Firebelly

DECEMBER 21, 2015

The 15 most-read posts on our social media marketing blog in 2015! IS IT TIME TO REMOVE SOCIAL MEDIA LINKS FROM YOUR WEBSITE? Those little social media icons—they may stand alone or be adorned with a message like “Let’s get social”—are found on almost every website these days. Here they are.

Social Media 100

Social Media Marketing Retail Social Media Management 100

Your Escape From 9 to 5

APRIL 15, 2022

How can you maximize social media and SEO (search engine optimization) to turn clicks into profits? Let’s briefly explore the social media and SEO connectivity, with Google’s power to influence information generation in the background. For 2016, experts say new SEO trends focus on keyword intent and search user needs.

SEO 74

SEO Social Media Engineering Social Media Management 74

Webbiquity SMM

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 70% of the U.S. billion last year to 2.5

Social Media 100

Social Media Marketing Survey Metrics 100

agora pulse

MAY 30, 2019

Over the past six years, the Stories format has become incredibly popular with both consumers and marketers. What do consumers think about being marketed to this way? Here are key stats that social media managers need to know about Stories. Stories are wildly popular with social media users.

Social Media 129

Social Media Survey Social Media Management Instagram 129

agora pulse

DECEMBER 13, 2018

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game.

Social Media 132

Social Media UGC Adwords Influencer 132

agora pulse

JUNE 15, 2017

Tools to Help Your Business Succeed In 2016…” followed by a list of tools. Did someone fall asleep at the social media wheel or have automated tools taken over our social media newsfeeds? Why social media automation has been so successful? Social media is time consuming. Goodbye to you.

Social Media 160

Social Media Construction Tools Course 160

Buffer Social

AUGUST 10, 2020

Since its launch in 2015, Huel has sold over 100 million meals and built up a passionate audience of over 400,000 followers across social media channels. How Buffer helps Huel to connect with customers across platforms Finding the right software is a challenge for marketers. It’s especially difficult in the social media space.

Social Media 96

Social Media Instagram Social Media Management Team 96

Hootsuite

OCTOBER 8, 2019

Social media in higher education provides an indispensable resource to students and alumni — not to mention the school itself. Social media in higher education is a perfect avenue for that. This means one thing: Establishing a presence on a social media for higher education institutions is more important than ever.

Education 111

Education Social Media Tips Policies 111

Unmetric

APRIL 2, 2019

A few days back, our social media manager chose Mattel, a US-based toy manufacturing company, as the Brand Star of the day for their tweet on BTS-based dolls. I—along with many others—believe that One Direction’s hiatus in 2016 created a vacuum in the boyband scene that BTS quickly occupied. But in 2017, things changed.

Social Media 97

Social Media Brands Marketing Tourism 97

Webbiquity SMM

AUGUST 27, 2019

Twitter and LinkedIn remain the top two social networks for B2B marketers. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014.

B2B 154

B2B Research Twitter Marketing 154

Sprout Social

JULY 25, 2022

I have a lot of conversations with social media managers about strategy and best practices for a social platform they’re just taking on. The missed conversation is whether they should start the new social media account in the first place. Getting on a new social media platform just to be on it is not ideal.

Questions 81

Questions Social Media Platform Metrics 81

Buffer Social

JANUARY 25, 2017

We are excited to share our fifth, very special bonus podcast episode with you on the 9 essential social media manager skills and qualities found in top industry leaders. These bonus episodes offer a fun change of pace from our traditional “interview-style” episodes on The Science of Social Media.

Social Media Management 40

Social Media Management Skills Industry Social Media 40

Hootsuite

SEPTEMBER 10, 2019

Ever consider running a social media takeover? A social media takeover is when you grant posting privileges to a person of interest, like an influencer, expert, or professional. While takeovers are most popular on Instagram and Snapchat , they can be hosted on any social platform. Why run a social media takeover?

Social Media 111

Social Media How To Hosting Hashtag 111

Buffer Social

APRIL 26, 2017

How big is your social media budget? I’ve heard of companies that spend millions on marketing and others who spend zero (we skew toward the zero side at Buffer). That’s why a hypothetical situation like — what would you do with $100 to spend on social media marketing ? — Take the free class.

Social Media 111

Social Media Class Marketing Social Media Management 111

Buffer Social

JUNE 22, 2017

What’s working for you social media these days? One of our goals at Buffer is to always be iterating and experimenting with what we do on social media and in marketing. So what are you experimenting with on social media this week? Join us for 25 days of social media growth strategies!

Course 110

Course Social Media Strategy Curation 110

Social Media Strategies Summit

SEPTEMBER 18, 2023

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. As social media manager, the responsibility landed with Abbey. And the best news of all: working with influencers needn’t be complex or expensive.

Influencer 130

Influencer Travel Retail UGC 130

Mindjumpers

DECEMBER 9, 2015

Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. India is a mobile first country where 41% of total mobile users are active on social media.

Social Media 100

Social Media Trends Mobile Social Networking 100

Buffer Social

MARCH 9, 2017

Working on social media can be a little lonely at times, especially if you are working as a team of one. Imagine being around like-minded people who understand your daily struggles and learning from top professionals in the marketing world. Social media conferences are the secret to all that. CMX Summit (TBA).

