Hootsuite

FEBRUARY 4, 2020

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. After all, the social media platform boasts more than 1 billion users all over the world (more than 1/10th of Earth’s population). That’s up from 59% in 2016. Ages 65+: 8%.

Instagram 145

Instagram Social Media Marketing Survey 145

Firebelly

DECEMBER 21, 2015

The 15 most-read posts on our social media marketing blog in 2015! IS IT TIME TO REMOVE SOCIAL MEDIA LINKS FROM YOUR WEBSITE? Those little social media icons—they may stand alone or be adorned with a message like “Let’s get social”—are found on almost every website these days. Here they are.

Social Media 100

Social Media Marketing Retail Social Media Management 100

Sprout Social

OCTOBER 31, 2016

Professionals in the field are constantly having to evolve with their social media marketing and community management best practices. All are welcome to join this #SproutChat but the discussion questions will focus on how to optimize a feature of our social media management platform.

Upcoming 40

Upcoming Analysis ROI Communities 40

Keyhole.co

JULY 18, 2023

If your business is yet to market itself on TikTok, you are missing a trick. TikTok is the most downloaded app of all time, hitting over 2 Billion downloads since its launch in September 2016. But what else makes it the ideal marketing platform? TikTok users are active and engaged – the perfect marketing combination.

Tips 52

Tips Marketing Trends Influencer 52

Buffer Social

JANUARY 25, 2017

We are excited to share our fifth, very special bonus podcast episode with you on the 9 essential social media manager skills and qualities found in top industry leaders. These bonus episodes offer a fun change of pace from our traditional “interview-style” episodes on The Science of Social Media.

Social Media Management 40

Social Media Management Skills Industry Social Media 40

Hootsuite

DECEMBER 17, 2019

This year’s YouTube stats show that—spoiler alert—YouTube is still bigger than all the other social media platforms. For more guidance on how this unique beast functions, take a look at our complete guide to YouTube marketing. That’s almost double what YouTube made off ads in 2016. 81% of 15–25 year-olds in the U.S.

Statistics 145

Statistics YouTube Marketing HootSuite 145

Sprout Social

APRIL 10, 2017

billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. Your Facebook marketing strategy has to be unique.

Strategy 111

Strategy Facebook Marketing Metrics 111

Webbiquity SMM

JANUARY 19, 2016

Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. 90% of young adults—ages 18 to 29—use social media (compared to just 35% of those over age 65). 70% of the U.S.

Social Media 100

Social Media Marketing Survey Metrics 100

agora pulse

MAY 30, 2019

Over the past six years, the Stories format has become incredibly popular with both consumers and marketers. What do consumers think about being marketed to this way? Here are key stats that social media managers need to know about Stories. Stories are wildly popular with social media users.

Social Media 129

Social Media Survey Social Media Management Instagram 129

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Marketers may want to follow suit.

Influencer 145

Influencer Trends Marketing Guidelines 145

Social Media Strategies Summit

SEPTEMBER 18, 2023

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. As social media manager, the responsibility landed with Abbey. And the best news of all: working with influencers needn’t be complex or expensive.

Influencer 130

Influencer Travel Retail UGC 130

Unmetric

APRIL 2, 2019

A few days back, our social media manager chose Mattel, a US-based toy manufacturing company, as the Brand Star of the day for their tweet on BTS-based dolls. I—along with many others—believe that One Direction’s hiatus in 2016 created a vacuum in the boyband scene that BTS quickly occupied. But in 2017, things changed.

Social Media 97

Social Media Brands Marketing Tourism 97

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Successful Twitter marketing is powerful. If you can become a pro with this fast paced social networking site, you’ll unlock new opportunities to grow your business online. What Makes Twitter Different.

Strategy 109

Strategy Tips Twitter Marketing 109

Hootsuite

NOVEMBER 25, 2015

It will help you reach a wider audience, target ideal customers, and create more trust between you and your social following. According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. DATE: Wednesday, December 2, 2015.

Influencer 76

Influencer Tools Marketing Klout 76

Your Escape From 9 to 5

APRIL 15, 2022

For 2016, experts say new SEO trends focus on keyword intent and search user needs. The message was interesting given that just a couple of years ago; the search engine claimed that social signals were a factor in ranking web pages. Is social media management still relevant? Social is the New SEO.

SEO 74

SEO Social Media Engineering Social Media Management 74

Buffer Social

APRIL 26, 2017

I’ve heard of companies that spend millions on marketing and others who spend zero (we skew toward the zero side at Buffer). That’s why a hypothetical situation like — what would you do with $100 to spend on social media marketing ? — in 2016 — a three-time increase since 2009.

Social Media 111

Social Media Class Marketing Social Media Management 111

Kikolani

DECEMBER 20, 2016

If you are looking to target new customers, you should be focusing your efforts on digital marketing. There are a lot of aspects involved in digital marketing, SEO, link building , social media management, content management and analytics, just to name a few. Social media has taken over the internet!

Campaign 61

Campaign Tools HootSuite Marketing 61

Kikolani

DECEMBER 20, 2016

If you are looking to target new customers, you should be focusing your efforts on digital marketing. There are a lot of aspects involved in digital marketing, SEO, link building , social media management, content management and analytics, just to name a few. Social media has taken over the internet!

Campaign 60

Campaign Tools HootSuite Marketing 60

Buffer Social

AUGUST 10, 2020

How Buffer helps Huel to connect with customers across platforms Finding the right software is a challenge for marketers. It’s especially difficult in the social media space. Platforms like Instagram and Facebook are constantly evolving, and as a result, the needs of marketers are always changing.

