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We Studied Our Top Social Media Posts of 2017. Here’s What We Learned.

Buffer Social

With 2017 coming to an end, I thought it might be helpful to do a review of our social media performance and share the findings with you. Plus, you’ll also learn about our top 100 most shared blog posts of 2017. The second lesson is the effectiveness of curating popular, relevant posts. Buffer (@buffer) May 18, 2017.

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Bloggers to Watch in 2017

ProBlogger

I curated Bloggers To Watch column here on Problogger for four years and it is phenomenal how much has changed since I wrote my last post in 2012. He’s a master at building authority in a niche, identifying community pain points, and crafting businesses that meet those urgent needs. What bloggers are you watching in 2017?

Blogger 50
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Social Media Automation Rules No Brand Should Break

Sprout Social

You still need to check in on messages and your community. When we talk about automation, we’re talking about scheduling posts, sending out company content promotion on a regular schedule and having keyword alerts set up. — BC Startups (@BC_Startups) April 11, 2017. — BC Startups (@BC_Startups) April 11, 2017.

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How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer Social

Facebook Live) or by building a niche community through a Facebook Group, you can likely get a higher organic reach. By October 2017, that number grew to 116 million — mostly thanks to organic reach on and organic traffic from Facebook. Curate user-generated content. You can read more about these tactics here.).

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Social Media Stories: What Brands Need to Know About Ephemeral Content

Ignite Social Media

The feature was the first step towards community sharing on the app, allowing users to post public content for friends to view for 24 hours. A Brief History: To the dismay of many, Facebook rolled out its own take on Stories in March 2017. Here’s what you need to know about Snapchat Stories. Source: Facebook.

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A Beginner’s Guide to Using TikTok

Later

Launched in 2016 by its Beijing-based parent company ByteDance , TikTok was an instant hit with Gen Z users in China. But it wasn’t until 2017, when ByteDance acquired another video-sharing platform (Musical.ly), that it took off in North America and Europe. In 2021, the company is projected to reach 1.2

Film 100
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October Marketing Updates: losing likes, a less creepy ‘gram and an awesome acquisition… mazel!

Oktopost

The platform is a big piece of marketing plans for brand awareness, community building and lead generation, with ads providing much of the fuel for the Facebook engine. Marketers are always looking for new ways to engage and depending on your audience a well-curated Spotify playlist may be something to add to your repertoire.

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