Conference 103

Conference Social Media Price Forums 103

Ignite Social Media

JANUARY 17, 2017

The Super Bowl is … “the Super Bowl” of social media for brands. Usually this is due to purchasing TV ad space, but social conversation in general spikes on this day thanks to over 60 million participating users contributing around 200 million posts, comments, likes and tweets. 2) “We’re Not Playing” Marketing Plans.

Social Media 60

Social Media Sports Hashtag Trends 60

Sprout Social

OCTOBER 31, 2016

Professionals in the field are constantly having to evolve with their social media marketing and community management best practices. All are welcome to join this #SproutChat but the discussion questions will focus on how to optimize a feature of our social media management platform.

Upcoming 40

Upcoming Analysis ROI Communities 40

Keyhole.co

JULY 18, 2023

If your business is yet to market itself on TikTok, you are missing a trick. TikTok is the most downloaded app of all time, hitting over 2 Billion downloads since its launch in September 2016. But what else makes it the ideal marketing platform? TikTok users are active and engaged – the perfect marketing combination.

Tips 52

Tips Marketing Trends Influencer 52

Buffer Social

OCTOBER 1, 2018

Is it the end of organic reach on social media? Yes, the (average) organic reach on social media has been falling over the years. Because we’ve seen businesses, including ourselves, growing their organic reach on social media in the last few years. How to (still) get organic reach on social media.

Organization 108

Organization Flipboard Social Media Company 108

Buffer Social

NOVEMBER 14, 2016

Imagine being able to predict the next big thing on social media, knowing what social media will look like in 2017 and beyond and how will brands use social platforms to connect with their audience. As someone who works with social media every day, this information would be invaluable.

Social Media 40

Social Media Report Survey How To 40

Sprout Social

JUNE 20, 2016

Do your social media profiles scream promotion, promotion, promotion? If so, you could be missing out on the true personal branding power that social media holds. At its best, social media will allow you and your business to be seen and heard as an expert in your field. What Is Personal Branding?

Social Media 83

Social Media Brands Template Templates 83

Sprout Social

APRIL 10, 2017

billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. Your Facebook marketing strategy has to be unique.

Strategy 111

Strategy Facebook Marketing Metrics 111

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Marketers may want to follow suit.

Influencer 145

Influencer Trends Marketing Guidelines 145

Buffer Social

JULY 9, 2018

If you are a social media manager, you’ve likely looked at ‘best time to post on social media’ studies to come up with several posting times for your brand. Read on to find out what you should do instead… Why we should reconsider “best time to post on social media” studies.

Study 111

Study Social Media Overview Aggregator 111

Hootsuite

NOVEMBER 25, 2015

If you’re looking at the most common topics discussed by social media managers today, it’s probably a toss-up between two things: social media advertising and emojis. while the other will probably greatly impact your marketing budget in 2016 and beyond. Social media advertising usage statistics.

Advertising 112

Advertising Social Media List Statistics 112

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms.

Influencer 111

Influencer Social Media How To SEO 111

Hootsuite

DECEMBER 17, 2019

This year’s YouTube stats show that—spoiler alert—YouTube is still bigger than all the other social media platforms. For more guidance on how this unique beast functions, take a look at our complete guide to YouTube marketing. That’s almost double what YouTube made off ads in 2016. 81% of 15–25 year-olds in the U.S.

Statistics 145

Statistics YouTube Marketing HootSuite 145

Buffer Social

JANUARY 23, 2018

Social media conferences are one of the best ways to learn from top practitioners in the field , connect with fellow social media marketers , and be inspired to do more great things on social media. We hope to make things easier for you with this go-to guide for social media conferences in 2018.

Conference 103

Conference Social Media Price Hubspot 103

Buffer Social

JUNE 16, 2016

I have the amazing privilege of speaking with social media managers from a variety of brands and industries around the world on a daily basis. But then it dawned on me — I’ve never taken the time to write any of this incredible information down to share with other marketers!

Social Media 40

Social Media Social Media Management Project Marketing 40

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Successful Twitter marketing is powerful. If you can become a pro with this fast paced social networking site, you’ll unlock new opportunities to grow your business online. What Makes Twitter Different.

Strategy 109

Strategy Tips Twitter Marketing 109

Unmetric

DECEMBER 21, 2016

You would think that being an infant care brand on social media is cakewalk. But making the most out of your social media presence is not just about getting a load of ‘awww’s. If you aren’t convinced, take a look at how Huggies carefully plans and skillfully executes its social media strategy.

Social Media 60

Social Media Hashtag Campaign Analysis 60

Buffer Social

NOVEMBER 15, 2016

We are excited to share our third, very special bonus podcast episode with you on important social media trends and stats going into 2017! Our bonus episodes offer a fun change of pace from our traditional “interview-style” episodes on The Science of Social Media. State of Social Media 2016 Report.

Trends 40

Trends Social Media Marketing Survey 40

Sprout Social

JUNE 27, 2016

Every company’s worst nightmare is experiencing a social media fail. This article isn’t about the biggest social media fails of 2016. Instead, we’re going to focus on the steps your brand can take to avoid ending up on those lists and what to do after you have an embarrassing social media blunder.

Social Media 63

Social Media How To Policies Hashtag 63

Kikolani

DECEMBER 20, 2016

If you are looking to target new customers, you should be focusing your efforts on digital marketing. There are a lot of aspects involved in digital marketing, SEO, link building , social media management, content management and analytics, just to name a few. Social media has taken over the internet!

Campaign 61

Campaign Tools HootSuite Marketing 61