Social Media 96

Social Media Instagram Social Media Management Team 96

Sprout Social

MAY 18, 2016

If you work in a fairly niche or new industry then a big portion of your time should be spent educating your market on the problem your product aims to solve, because they won’t always know that they have one. — Tide (@tide) April 21, 2016. — Instacart (@Instacart) May 14, 2016. Show Your Product Market Fit.

Strategy 83

Strategy Marketing Report Resources 83

Buffer Social

JUNE 22, 2017

What’s working for you social media these days? One of our goals at Buffer is to always be iterating and experimenting with what we do on social media and in marketing. Lots of them have been guests on the Buffer Podcast – The Science of Social Media! 5 hidden Instagram marketing features.

Course 110

Course Social Media Strategy Curation 110

Buffer Social

NOVEMBER 14, 2016

At Buffer, we’re always eager to dig up new research into social media marketing — things like how marketers are using social media and what they’re excited about heading into 2017. The report shows us how marketers, from businesses of all sizes are approaching social media marketing.

Social Media 40

Social Media Report Survey How To 40

Audiense

SEPTEMBER 16, 2016

It connects with us on a human level that even the most cynical marketing hack is susceptible to (even if they won’t admit it). billion actions on social media. If it turns out that a less conventional social media management method would suit one of your channels, give it a go. pic.twitter.com/68K72yaMA7.

How To 60

How To Marketing Authentication Project 60

Hootsuite

OCTOBER 8, 2019

Free #unswoweek Night Markets film screening tonight @ 7pm. Social media is also great for engaging with alumni—whether it’s to keep them informed of the latest university news, or to help boost fundraising for the school. Purdue University used social media for fundraising to great success. Run Hide Fight.

Education 111

Education Social Media Tips Policies 111

Ignite Social Media

JANUARY 17, 2017

How can your brand participate in these social conversations? Based on past Super Bowl social trends, check out these potential opportunities for your brand. Let’s start with the easiest; social media managers should ensure their Super Bowl weekend strategy. 2) “We’re Not Playing” Marketing Plans.

Social Media 60

Social Media Sports Hashtag Trends 60

agora pulse

OCTOBER 25, 2016

Social Media Solutions (SMS) is a Qatari digital communication agency that builds and manages reputations for nonprofit, retail, healthcare and retail clients. Problem: Hard to find their shiny needle in the social media tool haystack. I recommended it right away to upper management,” El-Harthy divulged.

SMS 60

SMS Social Media Management Retail Team 60

Unmetric

DECEMBER 17, 2018

Two metrics that social media managers would love to get their hands on are Instagram reach and impressions. It’s no longer enough for social media managers to just post at the right time to reach the right audience. Tracking the reach of your influencer marketing programme. You asked, we answered.

Instagram 74

Instagram Metrics Social Media Management Influencer 74

Buffer Social

JUNE 16, 2016

I have the amazing privilege of speaking with social media managers from a variety of brands and industries around the world on a daily basis. But then it dawned on me — I’ve never taken the time to write any of this incredible information down to share with other marketers! Growing an audience.

Social Media 40

Social Media Social Media Management Project Marketing 40

Hootsuite

DECEMBER 7, 2022

Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month. social url:hootsuite Searches for tweets with the word “social” and a URL with the word “hootsuite” within it.

Twitter 115

Twitter HootSuite Airlines Mobile 115

agora pulse

JUNE 20, 2017

ManageFlitter is certainly a useful Twitter management tool for brands with multiple channels and those looking for better analytics, something TweetDeck never really provided. However, this tool doesn’t come cheap and for a social media manager like myself, with 10 + accounts it would be $43 per month. Over 1,500.00

Tweetdeck 131

Tweetdeck Klout iPad iPhone 131

Hootsuite

NOVEMBER 25, 2015

It will help you reach a wider audience, target ideal customers, and create more trust between you and your social following. According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. DATE: Wednesday, December 2, 2015.

Influencer 40

Influencer Tools Marketing Klout 40

agora pulse

DECEMBER 13, 2018

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game. Augmented Reality.

Social Media 132

Social Media UGC Adwords Influencer 132

agora pulse

JUNE 15, 2017

Tools to Help Your Business Succeed In 2016…” followed by a list of tools. Did someone fall asleep at the social media wheel or have automated tools taken over our social media newsfeeds? And here comes a solution that will help us “be social” without us really “being social?”

Social Media 160

Social Media Construction Tools Course 160

Buffer Social

APRIL 10, 2017

What do you do when the product you’re supposed to market is a dictionary? A huge thank you to Lauren for loading this episode up with actionable wisdom and takeaways for social media managers and marketers looking to stand out by creating a powerful brand voice on social media. Highlights.

Brands 96

Brands Construction Social Media Management Social Media 96

Buffer Social

NOVEMBER 15, 2016

Get to know the hosts Hailley, Kevan, & Brian a bit better as they share thoughts on the future of social media – complete with actionable takeaways and useful insights. This week we’re chatting all about our brand new State of Social Media 2016 Report ! State of Social Media 2016 Report.

Trends 40

Trends Social Media Marketing Survey 40

Proactive Report

OCTOBER 17, 2016

FREE WEBINAR ON DIGITAL PR STRATEGY NOVEMBER 9, 2016. Enter Sendible: the social media management dashboard. If you would like to see this in action join me on November 9, 2016 for a free webinar at 9 am Pacific, 12 noon Eastern and 5 pm UK. I like things to be easy and effective. So it is very cost-effective.

Tools 40

Tools Social Media Management Cost Social Media 40

Buffer Social

MARCH 9, 2017

Imagine being around like-minded people who understand your daily struggles and learning from top professionals in the marketing world. Social media conferences are the secret to all that. Let’s jump right in… The 20 Best Social Media Marketing Conferences of 2017. Social Fresh Conference (TBA).

Conference 103

Conference Social Media Price Forums 103