Sprout Social

MAY 10, 2019

According to a 2017 YouTube Earnings Call , users watched more than 100 million hours of YouTube by way of their living room television, up 70% from the year prior. households as of Q3 2017, when it had only just launched in February of that year. 46% of B2B buyers purchase something after watching video.

YouTube 111

YouTube Strategy B2B Marketing 111

Pam Moore

JUNE 2, 2017

Forbes Top 5 social media power influencer (3 years running); 2017 digital marketers to watch – Forbes and numerous other accolades. I sure hope to see you on the other side and help you truly rock your business and life in 2017! 1+ million connections across social, we walk the walk! Let's DO this! No worries.

Training 167

Training Communities Social Media Real Estate 167

Webbiquity SMM

MARCH 7, 2019

Tap into Influencer Marketing – Brands marketers are increasingly looking to collaborate with social media influencers to increase exposure for events to a wider audience without spending a hefty chunk of the budget. Use Targeted Social Media Ads.

Eventful 145

Eventful Social Media Badge Hashtag 145

Oktopost

NOVEMBER 4, 2019

Often, you hear about them being involved in hacking incidents or trying to influence people on social media. According to a 2017 survey , 57% of consumers like getting information from a chatbot when browsing a company’s website. The good news is that B2B sellers haven’t all jumped on this bandwagon yet. Slack, of course!

B2B 106

B2B API Facebook Survey 106

Pam Moore

DECEMBER 7, 2017

We are excited to announce the availability of our 2017 content marketing editorial calendar template. The 228th episode of the Social Zoom Factor podcast provides a detailed tutorial to help you create your own content marketing editorial calendar for 2017. 2018 Influencer Marketing Trends and Best Practices On-Demand Webinar .

Template 167

Template Templates Trends Content 167

Oktopost

OCTOBER 23, 2019

It was an interesting (albeit manual) tool for checking in on key prospects’ or influencers’ interests, but no real value is lost since the existing “explore” feature is a better option anyway. Subscribe to “B2B Marketing Now” to stay up to date ! The platform says that the feature was removed for simplicity. I think it’s for the best.

Marketing 110

Marketing YouTube Overview Instagram 110

Digimind

DECEMBER 19, 2017

In 2017, a huge majority of marketers used social media for various marketing activities: 97% used Facebook for B2C, 81% used LinkedIn for B2B, and 75% used Twitter for B2B.

Data 49

Data Social Media Brands B2B 49

Proactive Report

MAY 12, 2017

.” Content has become an integral part of the success of your PR and marketing efforts and several studies show that the planning and implementation of a content strategy is high on the list of priorities for 2017. LinkedIn B2B content Report ). The 2017 digital customer journey is way different from even two years ago.

Content 45

Content Knowledge Base Compete Influencer 45

Pixlee

FEBRUARY 19, 2018

Attendees at Digital Summit are influencing the future of their company’s digital marketing and strategic success. One 2017 attendee said, “Incredible two days of learning and networking with the best of the best! Marketing Profs B2B Forum. Denver, CO. The Summit includes 45+ in-depth sessions & workshops. CMIContent.

Conference 41

Conference Marketing B2B Class 41

Buffer Social

JULY 10, 2017

B2B marketing tactics on LinkedIn. 101 Marketing Technology Tools and Tips for 2017 – RazorSocial Blog. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. Automation tools that help to find great content.

Social Media 106

Social Media ROI Directory Team 106

Buffer Social

FEBRUARY 21, 2018

While Facebook and Instagram had received the attention of most marketers (including ourselves) in 2017, LinkedIn has steadily grown its user base to more than 500 million members. This makes communities like LinkedIn Groups a great way for bringing your customers together, especially if you are a business-to-business (B2B) company.

Groups 109

Groups Groups LinkedIn Template 109

Proactive Report

DECEMBER 27, 2017

The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. Here are my picks for the top 3 PR trends in 2018. Content strategy. However, only 31% have a documented strategy. What does it take to deliver an effective content strategy? Understanding the goals of the brand.

Trends 49

Trends Press Release Data Skills 49

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. B2B marketing helps Adobe ink bigger contracts. According to LinkedIn data, deals influenced by marketing on LinkedIn were 161% larger on average than those forged offline, in the boardroom, or otherwise. Why use social media for B2B marketing.

