer’s View: Instagram Stories Vs. Snapchat Stories.

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Buffer Social

JULY 27, 2016

With the flexibility to share any photo or video you want through Snapchat — not just those you took within the app — the company has opened up a whole new way to create content. And the company is also making strides with older generations. Users can access Memories by swiping up from the camera section of the app.

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API Marketing comScore Video 40

The Social Media Hat

APRIL 13, 2017

I was quite surprised then when, 6 months later, she recommended me to take the role of Chief Marketing Officer for SiteSell, a company that has been helping solopreneurs like her to start online businesses since 1997. I met with the CEO and Founder, Ken Evoy, as well as the then-President of the company. No joke: I was floored.

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Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Obviously, it’s the marketing channel no business can ignore. Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook.

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Facebook Template Templates URL 60

Buffer Social

MAY 9, 2017

The job description is one of the first few things potential applicants read and a well-written job description can increase the chances of you hiring the best social media manager for your company. Here’re the common key sections of a job description: About Your Company or Team. About Your Company or Team. Job Purpose or Scope.

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Sprout Social

JUNE 16, 2016

The platform is proving that engaging through photos and imagery is becoming increasingly more popular and important for marketers. In 2015, 33% of Fortune 500 companies had invested in Instagram–a 13% increase from the previous year. The same creative principles that apply to any marketing channel should be applied.

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Buffer Social

FEBRUARY 5, 2019

This post is part of our Instagram Marketing Strategy series. For financial technology company Square their community of entrepreneurs and business owners is at the very core of their social media strategy, most prominently on Instagram. Enough that they were able to open their first permanent location, The Doghouse, in 2017.

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Sprout Social

JANUARY 18, 2017

We’ve written about UTM codes before , and yet many marketers are afraid of them. You want to share this link in a Tweet, as part of your organic social distribution, for your website traffic campaign, targeting the term social marketing, with lifestyle creative and in the post you used the hashtag #socialmedia. Well, there is.

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Razor Social

APRIL 17, 2019

In this guide, I’ll go into detail about how artificial intelligence is impacting marketing right now and how it will continue to impact it in the future. And it’s alright to be nervous because the role of marketers in organizations will change but… …you’ll still have an important role to play.

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Later

SEPTEMBER 12, 2019

In fact, 55% of consumers trust user-generated content over any other form of marketing, making it a surefire way to boost your sales and improve brand loyalty. . What is User-Generated Content & Why Should it be Part of Your Marketing Strategy? . Generating an affordable marketing stream.

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Buffer Social

FEBRUARY 5, 2019

This post is part of our Instagram Marketing Strategy series. For financial technology company Square their community of entrepreneurs and business owners is at the very core of their social media strategy, most prominently on Instagram. Enough that they were able to open their first permanent location, The Doghouse, in 2017.

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Curation Communities Instagram Strategy 67

Later

MAY 6, 2020

Wondering if TikTok marketing could work for your brand? Discover everything you need to know about the app, our top tips for creating viral videos, and how the algorithm works in this ultimate guide to TikTok marketing: Table of Contents. And if you’re thinking TikTok is just for teens — think again! What is TikTok?

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Audiense

DECEMBER 19, 2016

In an age when industries can seemingly pivot on a dime, keeping one eye on digital marketing trends to avoid getting caught out is a no brainer. To ensure you don’t go into 2017 unprepared for what’s ahead, here’s some of the most succinct pieces of good insight they gave us for the future: Ben Donkor, Microsoft.

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Later

OCTOBER 28, 2018

Looking for influencer marketing tips for the holiday season? The holidays are just around the corner, which means it’s high time to start planning your Instagram influencer marketing campaign! . In the following blog post, we share 7 key Instagram influencer marketing tips for the holiday season. Let’s get started!

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Buffer Social

OCTOBER 27, 2016

Learning how to repost on Instagram is the key to taking your marketing strategy on the photo-sharing platform to the next level. And by 2017, this figure is predicted to rise to 70.7%. Furthermore, 84% of millennials report that user-generated content on company websites has at least some influence on what they buy and where.

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Razor Social

DECEMBER 21, 2016

What are the hottest marketing tools you should be using in 2017? This may not be the definitive list of all the best marketing tools out there, but it is the contents of our well-equipped toolbox, and it’s definitely worth your consideration. Marketing Automation. Let’s look at some numbers. billion one.

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Sprout Social

JANUARY 9, 2017

Facebook is unique in the marketing world because of its size, as well as how difficult it is to engage. With the immense engagement potential, a newly implemented Instagram algorithm and more users joining every day, knowing the best times to post to Instagram could mean all the difference in your marketing strategy. and 5 p.m.

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Myrland Marketing

JULY 6, 2018

Congratulations to Greentarget and Zeughauser Group for the release of The 2018 State of Digital and Marketing Content Survey, a refresh on their survey that serves to inform lawyers and legal marketers about the behaviors of in-house legal departments when it comes to their consumption of social, digital, and content marketing.

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Later

OCTOBER 29, 2020

An inclusive marketing campaign has never been more important in 2020. And millennials are no different — a 2017 study found that 80% of millennials care about diversity and inclusion. And millennials are no different — a 2017 study found that 80% of millennials care about diversity and inclusion.

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