B2B 98

B2B Social Media Tools Tips 98

Webbiquity SMM

AUGUST 1, 2017

Influencer marketing is becoming an increasingly popular, and powerful, tool for marketers. As recently noted on the V3*Broadsuite blog: “The beginning of the year brought the usual deluge of posts about trends and predictions for marketing in 2017. Here are six keys to make it successful with influencer marketing.

Influencer 206

Influencer Marketing Blogger B2B 206

Pam Moore

JANUARY 4, 2017

You also need to understand things like conversion funnels, social listening, engagement, influencer or micro-influencer marketing, KPIs, content marketing strategies, and the list goes on. You must do your homework. You need to dig in and learn the social networks. Accept that you do not know everything and ask for help when needed.

Social Media 167

Social Media Social Networking Training Instagram 167

Writtent Blog

JULY 10, 2013

41% of B2B buyers access content marketing through a smartphone. 39% of retail shopping experiences that didn’t result in a purchase were influenced by mobile research. trillion by 2017. Email marketing, particularly in the B2B realm, used to be heavily restricted by business hours. (Source: UberFlip ). Source: Nielson ).

Statistics 108

Statistics Mobile comScore Marketing 108

SalesChoice

JANUARY 12, 2017

B2B Sales productivity has hit an all time low in performance, and has dropped by 15% over the last ten years, now running on an average of in field productive face-to-face customer time at roughly 30% (Accenture, 2016). As a result, B2B sales organizations are struggling on multiple fronts.

B2B 22

B2B Analytics Data Patterns 22

Oktopost

JULY 12, 2021

Producing quality leads consistently is the core of any successful B2B marketing strategy , so developing and optimizing your pipeline will offer your organization a steady growth rate. First, let’s go over what B2B lead generation is, and why it is vital to invest the time and effort into maximizing your strategy.

B2B 87

B2B Fashion LinkedIn Organization 87

Webbiquity SMM

MARCH 27, 2018

It remains possibly the best network for sharing breaking news, and is among the leading of traffic for many B2B blogs. Any successful B2B social media marketing strategy will necessarily involve multiple social networks, taking advantage of the unique characteristics and ambiance of each. Instagram is popular with influencers.

LinkedIn 183

LinkedIn Instagram Hubspot Twitter 183

Buffer Social

JUNE 16, 2016

We’re excited to be working with Chelsea and the Hubspot team on a Social Media Master Class to explore we’re they’re thinking about social media marketing in 2016, 2017, and beyond. Jordan Nottrodt , Drink When – Increasing interactions with a podcast influencers. Click here to reserve your seat.

Social Media 40

Social Media Social Media Management Project Marketing 40

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). . ” — 2018 Trends: B2B Marketing , Edelman. Yes, but wait—this one is different.

B2B 293

B2B Trends Analysis Marketing 293

Buffer Social

AUGUST 6, 2018

We’re also discussing the implications of vertical video on social media and three reasons why influencer marketing campaigns fail. Influencer marketing success depends on a brand’s trust in trust in the influencer and a willingness to stay comitted to the campaign. Let’s dive in! ?. Brian : Hi everyone!

Influencer 61

Influencer Campaign Instagram YouTube 61

Buffer Social

NOVEMBER 13, 2017

It’s evolving into a thriving network of incredible content, influencers, and networking opportunities unmatched by other social media platforms. ” Now, as we close out 2017, it’s clear that LinkedIn is quickly becoming a force to be reckoned with in the world of B2C and B2B marketing. 2015 (330M members): $1.5B

LinkedIn 112

LinkedIn Microsoft B2B Marketing 112

Socialmedia.biz

JUNE 28, 2018

With more than 200 million active users per month (2017), Instagram Stories has quickly demonstrated how brands, especially B2C businesses, can leverage ephemeral photos and videos to not only engage with their target audience, but also achieve their marketing objectives.

Instagram 75

Instagram Template Templates Price 75

Social Media Strategies Summit

MARCH 22, 2023

LinkedIn’s advertising revenue more than doubled from 2017 to 2021 — and it’s set to double again between 2022 and 2026. Image source With approximately 63 million decision-makers using LinkedIn and four-fifths of all B2B marketing leads originating from the platform, it’s not hard to see why.

LinkedIn 230

LinkedIn Campaign Groups Groups 230

Sprout Social

FEBRUARY 18, 2019

LinkedIn’s rapidly growing user base of nearly 600 million professionals speaks for itself, especially in the B2B space. Beyond being a prime place to share content and flex your industry influence, LinkedIn performs 277% better than Facebook or Twitter for generating visitor-to-lead conversions. Resources and case studies.

LinkedIn 111

LinkedIn Company How To B2B 111

Hootsuite

JANUARY 27, 2020

In 2017, some big changes included weighing reactions (i.e., Well, according to our data : B2B brand posts perform best between 9am and 2pm on Tuesday, Wednesday and Thursday. It also started measuring a post’s value based on the amount of time users spent with it, even if they didn’t like or share it. Newer is better. Now is best.

HootSuite 145

HootSuite Facebook How To Groups 145

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( For online merchants, the average order value influenced by social media last year was $143.46.

Statistics 50

Statistics Social Media B2B Hubspot 50

Sprout Social

APRIL 23, 2019

Considering that 80% of B2B leads come from LinkedIn , publishing your organization’s resources, freebies and lead magnets is a no brainer. This does double-duty of signaling your influence within your industry while also serving as a helping hand to your followers. Looking to attract the attention of industry players and influencers?

LinkedIn 106

LinkedIn How To Notification Organization 106

Razor Social

JANUARY 12, 2017

The second annual Walker Sands State of Marketing Technology 2017 report, titled “Closing the Gap between MarTech Innovation and Adoption,” found that 56% of marketers can’t keep up with the pace of change in the martech industry, while 70% of marketers expect their companies’ marketing technology budgets to increase in 2017.

Marketing 40

Marketing How To Conference Skills 40

Webbiquity SMM

MARCH 27, 2017

Pinterest is going beyond its wedding-planning-and-home-decorating roots and being embraced by leading B2B companies. And SnapChat may become difficult for B2B marketers to ignore; the mobile messaging app now has more than 150 million daily active users , and half are older than 25. He recently updated that post for 2017.

Social Media Management 0

Social Media Management Tools Social Media Radian6 0

Buzzlogix

OCTOBER 10, 2017

Research bears this out: in a 2017 CMI study, 39% of B2B marketers expected to increase their content marketing budgets over the next 12 months. This has greatly influenced the way consumers interact with brands. Curata found that 75% of marketers are increasing investment in content marketing.

Trends 40

Trends Content Curata Marketing 40

Writtent Blog

JULY 5, 2016

So, to find out what to expect from content marketing in the future, we reached out to 25 experts and asked them this question: What are your top 3 content marketing trends for 2017 and beyond? We’ve listed all the responses below: Top 3 Content Marketing Trends for 2017 and Beyond. According to 25 Experts). Donna Moritz.

Trends 76

Trends Content Marketing Consultant 76

agora pulse

SEPTEMBER 2, 2020

Back in 2017, along with my business partner Niki Nikolaou, I established Contentworks Agency , a content and social media marketing agency specializing in finance and tech. Much of our work is on Twitter, so our team uses Tweetdeck to closely monitor influencers, mentions, and lists. What Posts Should Your Agency Share?

Social Media 148

Social Media Marketing How To Tweetdeck 148

agora pulse

FEBRUARY 22, 2020

But first, let’s take a look at the latest 2020 marketing budget stats: An average of 2% of all revenue is spent directly on a company’s B2B marketing budget. B2B industry professionals list lack of budget (59%) as their biggest obstacle. From my experience, B2C product sales work well on Instagram, but B2B services less so.

Social Media 175

Social Media UGC Tips CPM 175

Hootsuite

AUGUST 4, 2020

B2B companies, on the other hand, might be better off connecting via LinkedIn hashtags or Twitter Live. Influencer and entrepreneur Jenna Kutcher has found success with this strategy. Beyond partnering with an influencer, which technically qualifies as paid content , look for ways to collaborate with other accounts.

Organization 145

Organization Instagram Geotagging Patterns 145